Designer

Job description

Creative Systems Designer — The role in one line

You build the AI production systems that let us make ten times the static creative we make today, and then you use those systems to ship at that volume as part of the team.

What this is (and isn't)

This isn't a "make me one ad" job. The first time you build out a brand takes the longest: the prompts, the reference setups, the composition logic, the rules that keep it on-brand. Once that skeleton exists, you reuse it, inject new angles and ideas each round, and generate as many on-brand variations as a campaign needs.

So we're hiring for two things at once. You build the systems. You run them. And because you already know this space well, the rest of the creative team gets sharper by working next to you.

Who we are

Penang Media is a performance creative and growth team for DTC brands. We care about the metrics that actually move a business, and we take pride in the quality of what we ship. Our creative team already produces strong static ad and email work week in, week out. What we want next is volume. A lot more of it, without the quality dropping.

That's where you come in.

What you'll own

• Per-brand template systems. For each brand, build the prompt library, reference-image setups, composition and camera logic, negative prompts, and the brand rules that keep output consistent. This is the core of the job. It has to be documented well enough that another designer can pick it up and generate against it.
• High-volume generation. Use those systems to produce big batches of static creative. Multiple hooks, angles, and format variants per concept, ready for testing and deployment across Meta and Google.
• Working as part of the creative team. Take briefs and direction from the Creative Lead, collaborate with the other designers, and feed your techniques back into how everyone works.
• Keeping us current. AI tooling moves fast. You track what's new, test it, and fold what's worth keeping into our workflow.

How we hire

1. Portfolio review. We're looking at volume and brand consistency across a set, not one standout piece.
2. Paid trial project. A real brief. We're judging three things: the output, the system you build to produce it, and how clearly you document that system for someone else to reuse.
3. A working conversation. How you'd build a brand's template system from a brief and a few reference images, and how you'd hand it to another designer.

What we value

We deliver our best work because we take pride in it. We're direct with each other, we move quickly, and we'd rather solve the root problem once than patch the same thing every week. If that's how you like to work, you'll fit.

Who you are

You've done this for real brands. Not as a side experiment, but as a working pipeline you can point to. Your portfolio shows static ad work made this way, and it holds up across a full set, not just one hero piece.

You know the current static-ad AI stack (think Midjourney, Flux, Firefly, Photoshop's generative tools, and the template and automation platforms). More to the point, you understand why a workflow works, because the specific tools will have changed by next year and you'll need to keep up regardless.

Your design fundamentals are solid. Composition, hierarchy, type, layout. AI gives you the raw material. You're the one with the taste to tell on-brand from slop.

You think in systems. Faced with the same problem twice, your instinct is to build something reusable rather than redo it by hand.

Your written and spoken English is strong, you document clearly, and you're comfortable working async. You also know Western DTC brands and the aesthetics that work for them, because that's the market this work is for.

Nice to have

• Email design experience. We make email graphics too.
• Work in skincare, beauty, supplements, wellness, or accessories.
• A feel for performance marketing, so you know what makes a static convert and not just look good

What good looks like at 90 days

• At least one brand has a documented, reusable system producing on-brand statics at volume.
• Static output across the team has stepped up, with no drop in quality.
• Other designers can generate against your systems. The knowledge has spread, not pooled around one person.

Posted on 17 Jun 09:16, Closing date 9 Aug