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Warc predicts social video as top marketing trend for 2017

Social video shows no signs of losing its attraction for marketers who are achieving results through quality content and emotional engagement and tapping into the new possibilities offered by live video...

3 days ago

Why machine learning might be the saviour of advertising

Advertisers have come up against a wall. The use of ad blockers is on the rise as consumers look to control how much interruptive advertising they receive online and over social media...

By Daryn Mason 3 days ago

Everyone is a ‘storyteller' these days

So, what makes for good story collection in the marketing/communications space? Personal story collection is a long and thorough process, much of it occurring before going out in the field...

By Stuart Rothgiesser 18 Jan 2017

Tech, media and telco predictions for 2017: Deloitte Africa

Deloitte Africa predicts that over 300 million smartphones, or more than one fifth of units sold in 2017, will have machine learning capabilities within the device...

16 Jan 2017

Machine learning: Behind the hype

The study and application of machine learning and artificial intelligence have been around for decades, yet recent hype in the advertising industry presents this as an entirely new and disruptive trend...

By Doug Conely, Issued by Exponential 11 Jan 2017

So we've created a world of consumers... now what?

The relentless marketing and advertising drives of the last century have landed us in the midst of a world of consumers driven by instant gratification - and to be fair, advertising is completely to blame...

By Chemory Gunko 5 Jan 2017

Warc's Global Ad Trends report shows changes in adspend

Warc has released the third edition of Global Ad Trends report, which indicates that using inflation-adjusted purchasing power parity shows that in 2015, the value of global ad transactions finally reached parity with the peak preceding the global financial crisis - an eight-year recovery...

19 Dec 2016

#TRENDING: Top Christmas ads of 2016

What is the magical formula that makes a great Christmas advert that touches your heart and pulls in the customers?...

By Louise Marsland 15 Dec 2016

World Media Awards open for entries

World Media Awards organisers seek entries from across the Middle East and Africa for content-driven advertising...

14 Dec 2016

The mobile landscape - looking at 2017 and what e-retailers could expect

Truth be told, we've been waiting for quite some time for the inevitable 'mobile boom' all the trend analysts, commentators and everyone in-between has been telling us about for the last six years...

By Graham Du Plessis 9 Dec 2016

Is traditional advertising really dead?

Brands could be focusing on the wrong goal post, says David Karega, a communication specialist at Hill+Knowlton Strategies in Kenya...

By David Karega 9 Dec 2016

How to deliver the only exceptional value shoppers want these December holidays

The highly competitive December holiday marketing has no place for the pliant and weak marketers. It is a war room affair...

By Bandile Ndzishe 8 Dec 2016

Nigeria's Guardian newspaper launches brand studio

Nigeria's The Guardian has launched a Brand Studio to create branded content to reach influential and well educated audiences in Nigeria, the diaspora and globally...

8 Dec 2016

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