Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. The top 20 ads of 2013 are dominated by the technology and fast food categories, with an underlying theme of local humour - advertising and entertainment are inextricably linked.
Issued by Millward Brown 16 Apr 2014 10:21
Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising.
By Banele Rewo 10 Apr 2014 09:25
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014 10:03
Multi-Award winning ideas Agency, OwenKessel has aligned with internationally renowned Agency, Leo Burnett, a Publicis Worldwide owned entity and will now be known as OwenKessel Leo Burnett.
8 Apr 2014 08:28
Executive director and owner of Tanzanian advertising agency Roots255 as well as member of the Loeries Africa Committee this year, Ulric Charteris opened Roots in 2006 in Tanzania.
7 Apr 2014 08:56
Creative agencies are tasked with finding new ways of attracting people's attention to marketing messages. It's a treadmill that will never stop...
By John Laurence 4 Apr 2014 07:04
First up in our round of interviews with this year's Loeries Africa Committee is Denford Mangora, CEO of Jericho Advertising in Harare, Zimbabwe.
4 Apr 2014 06:20
People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?
By Christopher Smith 2 Apr 2014 14:05
Loeries Creative Week Cape Town will be running from 15-21 September 2014 and tickets are now available.
2 Apr 2014 07:41
The new digital platforms are even better in that the demographics can be segmented much more easily, and one can target a specific niche market.
By Tess Sulaman 1 Apr 2014 14:10
Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.
By Mark Schefermann 1 Apr 2014 09:40
When I was studying marketing, my lecturer said that one of the best ways to spread brand awareness is through your customers.
By Daryn Smith 31 Mar 2014 06:45
With more than 450 campaigns entered last year, the African Cristal Festival has become a true reference in advertising awards and is recognised in local and international rankings. Here's what to expect in 2014...
Issued by Cristal Events 26 Mar 2014 11:11
It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it.
By Dylan Balkind 26 Mar 2014 09:54
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