Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin ! 20 May 2013 14:13

How to connect FMCG brands with African consumers

[Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions. 22 May 2013 10:24

Decoding the creative brief

[Vanita 'Bezi Phiri] For as long as I have been working, I have heard moans and tantrums about briefs from creatives who just want to deliver fantastic results - without wasting time practising some wizardry in guessing what the brief may be entailing. 24 May 2013 05:23

[2013 trends] The year ahead for experiential marketing

[Mike Silver] First of all, mazeltov on surviving the Mayan apocalypse - it was touch-and-go for a second there. Now that we have staved off global obliteration and picked up a coastal tan (and a few kilos in the process), it's that time of the year where agencies are asked to haul out the old crystal ball and provide pearls of thumb-sucking wisdom. 29 Jan 2013 11:18

MTN launches YouTube custom channel in Africa

YouTube has long been known as the place where anyone with a video camera and an internet connection can share their life, art and voice with the world, with 6 billion hours of video watched every month. Yet YouTube's power for advertisers in Africa is still in its early stages, helping advertisers build a presence and connect with an audience that is interested in discovering and engaging with video content. 21 May 2013 11:14

[2013 trends] Africa finding its own solutions using mobile tech

[Dr KF Lai] There are several key trends that will present themselves in 2013. Increasingly, we will see more and more innovative solutions to issues facing emerging countries being developed in-country and, while cost of smartphones is still hindering wide-scale usage of these handsets, the tide is turning as cheaper units enter the market. Marketers, too, are seeing their roles and responsibilities expand. 25 Jan 2013 10:57

Johnnie Walker introduces Platinum Label

Held at the Pearl of Africa Restaurant at the Kampala Serena Hotel, Uganda Breweries Limited and the Kampala Serena gathered a list of the who's who in society for a black tie dinner to celebrate the arrival of Johnnie Walker Platinum Label in Uganda. 23 May 2013 12:22

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

Bizcommunity.com

Be big on biz with Portfolio Night and Bizcommunity - competition

[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed forever! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one ticket of the coveted 150 to give away. 15 May 2013 11:32

Bizcommunity.com

Students, don't forget to enter Biz's Portfolio Night competition!

[Issued by Bizcommunity.com] A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already. 17 May 2013 11:04

[2013 trends] Predictions for the retail sector

[Gareth Pearson] A transformation is in motion amongst shoppers and retailers country-wide. Consumers are becoming more discerning and demanding, and retailers and manufacturers are under pressure to innovate, offer quality and savings - all in one eco-friendly package! Here are some interesting trends for the retail sector that I've identified for 2013. 23 Jan 2013 12:48

The anatomy of a logo

[Chemory Gunko] Perhaps it's because marketing invades and pervades every aspect of our lives. Perhaps it's because the tech revolution has made the creation of marketing collateral so easily accessible. Whatever the reason, marketing is not a field where the experts will ever be left to do what it is they do, the way they know how best to do it - especially when it comes to something as subjective and personal as logo design. 6 May 2013 09:30

Your online reputation is worth gold...

[Anton Koekemoer] If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company. 20 May 2013 11:35