New international research reports out
Paris based RECMA, reportedly the only research company that publishes evaluations on the worldwide media agency industry, released four new reports yesterday, Wednesday, 29 September 2010.
- Digital/Diversified Services resources 2009/2010 - media agency network resources in terms of digital & DS in 35 countries; rankings by group and by networks
- Network Diagnostics - 320 media agencies assessed based on a new classification. Ranking of the networks according to the multi-criteria consolidated evaluation produced in 20 countries (30 by the end of 2010)
- Evaluation of advertisers' media agency portfolio (Network Diagnostics report - part B) Based on the country consolidated evaluations, it established the evaluation of media agency portfolio for 50 major advertisers
- Global Billings 2009 - Version 2 - How did the company rebalance the weight of the media agency activity between the countries - No effect on the rankings and key findings published last July - available to trade press.
In addition to these online publications, 20 domestic reports and their consolidated evaluation have been fully updated and harmonized. Subscribers will be able to access all the updated tables by criteria within the next few days and non-subscribers will find extracts on website www.recma.com.
