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Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Christian Kurz, senior vice president, global insights for Viacom International Media Networks unpacks the media company's latest global study and some game-changing insights on Generation X...

By Jessica Tennant 3 days ago

Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 and Q4 2016

Kantar Millward Brown's Best Liked Ads list celebrates SA's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience...

Issued by Kantar Millward Brown 18 May 2017

New ad platform for brands in Africa

Truecaller, one of the leading communication platforms in the world, starts rolling out its ad platform for brands in Africa...

18 May 2017

Agencies shine at African Cristal Festival 2017

Agencies shine at African Cristal Festival 2017, held over the weekend, with Ogilvy Africa named Best Agency on the continent...

17 May 2017

East Africa agency named as one of world's best

Tanzanian-based agency, Aggrey & Clifford, has been recognised as one of the world's leading independent agencies...

17 May 2017

Loeries Africa Middle East extends deadline for entries

The deadline to enter the Loeries has been extended to 31 May, giving marketers and agencies an extra two weeks to be part of Africa and the Middle East's biggest creative awards...

Issued by Loeries 17 May 2017

Marketers need to deliver creative that makes a lasting impression and focus less on functional messages

Kantar Millward Brown research has found that just 15% of ads deliver messages that people can quickly absorb...

Issued by Kantar Millward Brown 16 May 2017

Consumers less distracted when reading newspapers or magazines

Latest research from PRC's Media View shows that time spent reading is more focused and far less distracted...

15 May 2017

The rise of the in-house creative agency

Two things strike me as the word ‘advertising' is increasingly replaced with phrases such as ‘branded content', ‘native' and ‘content marketing'...

By James Hunt 12 May 2017

Nike Breaking 2 was so much bigger than an athlete breaking 2 hours

If you were to name the marathon athletes who attempted to break the two-hour barrier in the Nike Breaking 2 campaign last weekend, I would be surprised if more than 1% of you would get one name correct...

By Richard Dunn 10 May 2017

#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

FEPE International Congress to address global OOH challenges

Major advertisers will be speaking at the FEPE International Congress, in Stockholm from 7-9 June 2017 where they'll be addressing global OOH challenges...

5 May 2017

Authentic narrative for resonant branded entertainment

Branded entertainment, a particular offshoot of content marketing, can be defined as a communication effort that employs a compelling authentic narrative to achieve brand resonance...

By Marthinus Van Loggerenberg 5 May 2017

Google tweak aims to curb fake, misleading search results

WASHINGTON, US: Google has announced changes to how it delivers and ranks internet searches, the latest effort by the tech giant to weed out "fake news" and offensive content...

29 Apr 2017

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International

LIA announces Production & Post-Production and Music Video jury

LIA has announced the members of the Production & Post-Production and Music Video jury, headed up by Michael Ritchie, MD and executive producer at Revolver/Will O'Rourke.

1 day ago

How 'dark genius' Ailes reshaped US television news

NEW YORK - Championed by conservatives as a visionary, reviled by liberals as a menace, Fox News founder Roger Ailes re-shaped US television news and helped to craft a conservative populism that ultimately gave rise to Donald Trump.

3 days ago

Lions Innovation programme roars to the edge

Lions Innovation, the two-day specialist event, taking place as part of the Cannes Lions International Festival of Creativity 19-20 June 2017, has released its programme of live tech demonstrations, immersive performances and the latest innovations in voice tech, bots, AI, IoT, AR and mixed realities.

19 May 2017

Twitter shares rise on word of Biz Stone's return

SAN FRANCISCO - Twitter shares gained Tuesday on word that co-founder Biz Stone was returning to the social network after six years away.

18 May 2017

Vivendi sponsors Lions Entertainment, as programme is announced

Vivendi is to be the main sponsor of Lions Entertainment, part of the Cannes Lions International Festival of Creativity.

18 May 2017

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