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AFRICAB2B in a Web 2.0 world, Part 1: Digital media relations
[Ned Madden] It used to be so simple. A public relations specialist would send press releases to the major papers, make some calls, and read his client's news in the paper the next day. However, the emergence of Web 2.0 means the entire PR game has changed. 12 May 2008 12:58

EAST AFRICATelling it like it is
Fleishman-Hillard, a leading global PR firm, recently announced its strategic partnership with Tell-Em Public Relations, one of East Africa's leading PR agencies. Carole Kimutai finds out more about the new alliance from Elizabeth Cook, Tell-Em's Public Relations General Manager. 20 Mar 2008 10:06

KENYAFleishman-Hillard boosts African footprint
Fleishman-Hillard International Communications has extended its reach in Africa with an affiliation with Tell-Em Public Relations in Kenya. In addition to the company's offices in Cape Town and Johannesburg, this adds to its' affiliate relationships with Quadrant Company in Lagos and TRACCS in North Africa. 21 Feb 2008 08:52

EAST AFRICAUnrest affects Kenya Airways
This week, Kenya Airways CEO Titus Naikuni presented an update on the company's performance following the post-election unrest. 11 Feb 2008 10:56

AFRICABusiness as usual for KIA
Concerns have been raised regarding the safety of passengers when travelling through Jomo Kenyatta International Airport (JKIA) and Kenya Airways has issued and assurance that at no time has there been a threat to its operations; the airline and other foreign carries such as BA and Virgin continue to operate normally. 23 Jan 2008 06:11

WEST AFRICAPress harassment hinders Niger's development, watchdogs warn
Press freedom groups agree that an increase in arrests, intimidation and harassment of journalists in Niger is impeding development in one of the poorest countries in the world. 16 Jan 2008 07:32

ZIMBABWEZim advertising awards go ahead despite lack of new campaigns
[Dumisani Ndlela] Zimbabwe's Advertising Publicity Club is organising its annual competition for the advertising industry, despite a dearth of new campaigns due to an economic crisis that has stunted growth and limited new advertising campaigns in a once vibrant sector. 11 Jan 2008 07:04

AFRICASeychelles tourism campaign gets a boost
CNN will deliver the Seychelles Tourism Board's first pan-European advertising campaign to an international audience, promoting the group of islands as a leading holiday destination. 9 Jan 2008 09:28

AFRICAWalkie-talkie marketing
[Steve Smith] You know the irritating drill. You are in the supermarket and the person with the cart in front of you is on the cell phone loudly consulting with someone at home about what to buy. 5 Dec 2007 09:34

KENYAMobile service providers bag marketing awards
[Carole Kimutai] The big boys of Kenya's mobile telephone industry scooped six of 15 marketing awards during this year's Marketing Society of Kenya (MSK) Warrior Awards gala. The event was held at the Kenya International Conference Centre grounds on Friday, 30 November. 5 Dec 2007 08:09

AFRICAInnovation is alive and well and living in loyalty programs
Innovation is alive and well among coalition loyalty programs around the world. Despite their advancing age, coalitions are continuing to innovate to keep their programs fresh and relevant to their target members. This applies equally in Africa as consumers' buying power increases, and retailers must think up new ways to keep existing customers and attract new ones. 9 Nov 2007 13:35

AFRICAContinent's comms costs cut
South African-based company Evosat, which distributes Inmarsat's Broadband Global Area Network (BGAN) service across Africa, has secured a major deal that will see satellite communication costs to provide simultaneous voice and broadband data, virtually halved on the continent. 8 Nov 2007 11:22

AFRICAThe potential and pitfalls of linking products to celebrities
Linking a product to a celebrity or TV show can work well, but can be problematic if the popularity of the celebrity or show falters – or in the case of some celebrities, goes from hero to zero. And that applies in Africa as much as it does anywhere else – in this case, the UK. 19 Oct 2007 08:16