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Too many agencies go over budget

Daniel Marcus, CEO of Magnetic Software warns local agencies against letting bad budgeting habits trickle into their business operations and eat into profit margins...

4 hours ago

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 5 hours ago

Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa...

Issued by Dentsu Aegis Network 22 Mar 2017

How to adapt your marketing strategy when expanding to new regions

Globalism has both opened new doors and created new challenges for startups all over the world. Digital technology, new trade agreements, the trend towards cultural assimilation and other factors have enabled businesses to reach customers in other countries...

By Ryan Kh 22 Mar 2017

Decolonising the creative economy: Shukri Toefy on Fort's #CreateMovement campaign

For Fort CEO Shukri Toefy, the launch of the #CreateMovement platform is intended to incite greater soul-searching within the African creative economy...

By Tim Leibbrandt 14 Mar 2017

Has advertising lost its sense of humour?

There is a saying in Hollywood that comedies never win at the Oscars. It would seem the stats back it up...

By Damon Stapleton 8 Mar 2017

Digital agency People Input joins Dentsu Aegis Network

Dentsu Aegis Network strengthens digital capabilities in Sub Saharan Africa through partnership with People Input International…

8 Mar 2017

Having a story to tell helps your commodity become a brand

It is not enough to be a great farmer nowadays. You also need to be a great marketer and learning to think about yourself, those that work for you and what you produce in the way that a journalist would...

By Brian Berkman 7 Mar 2017

Dentsu Aegis Network partners with an affiliate in Senegal

Dentsu Aegis Network Sub Saharan Africa (SSA) has announced the addition of People Input, one of the leading digital agencies in French-speaking Africa, to its affiliate agency network in the west and central Africa region...

Issued by Dentsu Aegis Network 7 Mar 2017

TBWA launches virtual entrepreneurship academy in Tanzania

Advertising agency, TBWA\ Khanga Rue has launched a free 12-class series on entrepreneurship for young people in Tanzania called “Noa Ubongo” or “Sharpen Your Brain” in Swahili…

7 Mar 2017

Selecting location-based advertising providers

Marketers should be asking more questions about location-based advertising providers to separate the ‘real location providers' from the many buzzword-sprouting imitators...

2 Mar 2017

Agencies facing shrinking profits should control the controllables

According to the latest Kingston Smith survey, which analyses the annual performance of over 250 marketing service companies globally, five out of the eight sectors surveyed saw operating profit margins fall...

2 Mar 2017

Radio and digital: a one-night-stand or a meaningful relationship?

There's a certain twilight zone feel about life these days. All of our absolutes are no longer absolute...

By John Walls 24 Feb 2017

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