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Episode 189: Mike Wronski chats the top 5 Social Media platforms in SA.

Date: 22 Sep 2016
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Newspaper advertising leads to better ROI

According to research conducted by effective consultancy, Benchmarketing, newspaper advertising increases a media campaigns effectives. The study was commissioned by Newsworks (UK) as detailed by warc.

20 Sep 2016

Lessons from the Facebook, Adblock Plus wars

The recent war ignited between Facebook and Adblock Plus has once again thrown sharp relief on how the digital industry needs to employ a little soul searching when it comes to strategy and delivery...

By Tichaona Savanhu & Andrew Smit 19 Sep 2016

ZAMPS reflects changes in Zimbabwean lifestyles

The latest Zimbabwe All Media and Products (ZAMPS) Survey reflects changes in Zimbabwean lifestyles...

16 Sep 2016

Where did all the research go?

In traditional agencies, research is a nucleus - it's the alpha and omega of brand strategy. It means a deep, reverberating comprehension of products or services, the people who make them and the people buy them. It means crystallising strategy and campaign to align with this understanding...

By Desiree Gullan 15 Sep 2016

Ad formats affect campaign results

Not all ad formats are made equal. Some perform better than others and this leads to exceptional campaign results...

Issued by Adclick Africa Media Group 14 Sep 2016

#InnovationMonth: Building an EMPIRE

Innovation is all about change, which is why Lucy Worsley and her company, EMPIRE, are at the forefront of innovation in the SA advertising industry, having recently become the first African-owned Innovations Agency...

By Beverley Klein 13 Sep 2016

#Loeries2016: What BBDO's Grands Prix wins mean for African creativity

Net#work BBDO has cause to celebrate, as the only agency to take home two Grand Prix Loeries this past weekend. The agency group has taken home an unprecedented 19 Grand-Prix Loeries in 22 years. Former Loeries chair and BBDO SA CEO Boniswa Pezisa shares her Loeries 2016 experience below...

By Leigh Andrews 26 Aug 2016

[Biz Takeouts Podcast] 187: PR chat with Marcus Brewster

On the latest episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Marcus Brewster...

26 Aug 2016

#WomensMonth: Advertising changes its view on women

In the last year, we've seen moments of advertising brilliance indicating the industry is finally moving towards a new way of portraying women. One that is more representative of the way they see themselves...

By Emma Carpenter 25 Aug 2016

Y&R SA and NATIVE VML partner up to form VML and Y&R Africa Group

Y&R South Africa and NATIVE VML are partnering to form the VML and Y&R Africa Group, a digitally integrated offering that will be positioned to deliver on the needs of an increasingly connected world...

23 Aug 2016

CEOs invigorate your marketing teams to achieve your 2017 marketing objectives

A recent study from Stein IAS, in partnership with the Chief Executive Group, revealed that CEOs have evolved their expectations for marketing. But they don't think their CMOs are evolving with them...

By Bandile Ndzishe 22 Aug 2016

Maputo International Advertising Festival postponed

The Maputo International Advertising Festival, scheduled for 5-8 September 2016, has been postponed...

22 Aug 2016

#Loeries2016: #Unstereotype advertising: good for people, good for brands

The DStv Seminar of Creativity is a highlight of the Loeries Creative Week for many, jam-packed with innovation-boosting talks by industry leaders...

By Lauren Hartzenberg 20 Aug 2016

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