LunchBar is unveiling its bold new Chrome Foil Limited Edition, giving South Africans a fresh take on the iconic chocolate bar that continues to deliver much much more.
At the centre of the campaign is the return of fan favourite Bra Lucas, who introduces his latest theory yet, the Chrome Foil LunchBar Invisible-izer. Inspired by his fascination with the unknown, Lucas believes the new chrome foil packaging has been specially designed to shield Lunch Bars from alien detection.
While the theory itself may raise questions, the new limited-edition pack is designed to do exactly the opposite, stand out on shelves and spark conversation among consumers across the country.
The launch marks more than just a packaging refresh. The Chrome Foil Limited Edition transforms LunchBar into a playful cultural moment rooted in curiosity, humour and shared South African experiences, while staying true to the brand’s promise of delivering Much Much More.
“LunchBar has always connected with South Africans through humour, imagination and culturally relevant storytelling. The Chrome Foil Limited Edition allows us to reimagine the familiar in a way that feels entertaining, memorable and distinctly Mzansi”, said Ayesha Hassim, brand manager for Cadbury LunchBar.
As part of the campaign, consumers also stand a chance to win their share of R1m in prizes.
To enter, consumers need to:
- Buy any 2 Lunch Bars
- Dial *120*405060#
- Enter the last 4 digits of the barcode
- Upload their till slip
The competition forms part of the brand’s broader campaign encouraging consumers to engage with the Chrome Foil edition and immerse themselves in Bra Lucas’ latest theory.
“LunchBar continues to celebrate the spirit of turning everyday moments into something more enjoyable and entertaining. Whether it’s through the product experience, the storytelling, or the opportunity to win, we wanted consumers to feel part of something exciting and uniquely South African”, added Hassim.
Consumers will experience the Chrome Foil Edition Invisible-izer firsthand, and decide for themselves what’s real, and what might just be out there because with LunchBar, there’s always more than meets the eye.
