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GLOBAL

Alexander Podrezov © –
#OneShow2017: Enhancing SA's young creative yield

Today we find out from the One Show's SA Young Ones' student judges' about SA's significant creative talent and why we need to simplify to amplify and better promote design as a career possibility...

By Leigh Andrews 12 May 2017

GLOBAL

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Reddy, Schaefer, Van Der Westhuizen, Sudheim and Pretorius.
#OneShow2017: Handpicking the best of the Young Ones

The five South African creative educators selected for this year's One Show Young Ones jury let us in on how they were selected...

By Leigh Andrews 8 May 2017

SOUTH AFRICA

Victoria Beckham's line is seen for sale at Target on April 10, 2017 in New York.
Posh on a budget: Victoria Beckham teams up with Target

NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed...

11 Apr 2017

SOUTH AFRICA

Twitter eyes paid 'premium' service for power users
Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields...

27 Mar 2017

SOUTH AFRICA

At the party while nobody is looking… #ShamelessSelfie – @farrenroper
#BehindtheSelfie with... Farren Roper

This week, we find out what's really going on behind the selfie with Farren Roper, Microsoft's global engagement lead for collaboration. He also lets us in on their corporate sustainability stance...

By Leigh Andrews 5 Oct 2016

UNITED STATES

Boris Dzhingarov
Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

SOUTH AFRICA

World's Best Financial Advertising awards opens for entries
World's Best Financial Advertising awards opens for entries

The Midas Awards for the World's Best Financial Advertising has opened for entries. The Midas Awards is the only awards show to recognise excellence in financial marketing and advertising...

7 Jul 2016

UNITED STATES

Five ways to market your small business on a shoestring budget
Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds...

By Hicks Crawford 30 Jun 2016

UNITED STATES

Boris Dzhingarov
Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

UNITED STATES

Seven benefits to business process outsourcing
Seven benefits to business process outsourcing

Businesses are looking for the edge every day. Even though many of the processes are held in-house, at some time management reaches a point where it must determine if it makes economic sense to hand off non-core duties to a contracting company...

By Jerry Nelson 3 Mar 2016

UNITED STATES

How marketers can benefit from freemiums
How marketers can benefit from freemiums

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing.

By Jerry Nelson 29 Feb 2016

UNITED STATES

Marketing a family-friendly business
Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016

UNITED STATES

Be more innovative: Three big ideas
Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015

UNITED STATES

Simple growth hacking tools that B2B marketers can use right now
Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015

UNITED STATES

Characteristics of the best B2B marketing infographics
Characteristics of the best B2B marketing infographics

There is no way to deny the fact that infographics are quite trendy at the moment in the marketing community. They are definitely effective so we cannot dismiss this...

By Veselina Dzhingarova 8 Sep 2015

UNITED STATES

Report on marketing to America's diverse cultures
Report on marketing to America's diverse cultures

The CMO Council launched a new study on 1 September 2015 that is focused around the issues and complexities of marketing to America's culturally diverse business environment, highlighting where and how organisations can maximise strategies and right-size allocations to best engage increasing minority customer segments.

4 Sep 2015

UNITED STATES

Marketing your services - tips to consider
Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015

UNITED STATES

Increasing marketing results when customer loyalty reached a limit
Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015

UNITED STATES

PromaxBDA alters judging criteria
PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015

UNITED STATES

Workflow automation advice to help the busy B2B marketer
Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015

UNITED STATES

Boris Dzhingarov
Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015

UNITED STATES

Boris Dzhingarov
Top content marketing tips for SEO success

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

By Boris Dzhingarov 19 May 2015

SOUTH AFRICA

Etihad Airways partners Brand USA
Etihad Airways partners Brand USA

Etihad Airways has entered into a partnership with Brand USA, a destination marketing organisation for the United States, in order to boost tourism to the US. The airline sponsored a Brand USA reception at the Armani Hotel in Dubai, as part of the annual Arabian Travel Market global travel and tourism exhibition...

13 May 2015

UNITED STATES

New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams
New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams

NEW YORK CITY, US: New York Festivals Torch Awards has announced the 2015 Finalist Teams who will compete in the 60-Second Spot Challenge taking place in New York City on 20 May...

16 Apr 2015

UNITED STATES

New York Festivals Torch Awards announces the 2015 Jury
New York Festivals Torch Awards announces the 2015 Jury

NEW YORK CITY, US: New York Festivals Torch Awards announced the 2015 Jury...

7 Apr 2015

UNITED STATES

From start-ups to Apple: Why everyone needs market research
From start-ups to Apple: Why everyone needs market research

The two most famous stories about market research are used as arguments against it...

By Rob Granader, via Ashlan Bonnell 2 Apr 2015

UNITED STATES

#PepsiChallenge launches globally across areas of pop culture
#PepsiChallenge launches globally across areas of pop culture

NEW YORK: On 11 March 2015, Pepsi unleashed its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanise consumers around the world to defy convention, make every moment - big or small - epic, and truly "Live for Now"...

12 Mar 2015

UNITED STATES

Burger King cuts soft drinks from kids' meals
Burger King cuts soft drinks from kids' meals

WASHINGTON DC, US: US fast-food chain Burger King is cutting soft drinks from its children's meals amid mounting pressure to reduce the amount of sweet sodas children drink...

12 Mar 2015

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