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Loeries2017: Building the new creative economy at the speed of thought (masterclass)

An interview with Fort CEO Shukri Toefy to find out what one could expect to learn from his masterclass on ‘Building at the speed of thought: the new creative economy', where he'll be sharing insights into trends and the changing value chain of the new creative economy...

By Jessica Tennant 1 hour ago

#LadiesofLoeries: The Namibian perspective with Chrisna Basson

Welcome to Loeries Creative Week Durban! With #WomensMonth also in full swing, regional judge Chrisna Basson, head of strategy at Weathermen & Co in Namibia, shares that a more inclusive world won't happen by itself...

By Leigh Andrews 1 day ago

99c appoints managing director for Lusaka

Natasha Omokhodion-Banda, 99c's newly appointed MD of the Lusaka office, will be responsible for heading up the agency's operations, and ultimately, growing the agency into broader Africa...

Issued by Ninety9cents 2 days ago

The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 3 days ago

Newspaper woes send Murdoch's News Corp into red

NEW YORK - US media group News Corp on Thursday reported a loss in the past quarter, hit by declines in advertising and writedowns at its global newspapers...

11 Aug 2017

#Loeries2017: What the hell happened to women in leadership? Facebook's Nunu Ntshingila comments...

Something Facebook Africa's regional director, Nunu Ntshingila finds interesting having spent much time in advertising is that despite there being no shortage of women in the industry, there don't seem to be nearly enough in leadership roles...

By Jessica Tennant 10 Aug 2017

Gender intelligent design: What brands, product designers and customer services need to know

Women are from Venus and men are from Mars, or so say the tired tropes. Yet, at a time where gender roles are in flux, brands should be designing to gender differences...

Issued by Kantar TNS 8 Aug 2017

Digital and technology no longer just a marketing channel

Bradley Elliott discuss how digital agencies and business consultancies can no longer afford to operate in isolation, with more and more companies demanding multiple functions in a single solution...

By Bradley Elliott 3 Aug 2017

Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

Net#work BBDO to launch limited edition book on creativity

Marking its 23rd year, Net#work BBDO is publishing a limited-edition coffee table book that examines insights into the nature and process of creativity...

2 Aug 2017

VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

Calls to professionalise advertising industry in Rwanda

How to create a viable advertising industry in Rwanda from a collection of disparate advertising agencies...

By Garikai Nhongo 28 Jul 2017

#NewCampaign: Ever considered ditching your keys?

Uber recently launched a campaign called ‘Ditch Your Keys' to encourage car owners to switch to Uber and use their time spent travelling more efficiently...

By Jessica Tennant 26 Jul 2017

Audi pulls 'sexist' China ad after public outcry

SHANGHAI, China: German automaker Audi apologised on Thursday over an advertisement it aired in China that was slammed as sexist for showing a bride-to-be being roughly examined like a piece of livestock...

21 Jul 2017

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International

Women in Marketing Awards open to South African candidates

South African women in marketing can enter the international Women in Marketing Awards, which has identified a global need to celebrate women in marketing, advertising and communications. Deadline for award entry submissions is midnight Monday, 18 September 2017.

1 day ago

Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback is the new determinant of brand performance according to a new survey report, released by the Chief Marketing Officer (CMO) Council.

3 days ago

The many hats of the successful inventor

The basis of many a great business is a great invention. New product ideas are fairly easy to conceive, but it takes something else to bring it to market. That's why it's so hard to be a successful inventor. It's not just one job.

By Boris Dzhingarov, Issued by Monetary Library 11 Aug 2017

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