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Biz Takeout's

Episode 178: Short course - Building and maintaining a sustainable business.

Date: 23 Jun 2016
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Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016


Seven benefits to business process outsourcing

Businesses are looking for the edge every day. Even though many of the processes are held in-house, at some time management reaches a point where it must determine if it makes economic sense to hand off non-core duties to a contracting company...

By Jerry Nelson 3 Mar 2016


How marketers can benefit from freemiums

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing.

By Jerry Nelson 29 Feb 2016


Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016


Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015


Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015


Characteristics of the best B2B marketing infographics

There is no way to deny the fact that infographics are quite trendy at the moment in the marketing community. They are definitely effective so we cannot dismiss this...

By Veselina Dzhingarova 8 Sep 2015


Report on marketing to America's diverse cultures

The CMO Council launched a new study on 1 September 2015 that is focused around the issues and complexities of marketing to America's culturally diverse business environment, highlighting where and how organisations can maximise strategies and right-size allocations to best engage increasing minority customer segments.

4 Sep 2015


Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015


Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015


How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015


PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015


Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015


Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015

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