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Episode 114: Green PR and employee training strategies

Date: 20 Nov 2014
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Episode 113: Pete Case on the Gloo, Ogilvy SA merger

Date: 13 Nov 2014
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Episode 112: Will Green, Mammoth BI and the Work Your Wealth event

Date: 6 Nov 2014
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UNITED STATES

How to determine if there is a market for your business
How to determine if there is a market for your business

WASHINGTON, DC, US: Knowing whether or not your product is something that will sell is one of the biggest questions in marketing...

By Caitlin Stewart, via Ashlan Bonnell 21 Nov 2014 07:18

UNITED STATES

Interview: Michael O'Rourke, President, New York Festivals
Interview: Michael O'Rourke, President, New York Festivals

NEW YORK, US: New York Festivals International Advertising Awards has honoured the World's Best Advertising since 1957. Here are some insights from Michael O'Rourke,President, New York Festivals.

7 Nov 2014 10:02

UNITED STATES

How a lack of market research causes indecision
How a lack of market research causes indecision

WASHINGTON, DC, US: When markets in an industry change, either from new ideas or technological changes, successful organisations quickly begin new research projects to develop conclusions on how they should react to the change...

By Caitlin Stewart, via Ashlan Bonnell 7 Nov 2014 09:46

UNITED STATES

Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising

NEW YORK, USA: The Global Awards competition has announced the 2014 shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

27 Oct 2014 12:46

UNITED STATES

OMMA finalists announced
OMMA finalists announced

NEW YORK CITY, US: On 1 October MediaPost will honour great online advertising campaigns, websites and executions at the OMMA Awards Dinner & Cocktail Party in New York City.

11 Sep 2014 08:45

CANADA

How to boost conversion rates
How to boost conversion rates

TORONTO, CANADA: For years, our company focused on getting more and more traffic to our clients' websites. (Infographic)

By Lisa Hallgren 26 Aug 2014 11:29

UNITED STATES

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

UNITED STATES

Your guide to Google+ B2B marketing
Your guide to Google+ B2B marketing

The Google+ platform offers a number of benefits to companies marketing their goods and services. Here's how to make the best use of it. (Infographic)

By Ivan Serrano 8 Aug 2014 06:39

UNITED STATES

International AME Awards announces 2015 call for entries
International AME Awards announces 2015 call for entries

NEW YORK CITY, US: New categories launched for 2015: Augmented Reality, Technology, Social TV, Website, and Luxury Items.

5 Aug 2014 11:41

UNITED STATES

MozCon is coming. Be there!
MozCon is coming. Be there!

SEATTLE, US: MozCon 2014, a premier marketing conference, takes place at the Washington State Convention Centre (WSCC), Seattle, 14-16 July.

By Lisa Hallgren 4 Jul 2014 11:09

UNITED STATES

Ashlan Bonnell
Four projected market research trends

WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

By Ashlan Bonnell 30 May 2014 05:51

UNITED STATES

How market research serves the unique needs of industry investors
How market research serves the unique needs of industry investors

ARLINGTON, US: When it comes to market research, people automatically think of how it can serve the needs of the behemoth corporations or the hopeful start-ups...

By Lance Breastgoff 28 May 2014 10:28

UNITED STATES

Ashlan Bonnell
Top 10 FAQs to ask when purchasing market research

Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

By Ashlan Bonnell 12 May 2014 11:42

UNITED STATES

Omnicom, Publicis ditch merger talks
Omnicom, Publicis ditch merger talks

NEW YORK CITY, US: French group Publicis and Omnicom of the United States have announced they have abandoned merger talks on what would have formed the world's largest advertising company.

12 May 2014 09:34

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