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Posh on a budget: Victoria Beckham teams up with Target

NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed...

11 Apr 2017


Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields...

27 Mar 2017


#BehindtheSelfie with... Farren Roper

This week, we find out what's really going on behind the selfie with Farren Roper, Microsoft's global engagement lead for collaboration. He also lets us in on their corporate sustainability stance...

By Leigh Andrews 5 Oct 2016


Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016


World's Best Financial Advertising awards opens for entries

The Midas Awards for the World's Best Financial Advertising has opened for entries. The Midas Awards is the only awards show to recognise excellence in financial marketing and advertising...

7 Jul 2016


Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds...

By Hicks Crawford 30 Jun 2016


Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016


Seven benefits to business process outsourcing

Businesses are looking for the edge every day. Even though many of the processes are held in-house, at some time management reaches a point where it must determine if it makes economic sense to hand off non-core duties to a contracting company...

By Jerry Nelson 3 Mar 2016


How marketers can benefit from freemiums

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing.

By Jerry Nelson 29 Feb 2016


Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016


Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015


Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015


Characteristics of the best B2B marketing infographics

There is no way to deny the fact that infographics are quite trendy at the moment in the marketing community. They are definitely effective so we cannot dismiss this...

By Veselina Dzhingarova 8 Sep 2015


Report on marketing to America's diverse cultures

The CMO Council launched a new study on 1 September 2015 that is focused around the issues and complexities of marketing to America's culturally diverse business environment, highlighting where and how organisations can maximise strategies and right-size allocations to best engage increasing minority customer segments.

4 Sep 2015

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