[Staff Reporter] Games. Who needs them? Whiling away the hours with a fresh title beats stress, keeps the mind occupied and gives your fingers a break from frantically texting. Mobile marketing is highly prevalent in some of the top gaming titles out there, with banner ads running across the more popular ones.
8 Feb 2012 13:22 
NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
8 Feb 2012 12:14[Staff Reporter] Running a mobile marketing competition can be a troubling task, at first. What questions do you ask, what can you give away and how will you implement it? Taking it one step at a time and ticking off a few simple tasks can ensure that a mobile marketing competition grows from seed to success.
6 Feb 2012 11:33 [Staff Reporter] Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing.
1 Feb 2012 15:33 
The All Africa Business Leaders Awards (
AABLA), in partnership with CNBC Africa and ABN Productions, have announced that this years awards will be hosted in a series of regional award ceremonies across Africa and nominations for the awards open today, 1 February 2012.
1 Feb 2012 10:46
Informa Telecom & Media and the Mobile Marketing Association (MMA) have announced their partnership on a series of mobile marketing summits, to be held in association with the flagship series of digital events in Africa & the Middle East, Com World Series.
31 Jan 2012 15:05
Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea.
31 Jan 2012 14:25
The launch of
Spinlet, Africa's digital distribution service was celebrated this week at
Midem 2012, in Cannes, France. The service is expected to debut within Africa this February with over 200 000 tracks, making it the largest platform for music discovery throughout Africa.
31 Jan 2012 10:14
[John Boe] Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment.
30 Jan 2012 09:23
[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based,
inbound marketing programmes that allow customers to find
them.
27 Jan 2012 13:01
CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video]
26 Jan 2012 11:40
PUMA.com recently launched an African football content programme ahead of the Orange African Cup of Nations tournament that kicks off over the weekend in Gabon and Equatorial Guinea. The programme will give a cultural insight into the world of African football through the eyes of high profile PUMA partnered players.
23 Jan 2012 10:31
[Walter Wafula] Vision Group, a multimedia house in Uganda, expects
The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week.
23 Jan 2012 09:54
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia
