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Episode 132: Digicape launches iBeacon technology in South Africa.

Date: 22 May 2015
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UNITED STATES

Boris Dzhingarov
Top content marketing tips for SEO success

Content marketing is an important part of search engine optimisation. If you don't get this bit right, your website traffic will plummet and other, more competitive brands, will steal your business away...

By Boris Dzhingarov 19 May 2015 11:38

SOUTH AFRICA

Etihad Airways partners Brand USA
Etihad Airways partners Brand USA

Etihad Airways has entered into a partnership with Brand USA, a destination marketing organisation for the United States, in order to boost tourism to the US. The airline sponsored a Brand USA reception at the Armani Hotel in Dubai, as part of the annual Arabian Travel Market global travel and tourism exhibition...

13 May 2015 11:30

UNITED STATES

New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams
New York Festivals 2015 Torch Awards for Young Creative Talent announces Finalist Teams

NEW YORK CITY, US: New York Festivals Torch Awards has announced the 2015 Finalist Teams who will compete in the 60-Second Spot Challenge taking place in New York City on 20 May...

16 Apr 2015 10:38

UNITED STATES

New York Festivals Torch Awards announces the 2015 Jury
New York Festivals Torch Awards announces the 2015 Jury

NEW YORK CITY, US: New York Festivals Torch Awards announced the 2015 Jury...

7 Apr 2015 10:58

UNITED STATES

From start-ups to Apple: Why everyone needs market research
From start-ups to Apple: Why everyone needs market research

The two most famous stories about market research are used as arguments against it...

By Rob Granader, via Ashlan Bonnell 2 Apr 2015 07:44

UNITED STATES

#PepsiChallenge launches globally across areas of pop culture
#PepsiChallenge launches globally across areas of pop culture

NEW YORK: On 11 March 2015, Pepsi unleashed its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanise consumers around the world to defy convention, make every moment - big or small - epic, and truly "Live for Now"...

12 Mar 2015 10:32

UNITED STATES

Burger King cuts soft drinks from kids' meals
Burger King cuts soft drinks from kids' meals

WASHINGTON DC, US: US fast-food chain Burger King is cutting soft drinks from its children's meals amid mounting pressure to reduce the amount of sweet sodas children drink...

12 Mar 2015 06:44

SOUTH AFRICA

Female millennials are the most confident and ambitious of any female generation
Female millennials are the most confident and ambitious of any female generation

New PwC survey dispels myths about women and work...

5 Mar 2015 09:17

UNITED STATES

89 finalists selected in INMA Awards 2015 competition
89 finalists selected in INMA Awards 2015 competition

DALLAS, US: The International News Media Association (INMA) has announced 89 finalists in the INMA Awards 2015 competition. The annual competition rewards global excellence in sales and marketing among media companies...

5 Mar 2015 07:56

UNITED STATES

Latest emerging trends in market research
Latest emerging trends in market research

WASHINGTON DC, US: Many organisations have adopted technologies into their business models to increase efficiency, become more flexible, and to transform their current business functions. Market research has followed suit...

By Caitlin Stewart, courtesy Ashlan Bonnell 26 Jan 2015 12:10

UNITED STATES

Midas Awards reveals inaugural Brand Rankings Report
Midas Awards reveals inaugural Brand Rankings Report

NEW YORK CITY, US: MasterCard, Absa, Citibank Top the List.

20 Jan 2015 11:02

UNITED STATES

How to react when making market research mistakes
How to react when making market research mistakes

WASHINGTON DC, US: In each stage of the market research process, there are common mistakes that can be made. So how should you handle them?

By Caitlin Stewart, courtesy Ashlan Bonnell 9 Jan 2015 14:20

UNITED STATES

Creative Leaders Retreat - be inspired and empowered
Creative Leaders Retreat - be inspired and empowered

TUSCON, US: One Club is again offering you a retreat, to recharge your batteries but also to be inspired and empowered...

7 Jan 2015 12:15

UNITED STATES

Five struggles of a market researcher
Five struggles of a market researcher

WASHINGTON DC, US: The process of conducting market research isn't always easy, nor is the job of a market researcher. Here are five factors you should consider when gatthering data...

By Caitlin Stewart, courtesy Ashlan Bonnell 31 Dec 2014 06:40

UNITED STATES

How to determine if there is a market for your business
How to determine if there is a market for your business

WASHINGTON, DC, US: Knowing whether or not your product is something that will sell is one of the biggest questions in marketing...

