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American Theatre Wing, The Broadway League to receive Lifetime Achievement Award from NYF

New York Festivals (NYF) International Advertising Awards will honour two of New York City's iconic theatre organisations, The Broadway League and the American Theatre Wing with the New York Festivals Lifetime Achievement Award...

13 Mar 2018


Cape Town, New York kicks off with tourism co-marketing campaign

The co-marketing agreement between Cape Town Tourism and NYC & Company which sees the two destination marketing agencies pool their resources to market each other's destinations is going live...

13 Feb 2018


#FairnessFirst: H&M's diversity manager, #MLKDay and the #pinkify debate

This week, diversity was a strong focus on social media as H&M announced the appointment of a diversity manager following the 'racist hoodie' outrage, social citizens stood up for civil rights on #MLKDay, and the #pinkifying hashtag spawned lovers and haters alike...

By Leigh Andrews 22 Jan 2018


#FairnessFirst: Amplifying the female voice

The first work week of 2018 for many was also one where we heard the global female voice loud and clear on social media, with 'celebration emojis' for everything from Iceland's equal pay law to #HereWeAre, #TimesUp and #Oprah2020...

By Leigh Andrews 15 Jan 2018


Regional grand jury on judging the AME Awards

With an eye towards judging this year's competition, the AME Awards's regional grand jury members weigh in on judging the Awards...

9 Jan 2018


Ad firms using tools to help them read your mind

Why did you splurge on that new pair of shoes? Or that pricey smartphone? More and more advertisers are trying to tap into the unconscious to divine the invisible forces that drive those spending decisions...

27 Dec 2017


AME Awards announce grand jury and extend deadline

New York Festivals' AME Awards for the World's Best Advertising and Marketing Effectiveness has announced the 2018 grand jury...

12 Dec 2017


Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams...

By Boris Dzhingarov, Issued by Monetary Library 16 Nov 2017


Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington...

16 Nov 2017


ICO to increase audience value is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017


Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017


Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017


Webby Awards call for entries and announce new categories

The Webby Awards launched its 22nd annual call for entries introducing a slate of new categories and judges in both machine learning and gaming...

2 Oct 2017


Leo Burnett acquires Radar

Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency...

29 Sep 2017

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