Forbes Africa magazine, the continent's first-ever international business publication localised for the African executive, has reached its highest-ever circulation with an average of 21,471 copies distributed each month during the first quarter of this year.

[Michael Wood] When it comes to marketing FMCG brands on the African continent, a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions.