Financial Times Weekend now printed and delivered locally

The Financial Times Weekend (FT Weekend is being printed and distributed locally in South Africa (Image supplied)

This cuts the wait between London's presses and a Sandton breakfast table from days to hours.

Until now, South African readers wanting the Financial Times' flagship weekend edition in print had to rely on delayed imports or read it exclusively on screen.

André van Tonder, managing executive, On the Dot says it is about giving South African readers the same experience as someone reading FT Weekend in London or New York, on the same weekend, in print, with the full depth and quality that the FT is known for.

“For years, South African readers have had to wait days for imported copies or settle for a screen. That wait is now over.

“On the Dot's national distribution network makes this possible: we're delivering a world-class publication to boardroom tables, retail shelves and front doors across the country, on the weekend it's meant to be read."

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Richer in print

Global research consistently shows that readers value print for reasons screens don't replicate: a finite, curated edit of the week's most important stories, free of notifications and infinite scroll, and a tactile ritual that fits into a weekend morning rather than competing for attention against a phone.

FT executives themselves have described FT Weekend as “richer in print,” and that experience is now available to South African readers on the same weekend it's read in London, New York and Singapore.

The target market

The launch is aimed squarely at a market that has typically read FT Weekend digitally, or not at all: South African corporates, financial institutions and professional firms who want a shared, physical point of reference for senior teams and key clients.

A number of local companies already provide the FT digitally as a leadership benefit. This local print launch gives them a tangible alternative: a subscription that puts the same weekend edition on a boardroom table or a client's desk, rather than another login.

Locally printed copies will be available at select retailers, including Exclusive Books, Woolworths, Checkers and other selected stores nationwide, at R175 per issue.

For a limited period, subscribers get considerably more: R95 per edition secures the same printed Financial Times Weekend delivered to your door, plus full digital access to the Financial Times, covering the daily (Monday to Friday) edition, the digital weekend edition, and all FT magazine content, at no extra cost.