How storytelling enhances the sales process

[Monika D'Agostino] From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature. 7 May 2013 06:59

Clean Slate Brands are the future

[David Mattin] LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands. 22 Apr 2013 09:09

How to become a new business power player

[Ted Leonhardt] SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media. 20 Apr 2013 12:35

What is content marketing & why should you care

[Jessica Davis] Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch. 15 Jan 2013 07:28

Global mobile user survey released

[Dr KF Lai] SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs. 16 Feb 2011 08:31