The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
Is Africa the Dark Continent when it comes to the advertising industry? On the contrary, says Alan Edgar, Regional Creative Director, Ogilvy Africa and one of regional judges for African and Middle Eastern categories at this year's Loeries. It's alive and vibrant, but in dire need of world-class tertiary training institutions to tap into that potential.
By Staff Reporter 21 Sep 2013 14:25
Growing sophistication in African markets outside SA is creating demand for specialist consultants that bring together clients and communications agencies.
5 Aug 2013 10:08
A few days ago, prominent Nigerians and communications experts gathered at a forum in Lagos to examine and proffer solutions to challenges facing the country's image.
By Nurudeen Oyewole 22 Jan 2013 12:58
Following an increased demand from its clients, specialist ICT marketing and PR agency, DUO Marketing + Communications has announced it will be expanding its presence into Nigeria and Kenya.
30 Oct 2012 16:06
Leftfield, an independently owned full-service advertising agency based in Cape Town, South Africa, has been appointed as agency of record by FrieslandCampina WAMCO in Nigeria.
10 Jul 2012 15:28
The Public Relations Consultants Association of Nigeria (PRCAN) has urged unregistered public relations agencies to legitimise their business by joining the umbrella body for public relations consultants in Nigeria and join hands in enhancing the growth of public relations in Nigeria.
18 Jun 2012 12:18
Acceleration Media is an old hand at the digital media game. It was launched as a specialist online media company more than 12 years ago, at a point in time when everybody was talking about the potential of online media but when advertisers were not nearly as invested in the medium as they are today.
By Herman Manson: @marklives 19 Mar 2012 10:55
The School of Media & Communication Alumni Association (SMCAA) of the Pan-African University in Lagos, Nigeria has elected Funke Treasure Durodola as the new president, Bayero Agabi as vice president, Dan Oshodin as secretary and Adetoye Oremosu as public relations officer.
11 Nov 2011 09:31
The Loerie Awards has introduced a PR category to this year's awards. Public Relations Industry of Southern Africa (PRISA) spokesperson Bridget von Holdt believes the move is indicative of the importance of strategic communication in the overall communication mix and that the inclusion of PR exposes other industries to the real value of strategic communication and its vital role in brand management.
20 Apr 2011 13:11
In the media relations category of the International Association of Business Communicators (IABC) African Gold Quill Awards, PR Worx won for its Anglo American's CSI publicity activities. It received the highest publicity category score in Africa, after the first tier of judging, so the entry will be submitted to the second round of international adjudication in the US.
28 Mar 2011 09:13
The Loerie Awards launched its 2011 campaign, Tuesday 15 March 2011, entitled "Don't hate. Create", created by Draftfcb and supported by a mobisite and specially developed augmented reality apps, linking digital technology to the printed media, along with a revamp of its award categories.
15 Mar 2011 13:19
Here is a roundup of the posts published on sxswsa.co.za this weekend. We're over halfway through SxSW Interactive in Austin, Texas, but there's still plenty material in the works, so keep an eye on the blog for another few days. Also, follow @sxswsa, or the entire #sxswsa Twitter list. [view twitterfall]
By Ivo Vegter: @sxswsa 14 Mar 2011 13:15
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