How to connect FMCG brands with African consumers

[Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions. 22 May 2013 10:24

Safaricom educates consumers about M-Shwari

Kenyan-based Safaricom, an integrated communications company with a reported over 17 million subscribers, has selected Z-Card to educate its consumers about its banking offering, M-Shwari. 21 May 2013 12:40

MTN launches YouTube custom channel in Africa

MTN has launched a 'custom channel' in Africa to help them localise content delivery effectively. Whilst any advertiser can use YouTube, custom channels provide additional powerful features for brands who want to do something beyond the ordinary.[video] 21 May 2013 11:14

Bizcommunity.com

Portfolio Night Johannesburg: Bizcommunity launches a shooting star

[Issued by Bizcommunity.com] Bizcommunity is pleased to announce a worthy winner of the ticket to attend McCann Johannesburg's Portfolio Night initiative coming up this Wednesday, 22 May 2013, as judged by Biz creative director Terry Levin! 20 May 2013 14:13

Your online reputation is worth gold...

[Anton Koekemoer] If you are interested in finding out what people are saying about your services and products online, have you considered starting an online reputation management strategy? Online reputation management, better known as ORM, involves so much more than just checking for links online. It's about monitoring (listening) to your actual reputation on the web and how people feel about your services, products, and company. 20 May 2013 11:35

Bizcommunity.com

Students, don't forget to enter Biz's Portfolio Night competition!

[Issued by Bizcommunity.com] A reminder once again to all branding, design or advertising students in Jozi to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week, Wednesday, 22 May! Complete this form and upload a Biz Portfolio Showcase before Monday, 20 May. You will need to create a MyBiz Profile if you don't have one already. 17 May 2013 11:04

Bizcommunity.com

Reminder for Jozi students to enter Portfolio Night competition on Biz

[Issued by Bizcommunity.com] Branding, design or advertising students in Jozi, don't forget to enter our competition to win a ticket to attend South Africa's first Portfolio Night hosted by McCann Johannesburg next week Wednesday, 22 May 2013! Simply complete this form and upload a Biz Portfolio Showcase before Monday 20 May. 16 May 2013 14:10

Bizcommunity.com

Be big on biz with Portfolio Night and Bizcommunity - competition

[Issued by Bizcommunity.com] If you are a branding, design or advertising student in Johannesburg, by Thursday next week your life may have changed! After years of negotiations, the largest one-day advertising portfolio review in the world, Portfolio Night, is finally making it to Johannesburg, South Africa - and Bizcommunity, in conjunction with McCann Johannesburg, has one coveted ticket to give away. 15 May 2013 11:32

Mediatech Africa caters to content creators

The countdown to Mediatech Africa 2013, taking place from 17-19 July 2013 at The Coca-Cola Dome, Johannesburg, South Africa, has started and anticipation for the top brands and services on offer this year in the broadcast, film and production industry has begun to build. 14 May 2013 21:29

Digital, traditional media go hand in hand

[Noëleen Bruton] It's been exciting watching the phenomenal growth of digital media both locally and globally in the past say two decades. This, of course, has given marketers a whole new category of media in which to spend our advertising budgets. 13 May 2013 11:27

Z-CARD Social Innovation Programme Guide for SHAPE Africa

The Cape Town Global Shapers Hub handed out a credit card-sized Z-CARD, inside a PVC pouch with a lanyard, to 100 young talented leaders from over 30 African countries who gathered in Cape Town, South Africa from 6-7 May 2013, for SHAPE Africa, the inaugural meeting of African Global Shapers. 9 May 2013 15:23

Philips expands business in Africa with innovations

Royal Philips Electronics have announced its fourth consecutive pan-African Cape Town to Cairo road show - visiting 18 cities across 17 countries between 14 May and 23 September 2013. The road show is instrumental in raising awareness on how Philips can enhance life in Africa. 8 May 2013 10:52

Visit Loeries exhibition before Creative Week deadline

The Loeries Exhibition moves to the Open Window School of Visual Communication in Pretoria from 13-18 May 2013. It provides an opportunity for Gautengers to get inspiration on how to submit entries and get a good idea on what impressed the 2012 judges, before the deadline of 31 May 2013. 8 May 2013 07:01

Key points on how to prepare a Loeries entry

The key points presented at last week's DMMA seminar on how to prepare a Loeries entry aims to focus entrants who have until 31 May 2013 to submit an entry. Key questions are; is it fresh, is it groundbreaking, is it well-executed, is it beautifully crafted, and is it relevant to the brand, the market and the medium? 3 May 2013 07:33