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Episode 99: Best Marketing International and a jam packed show

Date: 25 Jul 2014
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Episode 98: FastCompany SA magazine, The Lean Startup methodology and Buying Cutomers with Brad Suga

Date: 18 Jul 2014
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Episode 97: MTN Business App Awards and measurability of ad campaigns.

Date: 10 Jul 2014
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MozCon is coming. Be there!

SEATTLE, US: MozCon 2014, a premier marketing conference, takes place at the Washington State Convention Centre (WSCC), Seattle, 14-16 July.

By Lisa Hallgren 4 Jul 2014 11:09


Four projected market research trends

WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

By Ashlan Bonnell 30 May 2014 05:51


How market research serves the unique needs of industry investors

ARLINGTON, US: When it comes to market research, people automatically think of how it can serve the needs of the behemoth corporations or the hopeful start-ups...

By Lance Breastgoff 28 May 2014 10:28


Top 10 FAQs to ask when purchasing market research

Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

By Ashlan Bonnell 12 May 2014 11:42


Omnicom, Publicis ditch merger talks

NEW YORK CITY, US: French group Publicis and Omnicom of the United States have announced they have abandoned merger talks on what would have formed the world's largest advertising company.

12 May 2014 09:34


NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing

NEW YORK CITY, US: New York Festivals announced the Torch Awards Grand Winning Team at the 2014 New York Show gala held on 1 May.

8 May 2014 10:28


Baldwin for One Show

NEW YORK CITY, US: The One Club has announced that Alec Baldwin- funny man, actor, producer and spokesman- will be hosting the 2014 One Show.

30 Apr 2014 10:23


New York Festivals International Advertising Awards: 2014 Shortlist

NEW YORK CITY, US: New York Festivals International Advertising Awards honouring the World's Best Advertising announced the 2014 Shortlist for a number of competitions.

25 Apr 2014 10:50


McDonald's profit dips as US sales slump

NEW YORK CITY, US: Fast-food chain McDonald's said yesterday its first-quarter profit dropped 5.2% amid declining sales in its key US home market, and vowed to boost global sales.

23 Apr 2014 10:56


NYF Torch Awards for young creative talent announces finalists teams

NEW YORK CITY, US: New York Festivals announced the five Torch Awards Finalist Teams selected to compete in the 30 April Pitch Challenge in New York City.

10 Apr 2014 07:59


[SXSW Interactive 2014] Creativity. Inspiration. Innovation

AUSTIN, US: Austin Kleon is the author of two influential and best-selling books: "Steal Like An Artist" and "Newspaper Blackout". His third book, "Show Your Work!", was published in March 2014. He was one of the keynote speakers at SXSW Interactive 2014.

By Mark Schefermann 4 Apr 2014 14:00


[SXSW Interactive 2014] SXSW highlights - Gary Vaynerchuk

Originally, Gary Vaynerchuk wasn't on the schedule for SXSW 2014, so when I saw that he was the keynote speaker on the first day, I made sure that this was one talk I didn't miss.

By Mark Schefermann 1 Apr 2014 09:40


[SXSW Interactive 2014] A constant state of #FOMO

Before coming to SXSW I asked some friends that had been before to give me some tips and advice.

By Mark Schefermann 31 Mar 2014 12:01


How to define market research success

WASHINGTON, US: A "good" market research report can cost you thousands of dollars. And when I say "good," I mean a report that helped you make one of your difficult business decisions...

By Ashlan Bonnell 28 Mar 2014 08:08


AME Awards announces 2014 Winners

NEW YORK CITY, US: The International AME Awards for the World's Best Advertising & Marketing Effectiveness has announced the 2014 competition award winners.

20 Mar 2014 10:43


60% of Millennials willing to share personal info with brands

CHICAGO, US: New Mintel research finds that while consumers are becoming increasingly protective of their personal information, Millennials are much more prone to oversharing personal information.

10 Mar 2014 11:37


Shortlist for 2014 Festival of Media Global Awards announced

The Festival of Media Global Awards' highly-anticipated shortlist for 2014 is more global than ever before, with the top brands on this year's list coming from the US, the Netherlands, the United Arab Emirates, Sweden, and India.

7 Mar 2014 10:13


How social networking can enhance market research

WASHINGTON, US: By 2017, just three years from now, one-third of the earth's current population, or 2.5 billion people, will be participating in social networking.

By Ashlan Bonnell 28 Feb 2014 07:47


comScore, Acxiom to make real-time multi-channel marketing measurement a reality

RESTON / NEW YORK, US: - comScore Inc, a leader in measuring the digital world, and Acxiom, a leading enterprise data, analytics and software-as-a-service company, have announced a strategic partnership to enhance the granularity and speed of delivering their respective audience reporting and 1:1 multi-channel marketing capabilities.

24 Feb 2014 12:06


Facebook bets big on mobile with USD19bn WhatsApp deal

SAN FRANCISCO - Facebook is betting huge on mobile with an eye-popping cash-and-stock deal worth up to $19 billion for Internet Age smartphone messaging service WhatsApp.

20 Feb 2014 09:03


Disappointing sales, weak outlook hit Coca-Cola

NEW YORK, USA: Soft-drink manufacturer Coca-Cola reported a dip in fourth-quarter profits after lower-than-expected sales while its outlook for the rest of this year has disappointed analysts.

19 Feb 2014 10:31


Microsoft's billionaire budgets (& extravagant launches)

WASHINGTON, US: Love it or hate it, Microsoft Windows has become an integral part of the computing lives of millions of people worldwide.

18 Feb 2014 11:36


comScore, Google partner to offer actionable audience metric for brands

RESTON, US: comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.

17 Feb 2014 08:23


NYF: Five more Executive Jury appointments

NEW YORK CITY, US: New York Festivals World's Best Advertising competition has appointed five prominent worldwide creative officers and executive creative directors to the 2014 Executive Jury.

14 Feb 2014 09:37


Rance Crain to moderate 2014 NYF Executive Jury's CCOs

NEW YORK CITY, US: New York Festivals World's Best Advertising has announced that Rance Crain will serve as moderator for New York Festivals 2014 Executive Jury's live judging sessions in New York City 25-30 April.

6 Feb 2014 11:13


New York Festivals: Third round, Executive Jury appointments

NEW YORK CITY, US: New York Festivals World's Best Advertising competition has announced five additional appointments to the 2014 Executive Jury.

27 Jan 2014 08:19


One Show launches 'Intellectual Property & Products' category

NEW YORK, US: The One Show has launched the new "Intellectual Property & Products" category.

23 Jan 2014 15:33


New York Festivals: Breaking moulds, and closing entries soon

NEW YORK CITY, US: The closing date for entries into New York Festivals World's Best Advertising competition is getting closer.

17 Jan 2014 06:17


IMA Web Interactive Media Awards deadline extended

NEW YORK CITY, US: Final 2013 Awards deadline extended to January 15

10 Jan 2014 11:42


NYF World's Best Advertising debuts new trophies

NEW YORK CITY, US: New York Festivals World's Best Advertising revealed their new trophies' design created by Stefan Sagmeister and Jessica Walsh from the revered New York design firm Sagmeister & Walsh.

20 Dec 2013 07:31

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