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‘Learn from and work with Africa'

To mark Africa Day today, António Guterres, United Nations Secretary-General, said all of humanity will benefit by listening, learning and working with the people of Africa...

2 days ago

Africa's plan to revive global trade for the continent

Commonwealth African countries to discuss priorities for reviving world trade for the continent...

1 day ago

Loeries add Facebook Challenge to Student Awards

A new category, the Facebook Challenge has been added to Loeries Africa Middle East's Student Awards...

1 day ago

How emotion affects advertising

You really have to be operating in the dark ages of marketing if you haven't cottoned on to the importance of emotion in marketing communication...

By John Laurence 2 days ago

Harnessing the longevity of 'cool'

One brand has maintained its cool factor for seven years running, but how did they do it?

By Danny Bryer 2 days ago

#NewCampaign: Him, Her & Me

In an attempt to make what Siemens actually does relatable to the lives it impacts on a daily basis, the diversified engineering company briefed King James II with the challenging task to humanise the brand, building on the launch of the brand campaign, Ingenuity for Life.

2 days ago

Trend alert: Influencer marketing campaigns have burst through the door

The high level of trust between influencer and follower makes the marketing utopia of true two-way communication and authentic consumer engagement a reality...

By Nick Sarnadas, Issued by Madex 3 days ago

Gen X: How to get the generation right (part 3)

Based on Viacom's extensive research on Generation X, how should brands, advertisers, marketers and media companies alike re-evaluate the way they represent this group of consumers?

By Jessica Tennant 3 days ago

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

While the world was focusing on Millennials and Baby Boomers, Gen X were quietly reinventing what it means to be an adult today...

By Jessica Tennant 3 days ago

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

UCT Unilever Institute of Strategic Marketing and Ipsos have partnered to uncover a mass of data about a market comprising roughly a 100 million people in sub-Saharan Africa - the urban middle class...

By Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How do you market to Africa's extremely aspirational middle class that is more than 100 million strong, with a combined monthly spending power of R1.3 trillion?

By Louise Marsland 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 19 May 2017

Context - the key to unlocking emerging market potential

South Africa tends to fall into the same style of activations - especially when looking at emerging markets...

By Cas Dreijer 18 May 2017

Get ready for the AI startup retail CX revolution

Virtual chatbots are becoming commonplace in the B2B marketing sector as well as for general online consumer shopping. Here's what else to expect from the AI retail startup boom...

By Leigh Andrews 18 May 2017

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International

#OneShow2017: Reflections with Xolisa Dyeshana

I chatted to SA's own Xolisa Dyeshana, CCO at Joe Public and member of the One Club's international board of directors, post-Creative Week for his One Show reflections.

By Leigh Andrews 1 day ago

Inma selects new office bearers, includes South African Sandy Naudé

The International News Media Association (Inma), a global community of market-leading news media companies, has selected the new board members and officers for 2017/18.

1 day ago

International media groups to discuss fighting fake news

The World Association of Newspapers and News Publishers (Wan-Ifra) and The Straits Times will hold a two-day conference on fighting fake news on 19-20 June 2017 at the Singapore Management University. Minister for Home Affairs and Minister for Law, K Shanmugam, will deliver the opening address.

2 days ago

South Africa wins at Inma Global Media Awards

The International News Media Association (Inma) presented 40 first-place winners with awards in the annual Global Media Awards in New York, this week. Norway's Aftenposten took home the competition's top prize, ‘Best in Show' award.

2 days ago

#NewCampaign: F*ck like a Finn

Finland is the best country for love-making, stated in this campaign video that has gained a million organic views in Finland alone.

3 days ago

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