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Dentsu Aegis Network signs affiliation agreement with Impact Africa Limited

Dentsu Aegis Network has extended its footprint in Africa with the signing of Impact Africa Limited (iAfrica), a leading marketing and public relations agency, as its affiliate full-service agency in Rwanda...

Issued by Dentsu Aegis Network 19 Jul 2017

Bell Pottinger must tell Parliament why it sought to harm SA, Gordhan says

On Wednesday, former finance minister Pravin Gordhan said an apology was not enough from UK-based public relations company Bell Pottinger...

By Natasha Marrian 13 Jul 2017

Bell Pottinger's wicked Wiki ways

Controversial London public relations firm Bell Pottinger seems to have side-stepped Wikipedia regulations and has been able to edit entries about the Gutpa family, leaked emails show...

10 Jul 2017

Dentsu Aegis Network announces Crimson Room Communications officially rebrands as MKTG

Crimson Room Communications will rebrand to MKTG, a global network brand of Dentsu Aegis Network, signifying MKTG's first official outpost in sub-Saharan Africa...

Issued by Dentsu Aegis Network 7 Jul 2017

RetroVIIral

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...

By Mike Sharman 6 Jul 2017

Social media should no longer be managed by junior employees

Social media platforms should no longer be managed by junior employees because these platforms have matured and so have the target audience, writes Ima Peter...

By Ima Peter 6 Jul 2017

New global ransomware attack disrupts thousands of companies

NEWSWATCH: This week saw another global ransomware attack spread across the globe affecting big companies such as WPP, Maersk, and FedEx, among many others...

By Ilse van den Berg 30 Jun 2017

Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

What the Nigeria PR report tells us about doing business in Nigeria

The trends, challenges and prospects of the Nigerian public relations industry, as outlined in the recent Nigerian PR Report...

By Gbenga Joseph Sogbaike 19 Jun 2017

Harnessing the skills of the future

Whitney Houston perhaps summed it up best when she crooned about the children being our future...

By Sharon Piehl 16 Jun 2017

The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications...

By Tom Fels 15 Jun 2017

AMA opens Abidjan office

The African Media Agency (AMA) accelerates its growth with the opening of a new office in Abidjan, Ivory Coast...

12 Jun 2017

#WNC17: Highlights from Day 2

Day 2 of the World News Media Congress began with a breakfast panel discussion, particularly for women in news, around the gender biases in reporting and how media and advertisers represent these...

9 Jun 2017

#AfricaMonth: Demographica's Warren Moss on the business of B2B marketing

Warren Moss, founder and CEO of Demographica, was the only judge from Africa in the annual BMA B2 Awards, which recognise the top performing Business to Business (B2B) marketers around the world. He shares tips for success in B2B marketing and how they're now set to empower black-owned agencies in the marketing and communication space...

By Leigh Andrews 29 May 2017

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International

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock.

21 Jul 2017

Facebook to test news story paywalls: report

SAN FRANCISCO - Facebook will test limiting the number of published news stories that can be read for free on its Instant Articles platform for premium publishers, US media reported on Wednesday.

21 Jul 2017

NBC News launches new broadcast on Snapchat

NEW YORK - NBC News launched a news show Wednesday on Snapchat, a first-of-its- kind broadcast aimed at wooing a younger audience.

21 Jul 2017

Scopen: Industry trends in Mexico vs South Africa

Scopen has just finished presenting its 4th edition of Agency Scope in Mexico. More than 40 agencies subscribed to the report and were able to learn and understand the state of the industry in a turbulent period.

By César Vacchiano 20 Jul 2017

Boomerang pet survey highlights role of pets within families

Boomerang Africa, channel and home of popular animal characters like Tom and Jerry, Scooby-Doo and Bugs Bunny, has released the results of a new study looking at the role pets and animals play in family life.

20 Jul 2017

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