Primedia Plus now available on Apple CarPlay and Android Auto

Traditional radio has long been dependent on hardware limitations, but with Primedia+ now fully powered by sophisticated software platforms, content accessibility transcends geography and hardware. The familiarity and authenticity of Primedia Broadcasting’s renowned local stations now converge with the seamless, high-fidelity digital experience that modern audiences have come to expect. Listeners can also access an expansive library of podcasts, on-demand interviews and multimedia content, broadening the horizon of engaging audio that accompanies their journeys.

“CapeTalk holds a distinctive position within our Primedia+ offering. Although our AM signal has geographical limitations, the Primedia+ app transcends those boundaries. By integrating with Apple CarPlay and Android Auto, CapeTalk is now directly accessible on the dashboard of any compatible vehicle. This innovation eliminates traditional barriers and removes the friction typically associated with digital listening by allowing users to avoid Bluetooth pairing or navigating their phones while driving. With the app installed, CapeTalk transforms into a seamless listening companion, ensuring that our trusted journalism and engaging conversations remain accessible wherever our audience’s journeys take them,” says Tessa van Staden, CapeTalk Station Manager and head of digital content.

Kelvin Storie, chief commercial officer of Primedia Broadcasting, explains, “Integration is the future of media engagement. Our move to make Primedia+ accessible via leading vehicle infotainment platforms exemplifies how we meet audiences wherever they are, providing a curated and interactive media experience that is authentic, compelling and reflective of South Africa’s dynamic landscape. Primedia+ now puts your favourite Primedia Broadcasting stations in the driving seat, empowering listeners with control and convenience on every journey. This initiative not only enhances convenience but elevates the quality of content delivery through cutting-edge technology.”

Primedia+ delivers pristine digital audio quality, offering listeners remarkable clarity and consistency throughout their journey. Its sophisticated yet intuitive interface facilitates safe, hands-free interaction, allowing drivers to effortlessly access content without distraction. Beyond live broadcasts and curated podcasts, Primedia+ invites audiences to stream their favourite CapeTalk, 947, 702 and Kfm 94.5 shows in real time, immersing themselves in the distinctive voices, insightful discussions and dynamic entertainment that define each station’s unique character. Whether seeking news updates, compelling storytelling or cultural engagement, Primedia+ transforms every drive into a meaningful and enriching experience.

Kelvin Storie adds, “This marks another significant step forward as Primedia continues its evolution into a digital-first business—placing listener convenience and accessibility at the heart of our offering, while enabling clients to achieve greater reach, more meaningful touchpoints and enhanced audience insights backed by precise data.”This milestone reinforces Primedia Broadcasting's steadfast dedication to innovation and integration as essential catalysts for growth and audience enrichment. By blending trusted content with emerging technologies, Primedia+ embodies a forward-looking vision that anticipates and adapts to changing consumer behaviours while honouring its roots in local storytelling and authentic voices.

This is just the beginning, stay tuned for further digital developments within the Primedia universe and that of Primedia+.