Mobile marketing within games

[Staff Reporter] Games. Who needs them? Whiling away the hours with a fresh title beats stress, keeps the mind occupied and gives your fingers a break from frantically texting. Mobile marketing is highly prevalent in some of the top gaming titles out there, with banner ads running across the more popular ones. 8 Feb 2012 13:22

Global consumer confidence increases 1 point in Q4 2011

NEW YORK, US: Global consumer confidence increased one index point last quarter to 89, while Europe led confidence declines in 24 of the region's 27 measured markets, according to fourth quarter 2011 global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 8 Feb 2012 12:14

A role for media agencies in solving the modern media blur

[Herman Manson: @marklives] London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video] 2 Feb 2012 10:31

Why social media should matter to the mobile marketer

[Staff Reporter] Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing. 1 Feb 2012 15:33

AFCON 2012: Samsung launch interactive, online events

Samsung Electronics, the long-time supporter of African football, is rallying fans across the continent to show their passion for the game by launching a series of interactive live and online events for fans to gather and share the excitement of the Orange Africa Cup of Nations 2012, taking place in Gabon-Equatorial Guinea. 31 Jan 2012 14:25

Spinlet celebrated at Midem 2012

The launch of Spinlet, Africa's digital distribution service was celebrated this week at Midem 2012, in Cannes, France. The service is expected to debut within Africa this February with over 200 000 tracks, making it the largest platform for music discovery throughout Africa. 31 Jan 2012 10:14

Sit up straight and pay attention!

[John Boe] Several years ago, I read a fascinating article about a body language experiment that was conducted by a group of marketing students attending a major university. The experiment was designed to measure the impact, if any, of non-verbal communications on the learning process. They gathered a group of 100 student volunteers who agreed to participate in the experiment. 30 Jan 2012 09:23

[2012 trends] Getting found in 2012

[Lana Hindmarch] In 2012, businesses will take a more aggressive approach to transforming their marketing efforts and reducing their cost per lead, by focusing more on permission-based, inbound marketing programmes that allow customers to find them. 27 Jan 2012 13:01

2012 Tabbie Awards open for nominations

CLEVELAND, US: The 2012 Tabbies call for entries is now available at the TABPI website, allowing all B2B magazine editors, publishers and art directors the opportunity to have their best work judged by their peers. Tabbies' partners include South Africa's SAFREA, and MPASA. [video] 26 Jan 2012 11:40

[2012 trends] Setting the scene for search-based marketing

[Peter Stewart] Search-based marketing may be broken down into conversion, search engine optimisation (SEO), paid search and performance email information. In setting the scene for the rest of 2012, here are various trends per category. 24 Jan 2012 14:37

PUMA.com launches football content programme

PUMA.com recently launched an African football content programme ahead of the Orange African Cup of Nations tournament that kicks off over the weekend in Gabon and Equatorial Guinea. The programme will give a cultural insight into the world of African football through the eyes of high profile PUMA partnered players. 23 Jan 2012 10:31

Vision eyes ad revenue from The Kampala Sun

[Walter Wafula] Vision Group, a multimedia house in Uganda, expects The Kampala Sun to lift its advertising revenue as it picks up in the market, says the head of marketing, Susan Nsibirwa, in an interview last week. 23 Jan 2012 09:54

[2012 trends] Whoosh! The year in which nothing happens

[Walter Pike] In 2012, things will stay the same. Everyone still believes that marketing has not changed and that social is a channel. Yes they are starting to understand how important channel is but they have not and will not grasp just how much. 20 Jan 2012 14:18