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UNITED STATES

Boris Dzhingarov
Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

UNITED STATES

Marketing a family-friendly business
Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016

UNITED STATES

Be more innovative: Three big ideas
Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015

UNITED STATES

Simple growth hacking tools that B2B marketers can use right now
Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015

UNITED STATES

Marketing your services - tips to consider
Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015

UNITED STATES

Increasing marketing results when customer loyalty reached a limit
Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015

UNITED STATES

Workflow automation advice to help the busy B2B marketer
Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015

UNITED STATES

Boris Dzhingarov
Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015

UNITED STATES

Boris Dzhingarov
Top content marketing tips for SEO success

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

By Boris Dzhingarov 19 May 2015

UNITED STATES

Ashlan Bonnell
Four projected market research trends

WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

By Ashlan Bonnell 30 May 2014

UNITED STATES

Top 10 FAQs to ask when purchasing market research
Top 10 FAQs to ask when purchasing market research

Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

By Ashlan Bonnell 12 May 2014

UNITED STATES

Research can give you the seed of an idea… that can then grow and become a major success.
How to define market research success

WASHINGTON, US: A "good" market research report can cost you thousands of dollars. And when I say "good," I mean a report that helped you make one of your difficult business decisions...

By Ashlan Bonnell 28 Mar 2014

UNITED STATES

How social networking can enhance market research
How social networking can enhance market research

WASHINGTON, US: By 2017, just three years from now, one-third of the earth's current population, or 2.5 billion people, will be participating in social networking.

By Ashlan Bonnell 28 Feb 2014

UNITED STATES

Tom Cleveland
Internet buying exchanges have morphed into the Bitcoin revolution

PALM COAST, FLORIDA, US: What would you make of a headline that read, "BitPay Passes 10,000 Bitcoin-Accepting Merchants On Its Payment Processing Network"?

By Tom Cleveland 22 Oct 2013

UNITED STATES

Ilan Hertz
Reasons why the consumerisation of the enterprise is no longer a question

NEWTON, US: In some ways, you could say that the consumerisation of the enterprise was inevitable. The line between personal devices and enterprise has become increasingly blurred.

By Ilan Hertz 31 Jul 2013

UNITED STATES

Danny Groner
How stock footage can enhance your video marketing

NEW YORK, US: If you aren't already doing video marketing of some sort, you should be thinking about it.

By Danny Groner 30 Jul 2013

UNITED STATES

Preciouse Gross
Expand your online retail business internationally

WALTHAM, US: One of the wisest decisions you can make to expand your online retail business is to start selling your products internationally.

By Preciouse Gross 19 Jul 2013

UNITED STATES

Monika D'Agostino
How storytelling enhances the sales process

From a very early age on I was fascinated by fairy tales and stories. Storytelling is essential in a consultative sales environment. It helps you connect with your prospects and it is a great way to add value rather than pushing a feature.

By Monika D'Agostino 7 May 2013

UNITED KINGDOM

This is a cropped version of the infographic; the enlarged image shows the infographic in full.
Clean Slate Brands are the future

LONDON, UK: Heritage is the new baggage. The future belongs to Clean Slate Brands.

By David Mattin 22 Apr 2013

UNITED STATES

Ted Leonhardt
How to become a new business power player

SEATTLE, US: Fred is the owner of a small design firm. His work has recently become recognised for using design thinking to build brands through social media.

By Ted Leonhardt 20 Apr 2013

UNITED STATES

Jessica Davis
What is content marketing & why should you care

Everyone is talking about content marketing these days - but what exactly is it and why should you care? Content marketing is a marketing activity that focuses on creating and distributing engaging, relevant, and valuable content to acquire and retain customers, and to build a stronger brand. It is the art of attracting customers to your products without an obvious sales pitch.

By Jessica Davis 15 Jan 2013

SINGAPORE

Global mobile user survey released
Global mobile user survey released

SINGAPORE: Despite mobile device functionality becoming ever more sophisticated, research, released this week by mobile media company BuzzCity, shows that mobiles are actually sustaining, not replacing, consumer demand for PCs.

By Dr KF Lai 16 Feb 2011

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