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Biz Takeout's

Episode 178: Short course - Building and maintaining a sustainable business.

Date: 23 Jun 2016
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UNITED STATES

Boris Dzhingarov
Tips for writing a successful hotel marketing email

Email marketing is a solid strategy in today's electronic world; however, there is a right way and a wrong way to go about it. To be successful, you must consider the unique communication style of an email, and how to deliver effective content in a short message...

By Boris Dzhingarov, Issued by Monetary Library 6 Jun 2016

UNITED STATES

Seven benefits to business process outsourcing
Seven benefits to business process outsourcing

Businesses are looking for the edge every day. Even though many of the processes are held in-house, at some time management reaches a point where it must determine if it makes economic sense to hand off non-core duties to a contracting company...

By Jerry Nelson 3 Mar 2016

UNITED STATES

How marketers can benefit from freemiums
How marketers can benefit from freemiums

As a pricing strategy, "freemium" is showing marketers that giving away a service for free can help acquire a lot of customers through word of mouth, referral networks and organic search marketing.

By Jerry Nelson 29 Feb 2016

UNITED STATES

Marketing a family-friendly business
Marketing a family-friendly business

Yes, I know, we all say that our businesses are family friendly, but the PR team at Hooters probably won't get much from this piece. This is for businesses that rely on a squeaky clean, family-friendly image to keep their doors open...

By Hicks Crawford 24 Feb 2016

UNITED STATES

Be more innovative: Three big ideas
Be more innovative: Three big ideas

Being innovative may carry a bit of risk, but as with any risk, the potential results are worth the investment. Time put into innovation can pay off by increasing the exposure of your brand, and it is also good for company morale...

By Daphne Stanford 23 Nov 2015

UNITED STATES

Simple growth hacking tools that B2B marketers can use right now
Simple growth hacking tools that B2B marketers can use right now

Some years ago people made fun of those that were talking about growth hacking. Nowadays, the term is seen as being incredibly important in marketing...

By Boris Dzhingarov 23 Sep 2015

UNITED STATES

Characteristics of the best B2B marketing infographics
Characteristics of the best B2B marketing infographics

There is no way to deny the fact that infographics are quite trendy at the moment in the marketing community. They are definitely effective so we cannot dismiss this...

By Veselina Dzhingarova 8 Sep 2015

UNITED STATES

Report on marketing to America's diverse cultures
Report on marketing to America's diverse cultures

The CMO Council launched a new study on 1 September 2015 that is focused around the issues and complexities of marketing to America's culturally diverse business environment, highlighting where and how organisations can maximise strategies and right-size allocations to best engage increasing minority customer segments.

4 Sep 2015

UNITED STATES

Marketing your services - tips to consider
Marketing your services - tips to consider

Most people buy services every single week, normally from small businesses. For instance, you can have an office painted, get your TV set repaired, have your car washed and so on...

By Boris Dzhingarov 3 Sep 2015

UNITED STATES

Increasing marketing results when customer loyalty reached a limit
Increasing marketing results when customer loyalty reached a limit

For most organisations out there, a huge part of measuring marketing success is finding out how many of the customers keep coming back in order to buy the same product or another product that is associated with the same brand...

By Boris Dzhingarov 31 Aug 2015

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015

UNITED STATES

PromaxBDA alters judging criteria
PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015

UNITED STATES

Workflow automation advice to help the busy B2B marketer
Workflow automation advice to help the busy B2B marketer

The marketing director normally faces various day-to-day challenges that have to be overcome. Workflow automation is a valuable tool that can be used in order to make it easier to achieve sales goals while serving customers better, reducing stress, costs and overall hassle...

By Boris Dzhingarov 19 Aug 2015

UNITED STATES

Boris Dzhingarov
Insulating your business against the future

If you've read the classic business philosophy book Black Swan, you'll know that's it's impossible to predict the future. Well, you probably didn't need Nassim Taleb's book to tell you that...

By Boris Dzhingarov 24 Jul 2015

UNITED STATES

Boris Dzhingarov
Top content marketing tips for SEO success

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

By Boris Dzhingarov 19 May 2015

SOUTH AFRICA

Etihad Airways partners Brand USA
Etihad Airways partners Brand USA

Etihad Airways has entered into a partnership with Brand USA, a destination marketing organisation for the United States, in order to boost tourism to the US. The airline sponsored a Brand USA reception at the Armani Hotel in Dubai, as part of the annual Arabian Travel Market global travel and tourism exhibition...

13 May 2015

UNITED STATES

New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams
New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams

NEW YORK CITY, US: New York Festivals Torch Awards has announced the 2015 Finalist Teams who will compete in the 60-Second Spot Challenge taking place in New York City on 20 May...

16 Apr 2015

UNITED STATES

New York Festivals Torch Awards announces the 2015 Jury
New York Festivals Torch Awards announces the 2015 Jury

NEW YORK CITY, US: New York Festivals Torch Awards announced the 2015 Jury...

7 Apr 2015

UNITED STATES

From start-ups to Apple: Why everyone needs market research
From start-ups to Apple: Why everyone needs market research

The two most famous stories about market research are used as arguments against it...

By Rob Granader, via Ashlan Bonnell 2 Apr 2015

UNITED STATES

Burger King cuts soft drinks from kids' meals
Burger King cuts soft drinks from kids' meals

WASHINGTON DC, US: US fast-food chain Burger King is cutting soft drinks from its children's meals amid mounting pressure to reduce the amount of sweet sodas children drink...

12 Mar 2015

UNITED STATES

#PepsiChallenge launches globally across areas of pop culture
#PepsiChallenge launches globally across areas of pop culture

NEW YORK: On 11 March 2015, Pepsi unleashed its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanise consumers around the world to defy convention, make every moment - big or small - epic, and truly "Live for Now"...

12 Mar 2015

SOUTH AFRICA

Female millennials are the most confident and ambitious of any female generation
Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015

UNITED STATES

89 finalists selected in INMA Awards 2015 competition
89 finalists selected in INMA Awards 2015 competition

DALLAS, US: The International News Media Association (INMA) has announced 89 finalists in the INMA Awards 2015 competition. The annual competition rewards global excellence in sales and marketing among media companies...

5 Mar 2015

UNITED STATES

Latest emerging trends in market research
Latest emerging trends in market research

WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit...

By Caitlin Stewart, courtesy Ashlan Bonnell 26 Jan 2015

UNITED STATES

Midas Awards reveals inaugural Brand Rankings Report
Midas Awards reveals inaugural Brand Rankings Report

NEW YORK CITY, US: MasterCard, Absa, Citibank Top the List.

20 Jan 2015

UNITED STATES

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015

UNITED STATES

Creative Leaders Retreat - be inspired and empowered
Creative Leaders Retreat - be inspired and empowered

TUSCON, US: One Club is again offering you a retreat, to recharge your batteries but also to be inspired and empowered...

7 Jan 2015

UNITED STATES

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014

UNITED STATES

How to determine if there is a market for your business
How to determine if there is a market for your business

WASHINGTON, DC, US: Knowing whether or not your product is something that will sell is one of the biggest questions in marketing...

By Caitlin Stewart, via Ashlan Bonnell 21 Nov 2014

UNITED STATES

Interview: Michael O'Rourke, President, New York Festivals
Interview: Michael O'Rourke, President, New York Festivals

NEW YORK, US: New York Festivals International Advertising Awards has honoured the World's Best Advertising since 1957. Here are some insights from Michael O'Rourke,President, New York Festivals.

7 Nov 2014

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