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Boost your brand through rapid response

How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance, reports the Chief Marketing Officer (CMO) Council in a survey report...

2 days ago

What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Get more with influencers by adopting these five easy tactics

Here are five of the most useful and impactful tactics that will help marketers and brands get the most out of influencer collaborations...

By Cara Shepherd 8 Aug 2017

Trump administration's first African Growth and Opportunity Act forum

This week, some 40 African finance and trade ministers, along with US government officials meet for the first time since Trump was elected, at the annual AGOA trade forum...

By Worku Gachou 8 Aug 2017

Fastjet rebrands in-flight magazine

The in-flight magazine of Fastjet, Smart Travel, has been relaunched as Places Magazine to reflect the extended market the airline covers across Africa...

4 Aug 2017

Trade and investment focus at Africa 2017

Heads of State and business leaders to gather once again in Sharm El Sheikh for ‘Africa 2017' to talk African trade and investment...

3 Aug 2017

What kind of business leaders does Africa need?

Four key skills that business leaders need that will drive growth across the African continent...

By Dr Hischam El-Agamy 2 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

In 2017 your brand cannot afford to lose credibility because of rookie marketing mistakes. Whether you're a small business or global corporate, online best practice is a non-negotiable.

By Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

By Charlie Stewart 28 Jul 2017

‘Learn from and work with Africa'

To mark Africa Day today, António Guterres, United Nations Secretary-General, said all of humanity will benefit by listening, learning and working with the people of Africa...

25 May 2017

Risks for Africa growth from Brexit and China's economic downturn

The economic deceleration in China and the United Kingdom's exit from the European Union pose risks for Africa's growth says ECA director...

5 Apr 2017

Rags, not riches, defining Africa's urban explosion

Anarchic architecture, unchecked pollution and high costs of living are the lot of African city dwellers, experts warn, as living standards fail to keep pace with rapid urban growth on the continent...

24 Mar 2017

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