South Africa's largest review platform now scores businesses on the service themes customers care about most, industry by industry.
The switch, on 16 September, moved more than 4.3 million reviews, more than 3 million users and more than 106,000 businesses to the new platform.
For consumers, every industry page now shows a short AI summary of what customers in that sector experience, and which company scores best on each service theme. In car insurance, for example, a consumer can see which insurer customers rate highest for claims handling and how the rest of the industry compares. Business profiles show how quickly a company replies to complaints and how many of its negative reviews it answers.
Hellopeter’s car insurance page shows which insurer scores highest on each service theme, against the industry average. Scores as at October 2026. Image: Hellopeter.
For businesses, the new business portal shows where they're doing well, where customers are being let down and how they compare with others in their category. Profiles also carry AI-written summaries and question-and-answer content that help Google and AI assistants such as ChatGPT describe a business accurately.
"For more than 25 years, South Africans have turned to Hellopeter to share their experiences, recommend great businesses and warn others when things go wrong," said Alon Rom, CEO of Hellopeter. "Those reviews hold a clear picture of who treats customers well, but nobody could read them all. Now our AI does, and it shows consumers, industry by industry, theme by theme, where companies are getting it right and where they're letting customers down."
A business profile on Hellopeter, showing the AI review summary, scores on each service theme against the industry average, and how quickly the business replies to complaints. October 2026. Image: Hellopeter.
Hellopeter pages appear more than 500 million times a year in Google search results. About half of all reviews are written on WhatsApp.
Consumers can read reviews and write their own at hellopeter.com or by sending “Hi” to +27 21 206 6516 on WhatsApp. Businesses can start a free trial at biz.hellopeter.com.
