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Cartel conduct under investigation in Kenya

Leniency for cartel conduct in Kenya has unique elements, according to pan-African law firm Bowman's...

1 day ago

Customer Experience Management Summit returns to Cape Town

The sixth Customer Experience (CX) Management Summit in Africa, taking place mid-August, will explore current and future state of CX to strengthen the industry within the African continent...

1 day ago

Fake news, fake research!

About two weeks ago saw the 10th anniversary of the iPhone, marking the mass acceptance of the smartphone. In truth, the technology had already been developed five years earlier. That technology, together with the global roll out of the internet a scant five years previously, have transformed society forever...

By mike broom 21 Jul 2017

Star-studded new British Airways safety video adds comic relief

In a new and entertaining pre-flight safety video, British Airways spreads important safety messages, while boosting fund-raising for Flying Start - the charity partnership between British Airways and Comic Relief...

19 Jul 2017

Dentsu Aegis Network signs affiliation agreement with Impact Africa Limited

Dentsu Aegis Network has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda...

Issued by Dentsu Aegis Network 19 Jul 2017

Marketing in a recession and beyond

Gill Randall writes that markets don't stop in a recession. According to Randall, people don't stop shopping it's just the consumer's behaviour that changes...

By Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

We move on to practical matters and implications, having already unpacked the fact that advertising should be evaluated in terms of predictive models of both strategic intent and executional efficiency...

By mike broom 14 Jul 2017

“Who said surveys should be boring?” - Elna Pretorius of Columinate

If you thought market research was dry and bland, you've clearly not spoken to Elna Pretorius, cofounder of Columinate, who was responsible for the People's Choice Award paper at Samra 2017. Here's her view on the importance of digital market research in SA...

By Leigh Andrews 14 Jul 2017

How advertising's ugly duckling has turned into a swan

Despite the bad reputation, there is hardly a business on the planet today that has not adopted some form of direct marketing, writes Bronwyn Williams...

By Bronwyn Williams 13 Jul 2017

UK punts measures to boost Africa prosperity, stability

UK Prime Minister Theresa May unveiled an ambitious package of support to create new wealth in Africa...

12 Jul 2017

New research indicates CMOs struggle to localise creative strategies

CMO Council report reveals that 33% of marketing leaders and agencies are struggling to meet the needs of local audiences...

11 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

Measuring the consumers of advertising

In our previous two articles we referred to measurement, principally measurement of advertising. But, of course, we are talking about obtaining measures from consumers of advertising, namely human beings...

By mike broom 7 Jul 2017

Do Millennials really exist?

Does the construct of Millennials really exist or is it just hype based on the idealism of the era?

By Allon Raiz 7 Jul 2017

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International

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

21 Jul 2017

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

21 Jul 2017

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 20 Jul 2017

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

20 Jul 2017

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