By Caitlin Stewart, via Ashlan Bonnell 21 Nov 2014 07:18

UNITED STATES

Interview: Michael O'Rourke, President, New York Festivals
Interview: Michael O'Rourke, President, New York Festivals

NEW YORK, US: New York Festivals International Advertising Awards has honoured the World's Best Advertising since 1957. Here are some insights from Michael O'Rourke,President, New York Festivals.

7 Nov 2014 10:02

UNITED STATES

How a lack of market research causes indecision
How a lack of market research causes indecision

WASHINGTON, DC, US: When markets in an industry change, either from new ideas or technological changes, successful organisations quickly begin new research projects to develop conclusions on how they should react to the change...

By Caitlin Stewart, via Ashlan Bonnell 7 Nov 2014 09:46

UNITED STATES

Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising
Global Awards 2014 shortlist: World's Best Healthcare & Wellness Advertising

NEW YORK, USA: The Global Awards competition has announced the 2014 shortlist. This year marks the 20th anniversary of the Global Awards dedication to recognising the World's Best Healthcare & Wellness Advertising.

27 Oct 2014 12:46

UNITED STATES

OMMA finalists announced
OMMA finalists announced

NEW YORK CITY, US: On 1 October MediaPost will honour great online advertising campaigns, websites and executions at the OMMA Awards Dinner & Cocktail Party in New York City.

11 Sep 2014 08:45

CANADA

How to boost conversion rates
How to boost conversion rates

TORONTO, CANADA: For years, our company focused on getting more and more traffic to our clients' websites. (Infographic)

By Lisa Hallgren 26 Aug 2014 11:29

UNITED STATES

CMO Council: Chief marketer confidence at all-time high
CMO Council: Chief marketer confidence at all-time high

SAN JOSE, US: The global marketing economy is robust and picking up pace, according to the Chief Marketing Officer (CMO) Council's eighth 'State of Marketing' report, just released...

20 Aug 2014 06:20

UNITED STATES

Your guide to Google+ B2B marketing
Your guide to Google+ B2B marketing

The Google+ platform offers a number of benefits to companies marketing their goods and services. Here's how to make the best use of it. (Infographic)

By Ivan Serrano 8 Aug 2014 06:39

UNITED STATES

International AME Awards announces 2015 call for entries
International AME Awards announces 2015 call for entries

NEW YORK CITY, US: New categories launched for 2015: Augmented Reality, Technology, Social TV, Website, and Luxury Items.

5 Aug 2014 11:41

UNITED STATES

MozCon is coming. Be there!
MozCon is coming. Be there!

SEATTLE, US: MozCon 2014, a premier marketing conference, takes place at the Washington State Convention Centre (WSCC), Seattle, 14-16 July.

By Lisa Hallgren 4 Jul 2014 11:09

UNITED STATES

Ashlan Bonnell
Four projected market research trends

WASHINGTON, DC, US: Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key.

By Ashlan Bonnell 30 May 2014 05:51

UNITED STATES

How market research serves the unique needs of industry investors
How market research serves the unique needs of industry investors

ARLINGTON, US: When it comes to market research, people automatically think of how it can serve the needs of the behemoth corporations or the hopeful start-ups...

By Lance Breastgoff 28 May 2014 10:28

UNITED STATES

Ashlan Bonnell
Top 10 FAQs to ask when purchasing market research

Market research is a large, but critical, investment for a business, and, as with any substantial purchase, you must ensure that you fully understand exactly what you're buying.

By Ashlan Bonnell 12 May 2014 11:42

UNITED STATES

Omnicom, Publicis ditch merger talks
Omnicom, Publicis ditch merger talks

NEW YORK CITY, US: French group Publicis and Omnicom of the United States have announced they have abandoned merger talks on what would have formed the world's largest advertising company.

12 May 2014 09:34

UNITED STATES

NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing
NYF: Inaugural Torch Awards Pitch Challenge 2014 Grand Winner - Team DDB Beijing

NEW YORK CITY, US: New York Festivals announced the Torch Awards Grand Winning Team at the 2014 New York Show gala held on 1 May.

8 May 2014 10:28

UNITED STATES

Baldwin for One Show
Baldwin for One Show

NEW YORK CITY, US: The One Club has announced that Alec Baldwin- funny man, actor, producer and spokesman- will be hosting the 2014 One Show.

30 Apr 2014 10:23

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