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So was it "the biggest event of the year"? The Loeries is basically all over now, bar all the analysis of the winners (and losers), congratulations, back-patting, travelling exhibition, printed annual, jealous sniping and cries of scam ads (if we don't get any of that on Bizcommunity.com, I'll fall off my chair in astonishment). So, for all the winners, go here. For the results of the new ranking system, go here. For opinion, read Herman Manson's column on the waning influence of advertising awards (plus take our poll) and read Loeries judge Jarred Cinman's views and insights on the Digital Loeries winners.But how were the awards ceremonies themselves? I wasn't able to go this year, but I was still glued to Twitter on my cellphone trying to keep up with the tweets. Judging by those tweets, there was lots of good partying and drinking (and jokes that there were no drugs left in Johannesburg for H20) but there's a strong sentiment that, both nights, the shows were over-long and mostly boring (although everyone loved Helen Zille). Still, the Loeries is an opportunity for members of the creative industry to connect with each other, and that networking is always a valuable thing. Congrats to all the winners! Simone Puterman (@SimoneBiz) Managing editor Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
The Loerie Awards 2010Official 2010 Loeries rankings While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc. Read more >>Four Loerie Grands Prix this year Four Grands Prix were handed out this past weekend at the 32nd annual The Loerie Awards, held for the second time at Good Hope Centre in Cape Town: King James once again in TV & Cinema Commercials for Allan Gray's 'Legend'; the VWV Group in Experiential: Live Events for the 2010 FIFA World Cup closing ceremony; Boogerman+ Partners Architects in Architecture & Interior Design for Soccer City aka FNB Stadium aka National Stadium; and Grid Worldwide Branding and Tonic Design in Design Mixed-Media Campaign for the Comair/British Airways SLOW Lounge. Read more >>The waning influence of ad award shows [Herman Manson: @marklives] The statues are stacked in neat rows along office walls. It's come to define our industry. Kids are told they need to win 'em to impress the creative director and secure that job. Creative directors are told they needs to win 'em to impress the MD and prove their relevance in a competitive industry. MDs care because they are told the talent cares, and with a bit of spin and a celebratory lunch, the client might be induced to care, too. [poll] Read more >>MarketingKeep on track for CPA complianceThe Association for Communication and Advertising (ACA) has issued a statement advising advertising and communications agencies not to delay their preparations for ensuring compliance with the new regulations under the Consumer Protection Act (CPA), despite the deferral by the DTI of the general implementation date to 1 April 2011. Read more >>It's not law, it's business [Rachelle Bricout] Law firm marketing has, over the past decade, become extremely competitive and it is no longer simply enough to look at a law firm as only a law firm but rather to acknowledge it is a business that needs to offer a value-added service to its clients. Read more >>Shrewd marketing or brand mugging? [Chris Moerdyk: @chrismoerdyk] Has the Mugg & Bean brand been mugged or is there something I am missing in this makeover? It's been my favourite place for years now but recently I have had that feeling much like visiting your old home and finding it empty, featureless and completely devoid of that good old family atmosphere you knew and loved for so many generations. Read more >>Tourism Month: 'lesser known' provinces cry foul over marketing budgets [Issa Sikiti da Silva] South Africa's 'lesser known' provinces are facing the tough challenge of marketing themselves efficiently as attractive tourist destinations because of inadequate marketing budgets, while the well-funded big three - Gauteng, Kwazulu-Natal and Western Cape - are basking in financial and touristic glory. This emerged at the media expedition undertaken over the long weekend in Limpopo for the commemoration of the 2010 World Tourism Day celebrations. Read more >>Advertising industry sees new green bloodTop agencies MediaCom South Africa and TBWA\South Africa have appointed Ian Manning and Derek Bouwer as CEOs respectively, and Gavin Heron, ex TBWA\Hunt\Lascaris\Johannesburg group MD, has started a green venture. Read more >>Pity we can't have comparative advertising [Bonnie Ramaila] It's a pity our advertising authority does not allow comparative advertising. I'm telling you, if this were a free advertising society, there would be murder on the dance floor. Not only would the big FMCG and corporate giants be competing and bragging, but also the little ones, too. Read more >>Heita! Telkom Mobile gets a nameLive Brand SA, support class of 2010CinemaSouth African design wins international competitionSocial media firm Cerebra buys Emerging Media[Herman Manson: @marklives] Social media firm Cerebra has purchased the technology-focused media relations firm Emerging Media Communications for an undisclosed amount, the companies announced today, Thursday, 30 September 2010. The combined entity will trade under the Cerebra brand, with Emerging Media forming a PR department called Cerebra PR. Read more >>Education and TrainingHow to write compellingly for social media [Tiffany Markman] The research shows us that, on the web, you have 15 seconds to give your reader the info he's looking for. That's about 30 words. And then, he's off. Gone. So, my purpose for the next while is to disabuse you of the notion that social media writing is just writing. Read more >>Women unpack toolkit in new magazineBloggers under spotlight at AMLC 2010Powerful journalism is easy peasy (and here's how to do it) [Gill Moodie: @grubstreetSA] There something very interesting going on in the Eastern Cape: it won't win awards but it's a totally new kind of journalism for South Africa that has the potential to really make a difference for ordinary people and improve the running of our cities and towns. It also takes the wind out of the sails of those parts of the ANC and SACP that wish to curtail media freedom and acts as a bridge builder between the media and the authorities. Read more >>Entries open for SAB Environmentalist Awards 2010Entries are now open for the 2010 SAB Environmental Journalists of the Year Awards for work produced between 1 October 2009 and 30 September 2010. Entries close on 11 October at 4pm and the awards take place in Johannesburg on 17 November. Read more >>Saving the media: using mobile to think out the box [Eddie Groenewald] Traditional media needs to evolve. Corporates have used mobile marketing in many ways to bypass traditional media's role. While direct marketing has been around for many years, mobile technology has made it far more sophisticated and effective. Read more >>IFRA Expo 2010 opens in HamburgHowzit, my MSNPenguin launches B2B websiteKezi Communications bags SA TourismBursary honours PR legend The Lucas family, with the Soweto Festival Expo, has created an Adele Lucas bursary for a female honours student at the Faculty of Arts, Design and Architecture at the University of Johannesburg (UJ). The bursary is initiated as a permanent legacy to Adele Lucas, who died unexpectedly in June 2010. Read more >>Local music still to feature on PBS radioThe SABC's 2010 FIFA World Cup campaign to promote 100% local music on its Public Broadcasting Service (PBS) division's 15 radio stations ended on 30 September 2010, having begun on 1 May. The playlists featured 85% of South African music and 15% African music in the promotion of homegrown music. Read more >>Funded intern programme offeredA funded six-month intern programme has been announced as a CSI initiative by the Services SETA in partnership with Key Recruitment Group. It allows graduates the opportunity to gain valuable practical experience within a professional business environment, while offering the employer a R2500 monthly contribution towards salary and adding towards the skills development portion of the BBBEE Scorecard. There is no placement fee payable if employers choose to retain the intern on completion of the contract and no recruitment cost. The programme begins 1 November 2010. Contact Lindsay Gibson, at lindsay@gradzone.co.za for more information.First AMPS out since move to DS-CAPIMedia inflation watch highlights pressure pointsInflation Watch, a service of IBIS Media Data, has released its figures for the first six months of 2010 for advertising agencies and media owners. The figures yield a multitude of individual trends and pressure points, with highlights for the six months against the same period in 2009. Read more >>SponsorshipThe good life for local rugby[AdForum Worldwide Summit] A collection of pitch consultants [Darren Woolley] The AdForum CEO Summit kicked off last night, Sunday, 3 October 2010, with 26 pitch consultants from all around the world gathering for a cocktail party at the Cooper Square Hotel in New York City. In the room were consultants from Egypt, South Africa, Australia, Hong Kong, Spain, Denmark, France, Spain, UK and, of course, the USA. Read more >>
MarketingZ-CARD offers Gautrain a smart solution for a smart card - PocketMedia Solutions The Gautrain and PocketMedia Solutions have a lot in common. Not only do they both present a super-efficient solution for their clients and consumers, but both offer a product that is uncomplicated and extremely useful. Read more >>AdvertisingSpring is in full bloom at Howard Music - Howard Music Spring has arrived, and Howard Music has been kept very busy with an original composition on two TVC's, lots of final mix for Ministry Of Illusion and musical direction for an upcoming event for Blue Moon... Read more >>Hard work = awards, success, parties, love and happiness - Wicked Pixels (Pty) Ltd Wicked Pixels has been hard at work implementing their integrated approach to film, animation and design. In less than a year, Wicked now ranks 4th amongst all SA production companies, with a total of 17 nominations at the 2010 Loerie Awards. Read more >>Scharrer Advertising on the move - Scharrer AdvertisingScharrer Advertising is moving its offices from Bryanston to brand new premises in Parkmore, Sandton, on 29 September. All phones and networks should be up and running, so clients and suppliers should find them operating at full capacity. Read more >>Fishing for change: Lowe Bull CT creates powerful print ad for SA Sustainable Seafood Initiative - Lowe Bull Lowe Bull Cape Town has partnered with the South African Sustainable Seafood Initiative (SASSI) to create a hard-hitting print ad campaign that challenges harmful fishing practices. Read more >>BrandingYour social life is sorted on a Blackberry smartphone from Cell C - Tag 8 Media Looking for new places to engage with socialites, Cell C saw the opportunity to connect with their social networkers on Seattle coffee cups nationwide. Read more >>60 is racing ahead with new wine account win - 60 layers of cake The 60 layers of cake team has announced their latest account win - Zandvliet Estate. Read more >>60 cuts through the mundane for Knife Restaurants - 60 layers of cake 60 layers of cake in Cape Town presents the corporate identity for Knife, the new sister restaurant to Long Street hotspot, Fork. Read more >>Another world class event from The Red Quarter - The Red Quarter The top students from the country's FET colleges where hosted by the Department of Communication and Telkom at a three day residential expo in Midrand. TRQ was commissioned to provide an end to end event solution. Read more >>High Pitch Media tackles the IT Industry - High Pitch MediaTrend-setting brand communications company, High Pitch Media, has been appointed by Quarphix Corporation to handle its brand communication requirements. Quarphix Corporation is an IT Solutions, System Development, Integration and Business Consulting company with 30 years leveraged experience. Read more >>November 1 is unashamedly ethical - November 1 In their commitment to "good values, ethics and clean living", November 1 have become a signatory to the Unashamedly Ethical cause - that of promoting ethics in business and other communities around the world. Read more >>Marketing in a 'shifting' world - Brands & Branding Marketers in the 1980s and the 1990s had it easy; the decades beyond 2010 are going to be the most challenging the profession has faced. This is the opinion of Paul Bannister, the co-facilitator with Sizakela Marutulle of the two-day Brands & Branding for Good conference. Read more >>DesignThe Graphic Ballroom puts on the Ritz - The Graphic Ballroom Maritsa Odendaal has been appointed as The Graphic Ballroom's new Head of Design. Maritsa, or Ritz as she is affectionately known to her colleagues, joined the agency in 2006 and has since helmed some of its biggest projects. A graduate of the Cape Peninsula University of Technology, she has been in the design trade for just over a decade. Read more >>DigitalPuma scores with its World Cup viral campaign - Gloo Digital Design Despite a limited advertising budget, Puma outsmarted FIFA with a successful viral marketing campaign for its love=football concept. Read more >>Stuttafords online gets the iGroup treatment - iGroupiGroup recently accepted the challenge of relaunching the online identity of Stuttafords department store. Read more >>Transactive platform, with global expansion key to success - SkillPod MediaSince launching in March 2004, SkillPod Media HAS successfully deployed casual games portals across the globe, including but not limited to the following countries: South Africa, USA, UK, Ireland, India, Netherlands, Luxembourg, Poland, Ukraine and Turkey. Read more >>Castletown Corporation and SkillPod Media tie up UGC deal - SkillPod MediaCastletown Corporation (UK) and SkillPod Media (SA) have agreed a deal to create a major drive into User Generated Content of casual games yielding increased traffic and income from existing asset bases. Read more >>South African Tourism appoints Gloo as lead digital partner - Gloo Digital Design Gloo Digital Design will work alongside Ireland Davenport as digital marketing partners on the South African Tourism above-the-line account. Read more >>apurimac media appoints new Johannesburg director - ApurimacLeading South African digital media and marketing company apurimac media, recently appointed Alex Spagnoletti as director of their Johannesburg office. Read more >>African Alliance launches their website - VirtuosaWhen the African Alliance team decided that they needed to update their online presence, they entrusted Virtuosa with the task to design a site fitting of their business with current online trends in mind. Read more >>Direct MarketingOn the Dot distributes Shoppers Friend - On the DotOn the Dot is distributing the newly launched Shopper's Friend to households in Gauteng every week. Read more >>Education and TrainingThe silent salesman - why branding and market research is not enough - Writers Write [Anton Behr] Written electronic communication is the precursor to doing business. Marketing, PR and sales staff spend more time writing than speaking. Yet writing skills continue to deteriorate. Read more >>Engage your employees to drive business strategy - Knowledge ResourcesPractical tools to enable you to secure that commitment, passion and engagement behind your company's operational plan and growth strategy Read more >>Vega comes to Pretoria - Vega SchoolCome celebrate the launch of a new campus that will offer specialist degrees and qualifications in visual communication, design, creative writing, multi-media, photography, strategic brand and business management. Read more >>Eventing3D Deco is making a commitment to be part of the solution - 3D Deco 3D Deco is going Green, which will reduce their costs and lead to savings that they will pass onto their clients. They are incorporating natural materials and creating living designs. Their living walls are portable for use in events and can be installed in your garden, home or office space. Read more >>T Show supplier partnership alive and well - Oasys InnovationsThe T Show, which was hosted in Tshwane, attracted a wide range of exhibitors ranging from furniture to technology and live stock. This was the first year that the show was hosted under its new brand and is a new platform on which to build future success. Read more >>Women who LIVEOUTLOUD - LIVEOUTLOUD LIVEOUTLOUD Events recently partnered with the Radisson Blu in presenting the Radisson Blu Hotel Sandton's Women's Breakfast during Women's Month. Guests were welcomed to tasty smoothies and decadent Lindt chocolate along with the highly entertaining lady of the skies, Cathy Specific. Read more >>First ever Nightlife and Bar Expo launches successfully - Oasys Innovations Recently launched at Emperor's Palace, the first ever Nightlife and Bar Expo was aimed at bringing the 'nightlife' to the night owls of Johannesburg. Oasys Innovations was the preferred supplier to the expo, which took place from 27 - 29 August. Read more >>Attica, just as stylish as the new Ferrari 458 Italia - Attica The new Ferrari 458 Italia was launched in Cape Town on 31 August 2010. The event was hosted at the Execujet hanger at the airport which added to its exclusivity. Attica made sure that the guests were comfortable and that there was enough lounge sections and style elements to add to the glamorous and spectacular night. Read more >>Investment opportunities at India Show - Oasys Innovations The India Show, built by Oasys Innovations, recently took place at the MTN Expo Centre in Johannesburg, strengthening trade between South Africa and India. Read more >>Cape Town loves looking good and feeling great - Biz Events The Look & Feel Good Expo debuted in the Mother City over the weekend of 10 to 12 September 2010 and drew 13 000 visitors. Read more >>Soweto Sewing Company benefits from exhibition industry generosity - Scan Display The Soweto Sewing Company recently benefited from the generosity of the South African exhibition industry. Three exhibition organisers gave the Soweto Sewing Company free exhibition space, and Scan Display provided them with a branded pop-up stand and counter. Read more >>The future of exhibitions: fabric graphics and green power - Scan Display At the recent Markex Jhb exhibition, Scan Display implemented new technology in the form of fabric graphics (called tension fabric systems) and green power. Read more >>369 designs turns five in 2010 - 369 Designs369 designs celebrate the upcoming fifth anniversary of the business' establishment and looks back over what they have achieved thus far. Read more >>The Wedding Expo ups its game and the numbers once more - The Wedding Expo Unprecedented queues at the Coca-Cola dome in Northgate for The Wedding Expo during the weekend of 4 and 5 September resulted in increased visitor numbers for the bridal show. Read more >>369 Design September 2010 update - 369 Designs369 designs has been busy over the past couple of months, working on a variety of projects for a range of clients. Read more on their latest projects. Read more >>Vaal HOMEMAKERS Expo turned dreams into reality - HOMEMAKERS The 5th Annual HOMEMAKERS Expo, held from 17-19 September 2010 at Emerald Resort & Casino, saw almost 8000 visitors experiencing 172 stands on over 3 000m². As the only home improvement show of this scale in the Vaal Triangle visitors were delighted by the variety of market-leading interior and exterior home improvement companies. Read more >>MagazinesLIVEOUTLOUD Porsche Club Parade 2010 - a roaring success - LIVEOUTLOUD This year's LIVEOUTLOUD Porsche Club Parade took place at the Tarlton raceway, Kyalami raceway and Vodaworld, while Centurion Hotel hosted and dined the club members from around the country who attended the prestigious event. Read more >>LIVEOUTLOUD CEO Mike Eilertsen: A success at the Custom Publishing Conference 2010 - LIVEOUTLOUD This years Custom Publishing Conference held on the 7th and 8th of September was attended by over 60 delegates from various forms of media. Mike Eilertsen CEO of LIVEOUTLOUD was asked to speak. Read more >>Why simply get away when you can TRAVELOUTLOUD - LIVEOUTLOUD LIVEOUTLOUD is proud to announce an new collaboration with Bumz in Beds and Amani African Tours, called TRAVELOUTLOUD. Read more >>MobileNumber verification critical in mobile marketing campaigns - Multimedia SolutionsMultimedia Solutions service of checking active mobile phone numbers before sending out a campaign not only provides companies with a cost saving benefit, but also enables companies to update their customer contact information. Read more >>Online MediaStriata and StrategyCore partner to bring eBilling to Japan - Striata SAStriata has partnered with StrategyCore, a Japan based consulting firm that is focused on business development in the Japanese, Chinese and Australian markets. The partnership agreement was signed in August 2010 and adds to Striata's growing network of partners in Asia. Read more >>Fin24.com tops 600,000 unique browsers - Fin24.com Fin24.com, recently recorded over 600,000 unique browsers, the highest figure in the website's history and more than double that of its closest competitors. Read more >>Best ever broadband conference here next month - MyBroadband The 2010 MyBroadband Conference will take place on 20 October at Vodaworld in Midrand and it has attracted a variety of speakers in the local broadband arena. Read more >>Graffiti takes the Hippo on the road with new branded minicabs - Graffiti Hippo.co.za has hit the roads of Cape Town and Durban in three bright green, branded minicabs in search of the country's best insurance quotes. Read more >>Penguin Books SA launches new website - Penguin Books for PromotionsPenguin Books SA is proud to announce the launch of their new website - the first dedicated business-to-business website, home to the most recognised brands in publishing. Read more >>PromotionsMo-Tseleng launches SA's 12th language with TUKS University - Mo-Tseleng The TUKS University Spring Day razzle provided the perfect opportunity for Mo-Tseleng and SAB to introduce South Africa's 12th language - "party". Read more >>Public RelationsKezi wins global SAT PR account - Kezi CommunicationsFrom 1 October, Kezi Communications takes on board South African Tourism's (SAT) global public relations, including managing 14 international public relations agencies. Read more >>ResearchRecruiting SA's top graduates and professional talent requires a multi-tiered approach - CRFA survey released recently by social recruitment software company Jobvite in the US revealed that a large majority of companies are moving away from traditional job advertising and toward social media as their primary recruiting tool. CRF investigates. Read more >>TVStimulii returns from the Rose d'Or global television festival - StimuliiSamantha Moon, director and co-founder of Stimulii, recently returned from a tour at the Rose d'Or global television festival in Lucerne, Switzerland, where she was a final Juror for the Rose D'or Awards in the categories Drama, Mini-Series and Telenovela. Read more >>
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![]() More Starcom flexes its couture muscle at Continental fashion show ![]() More Don't chicken out of the Loeries ![]() More TCM celebrates ten years of great cinema in Hollywood glitz and glam ![]() More Cape Town's "Rhino Patrol" hits the streets ![]() More
The world's favourite sports car [Henrie Geyser: motoring editor] It's easy to understand why the Mazda MX-5 recently celebrated its 21st birthday party as the all-time biggest selling two-seater sports car - because it's a no-frills honest driver's car that never fails to score 10 out of 10 in the fun department. Read more >>More Motoring news...
ATR and Comair open flight training centre Turboprop manufacturer ATR recently announced the opening of its first training centre in Africa in partnership with Comair. The centre will be in Johannesburg and will be operational in April, 2011. Read more >>More Travel news...
The Beach Boys in SA! Iconic 1960s' surf-sound band The Beach Boys will be touring South Africa later this year, playing at ICC Durban on 4 December, GrandWest Casino, Cape Town on 6 and 7 December, and Sun City Superbowl on 10 and 11 December, 2010. Read more >>"And the devil hates fat kids" - Apollo Artist Agency launch [Ruth Cooper] Muso power players Brendan Sterley and the Fourie brothers: Dawid, Henk and Janneman have combined forces to bring you the Apollo Artists Agency. If their launch was anything to go by at Mercury last Thursday, it seems like these guys are onto a good thing. Read more >>More BizLounge news...
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The following companies have opened press offices on Bizcommunity.com!Havas Sports & Entertainment is Havas Media's global sports and entertainment communication network and operates globally through 20 offices across four continents. Click here to visit Havas' press office. Shopper's Friend believes very strongly in ongoing market research. We are constantly seeking to improve and refine our product to meet the changing needs of shoppers in Gauteng. Click here to visit Shopper's friend's press office. Talooma is a digital marketing agency with a sound track record of more than a decade Click here to visit Talooma's press office. ![]() The Red Quarter is a results-driven agency that utilises the diverse insight of its experienced strategic team to deliver powerful branding, marketing or advertising campaigns. Click here to visit The Red Quarter's press office. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||