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Episode 146: Global insights from Effective Measure CEO

Date: 27 Aug 2015
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UNITED STATES

How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015 14:58

UNITED STATES

PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015 09:15



UNITED STATES

Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015 11:45

UNITED STATES

Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015 06:37

UNITED STATES

Top content marketing tips for SEO success

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

By Boris Dzhingarov 19 May 2015 11:38

SOUTH AFRICA

Etihad Airways partners Brand USA

Etihad Airways has entered into a partnership with Brand USA, a destination marketing organisation for the United States, in order to boost tourism to the US. The airline sponsored a Brand USA reception at the Armani Hotel in Dubai, as part of the annual Arabian Travel Market global travel and tourism exhibition...

13 May 2015 11:30

UNITED STATES

New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams

NEW YORK CITY, US: New York Festivals Torch Awards has announced the 2015 Finalist Teams who will compete in the 60-Second Spot Challenge taking place in New York City on 20 May...

16 Apr 2015 10:38

UNITED STATES

New York Festivals Torch Awards announces the 2015 Jury

NEW YORK CITY, US: New York Festivals Torch Awards announced the 2015 Jury...

7 Apr 2015 10:58

UNITED STATES

From start-ups to Apple: Why everyone needs market research

The two most famous stories about market research are used as arguments against it...

By Rob Granader, via Ashlan Bonnell 2 Apr 2015 07:44

UNITED STATES

#PepsiChallenge launches globally across areas of pop culture

NEW YORK: On 11 March 2015, Pepsi unleashed its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanise consumers around the world to defy convention, make every moment - big or small - epic, and truly "Live for Now"...

12 Mar 2015 10:32

UNITED STATES

Burger King cuts soft drinks from kids' meals

WASHINGTON DC, US: US fast-food chain Burger King is cutting soft drinks from its children's meals amid mounting pressure to reduce the amount of sweet sodas children drink...

12 Mar 2015 06:44

SOUTH AFRICA

Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015 09:17

UNITED STATES

89 finalists selected in INMA Awards 2015 competition

DALLAS, US: The International News Media Association (INMA) has announced 89 finalists in the INMA Awards 2015 competition. The annual competition rewards global excellence in sales and marketing among media companies...

5 Mar 2015 07:56

UNITED STATES

Latest emerging trends in market research

WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit...

By Caitlin Stewart, courtesy Ashlan Bonnell 26 Jan 2015 12:10

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