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UNITED STATES

Three steps to creating a successful affiliate program
Three steps to creating a successful affiliate program

In today's competitive world, small businesses generally need multiple ways to generate revenue, and creative entrepreneurs are able to establish multiple streams...

By Boris Dzhingarov, Issued by Monetary Library 16 Nov 2017

GLOBAL

Tara and Tiffany Turkington, CEO and managing director at Flow Communications.
Flow Communications receives international business award

Tara and Tiffany Turkington, CEO and managing director at Flow Communications will receive the 2017 IWEC Award during the organisation's 10th annual conference, held in Redmond, Washington...

16 Nov 2017

SOUTH AFRICA

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

SOUTH AFRICA

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

SOUTH AFRICA

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

GLOBAL

David-Michel Davies, executive director of The Webby Awards © .
Webby Awards call for entries and announce new categories

The Webby Awards launched its 22nd annual call for entries introducing a slate of new categories and judges in both machine learning and gaming...

2 Oct 2017

SOUTH AFRICA

Leo Burnett acquires Radar
Leo Burnett acquires Radar

Cape Town-based advertising agency Radar has joined Publicis-owned Leo Burnett as part of a drive by the global giant to increase their profile and presence in Africa as a full-service agency...

29 Sep 2017

GLOBAL

D&AD Impact Pencils. Image supplied.
D&AD Impact Awards winners announced

The second annual D&AD Impact Awards took place at Terminal 5 in New York City on Tuesday, 26 September and a total of 98 D&AD Impact Pencils were handed out on the night...

27 Sep 2017

SOUTH AFRICA

Esther Mahlangu cuts the ribbon to officially open the mural to the public
SA's art and culture takes to the streets in New York

In a month-long partnership with Citi Bike which will see South Africa's unique art and culture taking to the streets of NYC, SA Tourism's aims to encourage New Yorkers and visitors to the city to travel to SA...

18 Sep 2017

GLOBAL

Screengrab from the video.
How to make a Neo-Nazi sad

When the tragedy of Charlottesville was only a couple of days old, I came across something from all that sadness that made me smile...

By Damon Stapleton 13 Sep 2017

SOUTH AFRICA

Enver Duminy, Cape Town Tourism CEO
Cape Town, New York locks in first ever city-to-city tourism partnership

Cape Town Tourism and NYC & Company has signed a city-to-city partnership to boost tourism between the two iconic cities...

24 Aug 2017

GLOBAL

Boost your brand through rapid response
Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

14 Aug 2017

GLOBAL

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

GLOBAL

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

By Jessica Edgson 3 Aug 2017

GLOBAL

Scott Rose, executive director of the Midas Awards.
Best financial ad agencies can enter Midas Awards now

The Midas Awards for the World's Best Financial Advertising are now open for entries and this year there is an executive jury to select the best financial advertising and marketing on a global scale...

3 Aug 2017

GLOBAL

Image supplied.
VR content should be engaging, relevant and appropriate

As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR's sake?...

By David Limbert 1 Aug 2017

GLOBAL

Five FAQ's about influencer marketing
Five FAQ's about influencer marketing

Bianca Quinn-Diavastos answers five frequently asked questions about influencer marketing, a current buzzword in the industry...

By Bianca Quinn-Diavastos 31 Jul 2017

GLOBAL

Susan Credle, CCO at FCB Global.
“Show up and stop bashing yourself!” Industry reflections with Susan Credle

I chatted to FCB Global's CCO Susan Credle post-One Show Creative Week about the creative industry in general as a preview for Cannes Lions 2017...

By Leigh Andrews 9 Jun 2017

GLOBAL

Four realities facing brands today
Four realities facing brands today

We Communications' inaugural ‘Brands in Motion' study uncovers four realities that allow brands to embrace motion...

9 Jun 2017

GLOBAL

Alexander Podrezov © –
#OneShow2017: Enhancing SA's young creative yield

Today we find out from the One Show's SA Young Ones' student judges' about SA's significant creative talent and why we need to simplify to amplify and better promote design as a career possibility...

By Leigh Andrews 12 May 2017

GLOBAL

Michael Farmer of Farmer & Co, author of Madison Avenue Manslaughter.
#OneShow2017: Michael Farmer on fixing the problems in ad agencies

I chatted to Michael Farmer of Farmer & Co, author of the bestseller Madison Avenue Manslaughter and numerous articles on the state of the advertising industry, at the One Club's One Show Educators' Summit, part of their Creative Week...

By Ann Nurock 9 May 2017

GLOBAL

Reddy, Schaefer, Van Der Westhuizen, Sudheim and Pretorius.
#OneShow2017: Handpicking the best of the Young Ones

The five South African creative educators selected for this year's One Show Young Ones jury let us in on how they were selected...

By Leigh Andrews 8 May 2017

SOUTH AFRICA

Victoria Beckham's line is seen for sale at Target on April 10, 2017 in New York.
Posh on a budget: Victoria Beckham teams up with Target

NEW YORK - The Victoria Beckham clothing range for Target is flying off the shelves, the latest high-fashion, high-street collaboration seeking to widen market appeal - even if not everyone is impressed...

11 Apr 2017

SOUTH AFRICA

Twitter eyes paid 'premium' service for power users
Twitter eyes paid 'premium' service for power users

WASHINGTON - Twitter has begun surveying members on a paid subscription service that would give frequent users more tools for using the social network for marketing, journalism and other fields...

27 Mar 2017

SOUTH AFRICA

At the party while nobody is looking… #ShamelessSelfie – @farrenroper
#BehindtheSelfie with... Farren Roper

This week, we find out what's really going on behind the selfie with Farren Roper, Microsoft's global engagement lead for collaboration. He also lets us in on their corporate sustainability stance...

By Leigh Andrews 5 Oct 2016

UNITED STATES

Boris Dzhingarov
Promotional marketing: Having customised mugs that are filled with impact

Coffee mugs are one of the most popular promotional items, and they can be customised in a myriad of ways...

By Boris Dzhingarov, Issued by Monetary Library 15 Aug 2016

SOUTH AFRICA

World's Best Financial Advertising awards opens for entries
World's Best Financial Advertising awards opens for entries

The Midas Awards for the World's Best Financial Advertising has opened for entries. The Midas Awards is the only awards show to recognise excellence in financial marketing and advertising...

7 Jul 2016

UNITED STATES

Five ways to market your small business on a shoestring budget
Five ways to market your small business on a shoestring budget

Marketing is crucial for your small business, and it is that one thing that makes your business stand out from the crowd. Many entrepreneurs have to struggle when it comes to raising the advertising funds...

By Hicks Crawford 30 Jun 2016

UNITED STATES

Boris Dzhingarov
Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

UNITED STATES

Seven benefits to business process outsourcing
Seven benefits to business process outsourcing

Businesses are looking for the edge every day. Even though many of the processes are held in-house, at some time management reaches a point where it must determine if it makes economic sense to hand off non-core duties to a contracting company...

By Jerry Nelson 3 Mar 2016

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