Little over a year ago, three friends with thriving creative careers embarked on a mission to combine their love of Africa with their passion for surfing...
Lauren Hartzenberg 20 minutes ago
Retail futurist Howard Saunders discusses some of the shifts in consumer mindset and retail brand innovation...
Lauren Hartzenberg 14 Sep 2017
The Windhoek Beer account is out to pitch after parting ways with advertising agency, The Jupiter Drawing Room Cape Town...
31 Aug 2017
Primedia Outdoor has developed a system that combines GIS technology with population data and consumer insights to isolate consumer ‘convergence nodes'...
5 Jul 2017
WASHINGTON DC, US: The B2B market is different in fundamental ways from the B2C sector. This article discusses the eight key criteria that distinguish B2B markets with implications that directly affect market research...
Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015
According to ZenithOptimedia's new Advertising Expenditure Forecasts, global adspend will be boosted this year by the three 'semi-quadrennial' events...
9 Apr 2014
A brand manager's dream: Produce a TV advert showcasing the benefits of a product whilst bringing a tear to the consumer's eye and galvanising them to rush out to purchase it.
Dina Saffer-Myers 18 Mar 2014
Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound.
Lars Deutsch 16 Apr 2012
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy.
9 Nov 2011
Free-to-air TV station e.tv this year joined forces with Edcon Group to take the seven-year-old Jet Community Awards to another level - to create awareness around community projects participation and give exposure to those who are working hard under difficult conditions to improve the lives of ‘forgotten' people living in socially-disadvantaged areas of Southern Africa.
Issa Sikiti da Silva 5 Nov 2009