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Episode 192: Zero Negative Energy launch with Adidas.

Date: 20 Oct 2016
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Creative strategists - fact or fantasy?

In a business world that prizes "return on investment" just as much as "thinking outside the box," it makes perfect sense for companies to create a position for that illusive unicorn, the 'creative strategist'...

By Mari-Louise Kaplan 8 hours ago

#TRENDING: Canadian campaign gives US neighbours "virtual hugs"

#TRENDING: A brilliant social media advertising campaign from Canada which made Americans cry, reports Louise Marsland...

By Louise Marsland 19 Oct 2016

In defence of the often maligned creative

When I got into this business 20 years ago, creatives and creative departments were always called the crazy ones. We were portrayed as necessary yet unpredictable...

By Damon Stapleton 19 Oct 2016

Betway bets on 34° in Kenya

In a sports betting market that is saturated with betting brands and dominated by SportPesa, Betway needed to differentiate itself as a brand that the Kenyan market could resonate with...

Issued by 34° 19 Oct 2016

Ads that travel well begin with an insight

The opportunity to save costs by producing one ad that can be used in many countries is compelling. But there is the risk that making an ad work across multiple countries may not be the best way to maximise ROI...

By Daren Poole, Issued by Kantar Millward Brown 19 Oct 2016

BF.34° are blowing it in Kenya

34° has been in the East African market for just over a year now as they believed that clients in Kenya were crying out for a fresh perspective from the tired old traditional ways of delivering creative solutions...

Issued by 34° 17 Oct 2016

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2016

Humour, cute kids and slice-of-life stories continue to engage viewers. Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials...

Issued by Kantar Millward Brown 13 Oct 2016

Navigate Bizcommunity to where the business is

An increasing number of our core advertising, marketing and media audience and other professional subscribers are discovering that navigating editorial offerings across Bizcommunity's 18 multi-industry portals makes good sense...

Issued by 7 Oct 2016

DDB Middle East & Africa: Network of the Year at African Cristal Festival

DDB Middle East & Africa named Network of the Year at the 2016 African Cristal Festival Awards...

3 Oct 2016

Performance marketing with Adclick Africa

At Adclick Africa, they are obsessed with results. They believe that advertising is about meeting the campaign objectives of their clients...

Issued by Adclick Africa Media Group 30 Sep 2016

#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share...

By Louise Marsland 26 Sep 2016

Newspaper advertising leads to better ROI

According to research conducted by effective consultancy, Benchmarketing, newspaper advertising increases a media campaigns effectives. The study was commissioned by Newsworks (UK) as detailed by warc.

20 Sep 2016

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