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Grow your storytelling, grow your brand

In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success...

By Parusha Partab 3 days ago

#OrchidsandOnions: The power of a still image trumps lazy copywriting every time

I was having an interesting discussion last week with someone who is in the image processing business and he was lamenting the fact that there is so much video around these days - in all areas of life, not just in the marketing sector - that it is becoming like wallpaper and in danger of losing its impact...

By Brendan Seery 18 Apr 2017

Real-time advertising can catapult newspapers to greater revenues

Publications can improve advertising revenues if they take advantage of real-time print adverts and that will help not only their ailing fortunes but the ailing fortunes of publishing printers, too...

By Vaughan Patterson 18 Apr 2017

Media: Dark art or science?

Let's face it, 2017 is already tougher than 2016, which was in turn was tougher than the previous year. The advertising industry is under pressure, and media agencies are not excluded from this...

By Quinton Jones 17 Apr 2017

Grey re-enters Nigeria with Centrespread affiliate

Grey continues its expansion in key African markets with the appointment of Centrespread as its affiliate in Nigeria....

6 Apr 2017

Creating effective ‘advertising' in the age of immediacy

Just because social media enables us to respond immediately, does not mean that what we respond to has changed, or that any less time and effort needs to be devoted to creating shareable content...

By Nigel Hollis, Issued by Kantar Millward Brown 6 Apr 2017

DDB Mozambique wins at Lusophone awards

DDB Mozambique wins big at the 4th Lusophone Annual Festival of creativity held in Lisbon, Portugal...

3 Apr 2017

Diversity dialogue with FCB Global CEO Carter Murray

FCB's leaders from across the globe were recently in Cape Town for their Global Leadership Conference...

By Leigh Andrews 30 Mar 2017

#BrandManagerMonth: Resisting the usual with Y&R's Tony Granger

Tony Granger, South African born and bred global CCO of Y&R Advertising, shares how the network resists the usual by focusing on local relevance while collaborating globally in real time...

By Leigh Andrews 28 Mar 2017

Too many agencies go over budget

Daniel Marcus, CEO of Magnetic Software warns local agencies against letting bad budgeting habits trickle into their business operations and eat into profit margins...

27 Mar 2017

#BrandManagerMonth: Building a whiskey brand that's #3xBetter

The export numbers for Irish whiskey are predicted to double to 12 million cases by 2020, with Africa seen as a key growth market for the category...

By Lauren Hartzenberg 27 Mar 2017

Creating transparency in outdoor in Africa

The importance of using data and being transparent in the outdoor media planning and buying process...

27 Mar 2017

Facebook introduces new shopping ad format to showcase products

Marketers want better ways to visually inspire mobile shoppers to purchase, and so Facebook is introducing a new ad format called 'collection'...

23 Mar 2017

Insel joins Dentsu Aegis Network

ACCRA, Ghana - Insel Communications has announced its new affiliation with leading global advertising network Dentsu Aegis Network Sub-Saharan Africa...

Issued by Dentsu Aegis Network 22 Mar 2017

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International

Cognifide reports on the Adobe US Summit 2017 in Vegas

In a dazzling splash of lights, big screens and booming sound, Adobe hosted over 12,000 attendees at their 2017 Summit in Las Vegas.

By Jay Smith 2 days ago

Alibaba backs decision to add video games to 'Asia Olympics'

BEIJING, China - Online retail giant Alibaba on Thursday batted down criticism over a decision to add e-sports to the lineup of the 2022 Asia Games in China, responding to scepticism about an event it will play a major role in promoting.

2 days ago

Clio Awards announce 2017 jury, includes Fran Luckin

Clio Awards have selected the jury for the 2017 awards but are still calling for more creative nominations.

2 days ago

The ‘New' category at LIA reshapes itself

Almost a decade ago, the London International Awards (LIAs) collaborated with Faris Yakob, author of Paid attention: Innovative advertising for a digital world, to conceptualise the New category to recognise work that sat outside traditional media definitions.

3 days ago

F8 2017: Camera effects platform and more from day one

F8 2017, the annual Facebook event where developers and businesses come together to explore the future of technology was held in the McEnery Convention Center in San Jose, California on 18-19 Aprils 2017. More than 4 000 people attended the event and millions watched the keynote via Facebook Live.

3 days ago

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