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#Newsmaker: Mpange Chapeshamano makes an Avatar comeback

Politics aside, integrated marketing agency Avatar has done a management reshuffle with co-founder Zibusiso Mkhwanazi stepping down as CEO to take on a bigger role as group CEO of Avatar Investment Holdings and the Avatar360 Group, which owns the agency's Johannesburg and Cape Town offices...

By Jessica Tennant 7 hours ago

IMF forecasts modest pickup in sub-Saharan Africa growth

The International Monetary Fund has forecast 2.6% growth in sub-Saharan Africa this year, aided by a modest recovery in large economies South Africa, Nigeria and Angola...

9 hours ago

Five ways for health and wellness brands to win on Instagram

A new generation of celebrities are teaching brands a great deal about how to generate content consumers engage with.

By Annabel Porter 3 days ago

Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 20 Apr 2017

The rise of the screens - on-demand causes multi-industry disruption

Overview of how digital entertainment on-demand disrupts media industry...

20 Apr 2017

UN, AU sign agreement to align global goals

United Nations and African Union sign new partnership framework to better respond to evolving challenges...

20 Apr 2017

The imperative of Africa's economic diversification

In an extract from Deloitte's 'African trends going into 2017 - How business needs to plan for the changing continent' report, economic diversification is encouraged...

20 Apr 2017

The marketer of the future

Today's traditional media is rapidly evolving towards the marketing of the future. The ‘brandscape' has changed dramatically in a short space of time and marketers are struggling to keep pace with the new environment...

By Dr. Ludi Koekemoer 19 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

Five social good innovations

Added Value highlights five social good innovations from around the globe...

14 Apr 2017

Amarula launches phase two of conservation campaign

Amarula's efforts to save the African elephant has stepped up another gear by releasing 400,000 bespoke Amarula bottles to communicate that there are now only 400,000 elephants left in the wild...

13 Apr 2017

Clear content marketing strategy = happy customers + happy boss

Here's what I learned from BlueMagnet's recent content marketing and social media training course, such as how to 'poop candyfloss', among other magical things...

By Leigh Andrews 7 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content...

By Nigel Hollis, Issued by Kantar Millward Brown 6 Apr 2017

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International

Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas.

By Jay Smith 3 days ago

Alibaba backs decision to add video games to 'Asia Olympics'

BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

3 days ago

F8: Connectivity, artificial intelligence and more from day two

Day two of F8 2017, saw chief technology officer Mike Schroepfer, director of connectivity programs, Yael Maguire; director of applied machine learning, Joaquin Quiñonero Candela; chief scientist of Oculus research, Michael Abrash; and VP of engineering and building 8 Regina Dugan present their keynote thoughts.

3 days ago

Clio Awards announce 2017 jury, includes Fran Luckin

Clio Awards have selected the jury for the 2017 awards but are still calling for more creative nominations.

3 days ago

The ‘New' category at LIA reshapes itself

Almost a decade ago, the London International Awards (LIAs) collaborated with Faris Yakob, author of Paid attention: Innovative advertising for a digital world, to conceptualise the New category to recognise work that sat outside traditional media definitions.

20 Apr 2017

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