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Education campaign by Lesotho land administration

A brochure campaign for the Lesotho Land Administration Authority…

16 Feb 2017

Are marketer-agency relationships losing that loving feeling?

February is the month of love, with Valentine's Day providing countless marketing communications opportunities to express those ‘loving feelings' – an appropriate time to reflect on the state of marketer–agency relationships...

By John Little 14 Feb 2017

Didier Drogba scores goal with Turkish Airlines ad

Football legend Didier Drogba stars in a new Turkish Airlines ad shot entirely on the African continent…

10 Feb 2017

AFRIMA seeks support for creative industries from AU

The International Committee of AFRIMA has called on the new leadership of the African Union Commission to forge a deeper integration of Africa through cultural exchanges…

10 Feb 2017

The great comfort of bad Super Bowl ads

Quick, name your top 10 Super Bowl ads from this year. I know, it's a struggle. I am asking you to remember 10 out of a 100 or so ads whose sole purpose is to be memorable...

By Damon Stapleton 8 Feb 2017

#TRENDING: Brand activism ruled Super Bowl 2017

We are entering a new era of brand activism as brands step up to speak out against political decisions they feel are morally wrong…

By Louise Marsland 6 Feb 2017

The future of out-of-home is here, with Uber (of course)

Uber and Hubble (previously known as Taxi Media Group) have partnered to offer riders interactive entertainment during their trips...

6 Feb 2017

WPP Scangroup appoints new creative head

Integrated Advertising and Communications agency, WPP-Scangroup has appointed Robert N'gan'ga as the new creative head…

1 Feb 2017

Research indicates agency trading desks facing competition

The World Federation of Advertisers (WFA) has released its research on how clients are evolving their programmatic partners, with its key finding that advertisers are demanding greater control and transparency...

30 Jan 2017

#BizTrends2017: Rediscovering the art of storytelling in the connected age

How do you create a powerful brand narrative in the age of the smartphone..?

By Tom Manners 27 Jan 2017

What the rise of paid social media advertising means for you

Paid social media advertising has been around for some time. Yet the concept of ‘pay to play' has only become particularly prominent in the last few months...

By Ryan Kh 24 Jan 2017

Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video...

20 Jan 2017

Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media...

By Daryn Mason 20 Jan 2017

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