Three steps to writing well

[James Hurford] Often when people write, they're afraid to make mistakes and so they edit themselves word by word, inhibiting the natural flow of ideas and sentences. However, professional writers know that writing is a process consisting of numerous drafts, rewrites, deletions and revisions. 24 May 2012 09:50

Loeries deadline extended

Both the entry deadline and the eligibility period for the 2012 Loeries have been extended to 15 June 2012, meaning that all work must be commercially published, launched or aired to a substantial audience for the first time between 1 June 2011 and 15 June 2012. 22 May 2012 10:55

Intl speakers at the 2012 Loeries seminar

This year, the Loeries judging migrates to Cape Town's City Hall and forms part of the Cape Town Creative Week. The week will includes a seminar on 21 September 2012, which aims to inspire its audience with insights from a selection of top global brand leaders - including the Loeries four international jury chairmen. 16 May 2012 16:07

2012 CLIO Awards - SA winners

NEW YORK, US: The awards evening for the winners of the 2012 CLIO Awards, one of the world's most recognised awards competitions honouring excellence in advertising, design and communications, was held last night. Among the winners - out of more than 11 000 submissions from around the world, were a number of South African entries. 16 May 2012 12:31

AITEC Africa to host 2012 BFMA conference in Nairobi

The 2012 Broadcast, Film & Music Africa (BFMA) conference, hosted by AITEC Africa, is set to take place from 10-11 July 2012 at the Oshwal Centre in Nairobi. The conference is aimed at evaluating opportunities for growth in the industry. 14 May 2012 09:55

Selecting digital online agencies

[Johanna McDowell] Digital or online agencies are different to lead agencies, as they operate in the online space by creating and implementing digital marketing campaigns that get onto online networks such as LinkedIn, Twitter and Facebook. Whatever digital dilemma a client may have, digital agencies have the ability to provide a holistic solution. 8 May 2012 13:08

Which ads are winners? Your brain knows better than you do

[Stuart Wolpert] Advertisers and public health officials may be able to access hidden wisdom in the brain to more effectively sell their products and promote health and safety, UCLA neuroscientists report in the what is reputed to be the first study to use brain data to predict how large populations will respond to advertisements. 30 Apr 2012 08:08

Ad Dynamo enters Brazil with Realmedia

BRASILIA, BRAZIL: Ad Dynamo announced its entry into Brazil yesterday. "Brazil represents an enormous growth market in both online and mobile advertising, and we're very pleased to be launching here with a relevant and established player such as Realmedia," says Sean Riley, CEO of Ad Dynamo. 26 Apr 2012 10:17

Start planning that Loeries trip

The 34th Annual Loerie Awards, which take place in Cape Town from 15-23 September 2012, have opened for ticket sales, accommodation and car hire. The two awards ceremonies are limited to 1500 seats per night, so early booking is advised. 26 Apr 2012 10:16

NMG's 11 rules of political advertising

[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013. 17 Apr 2012 13:00

Discovery Networks extend commercial ad sales

Discovery Networks Central & Eastern Europe, Middle East and Africa (CEEMEA) this week announced the launch of commercial ad sales on an additional three of its five channels. From Wednesday, 18 April, advertisers will be able to book advertising on the women's lifestyle channel TLC, Investigation Discovery (ID) and Animal Planet. 12 Apr 2012 10:24

Loeries expand into Africa with new category

A new category for the 2012 Loeries, 'Rest of Africa and the Middle East', will be officially launched on Thursday 19 April 2012 at 6pm at the Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road in Nairobi, Kenya. 5 Apr 2012 12:08

TV ads and the 'Super Bowl' effect

Oresti Patricios, CEO of Ornico urges local markets not to be blinded by the US hype, but to remember that Africa should feature foremost as a source of the local industry's inspiration, research and advertising insights. 3 Apr 2012 13:20

APA announces pitch reforms for ad agencies

The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises. 30 Mar 2012 10:57