Multiple pieces of marketing research show that Millennials are the largest generation with the greatest combined purchasing power in history. No wonder advertisers are so obsessed with this segment of the audience and the ways to reach them.
By Jana Rooheart 19 Jul 2016
In 2016, more than 60% of global digital display advertising will be made up of programmatic ads - online display ads placed using a combination of artificial intelligence and real-time bidding.
19 Jul 2016
By Chiara Di Rago 19 Jul 2016
As Nigeria embraces a challenging economic diversification process, the United Nations Sustainable Development Goals Fund (SDG-F) is working in Kaduna to pilot an innovative approach aimed at revamping the food sector to creating new jobs for young people, increase farmers' revenues, improve productivity, enhance nutrition and reduce food loss through more sustainable production practices.
18 Jul 2016
You can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us.
By Spero Patricios 18 Jul 2016
A lot of startups are moving really slow today because the founders are not getting their hands dirty. Building a startup in Africa, especially in a country like Nigeria, is no joke and you really need to go hard or go home.
By Ayilara Olatunde 18 Jul 2016