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Official 2010 Loeries rankings
While there can be many ways of analysing any competition, this year the Loeries has introduced official winners rankings which aim to be a transparent mechanism for reporting the outcome of the awards. With the release of the printed Loeries annual, additional rankings will be published, including top 10 tables for all the individual credits, eg ECD, illustrator, writer and director, as well as post production/VFX, etc.
How rankings are calculated
- Points are given for each award, with the points based on the probability of winning each award.
- 300 points for Grand Prix; 110 points for Gold; 40 points for Silver; 15 points for Bronze; 90 points for Craft Gold; 30 points for Craft Certificate.
- Single entries that are combined into one campaign award during judging receive 1.5 times the points. For example, if three print posters are combined and awarded a Campaign Gold, then the award will be worth 1.5 x 110 = 165 points.
- The following categories are all awarded 1.5 times the points: Mixed-media campaigns; Integrated Campaigns; Design Identity Programmes; Experiential Internal Marketing and CRM Programmes; and Experiential Live Events.
- Where more than one company or individual has been credited, the points are divided equally between the parties. For example, if two companies share the "Agency" credit on a digital website, then each company receives half the points; or if three people share the "Writer" credit, then each person will receive a third of the points.
- A company cannot receive points as both an agency and as a production company.
- Production companies will receive points from International Craft entries; however, agencies will not receive any points.
1. Overall ranking by agency
| Rank | Agency |
|---|---|
| 1 | King James |
| 2 | Net#work BBDO Johannesburg |
| 3 | Draftfcb Johannesburg |
| 4 | Ogilvy Cape Town |
| 5 | Ogilvy Johannesburg |
| 6 | Joe Public |
| 7 | Grid Worldwide Branding |
| 8 | TBWA\Hunt\Lascaris Johannesburg |
| 9 | The Jupiter Drawing Room (South Africa) - Cape Town |
| 10 | FOXP2 |
2. Overall ranking by brand
| Rank | Brand |
|---|---|
| 1 | Allan Gray |
| 2 | Comair/British Airways |
| 3 | Volkswagen |
| 4 | Vodacom |
| 5 | Brandhouse |
| 6 | Virgin Atlantic Airways |
| 7 | NIKE |
| 8 | National Stadium - Soccer City |
| 8 | World Cup Local Organising Committee |
| 10 | The Patisserie |
3. Ranking by digital production company
| Rank | Digital agency |
|---|---|
| 1 | Gloo Digital Design |
| 2 | HelloComputer |
| 3 | Aqua Online |
| 3 | Mnemonic |
| 5 | Ogilvy Interactive |
| 6 | Pixel Project |
| 7 | Assemble |
| 8 | Formula-D Interactive |
| 8 | Wireframe Studio |
| 10 | Interactive Africa |
Note: the above table is calculated using the 'digital production company' credit on all entries. A company cannot receive points as both an agency and as a production company.
4. Ranking by film production company
| Rank | Film production company |
|---|---|
| 1 | Velocity Films |
| 2 | Egg Films |
| 3 | Bouffant |
| 4 | Media 2 Point Zero |
| 5 | humanoid@eggfilms |
| 6 | Plank Film Production |
| 7 | Frieze Films |
| 8 | Silver Bullet |
| 9 | The Bomb |
| 10 | Studio Zoo |
Note: the above table is calculated using the 'film production company' credit on all entries.
5. Ranking by category - advertising
| Rank | Advertising agency |
|---|---|
| 1 | King James |
| 2 | Draftfcb Johannesburg |
| 3 | Net#work BBDO |
| 4 | TBWA\Hunt\Lascaris Johannesburg |
| 5 | Ogilvy Johannesburg |
| 6 | FOXP2 |
| 7 | Ogilvy Cape Town |
| 8 | McCann Erickson |
| 9 | Lowe Bull Johannesburg |
| 10 | Lowe Bull Cape Town |
6. Ranking by category - communication design
| Rank | Communication design agency |
|---|---|
| 1 | Grid Worldwide Branding |
| 2 | Boogertman+ Partners Architects |
| 3 | Tonic Design |
| 4 | Joe Public |
| 5 | Switch |
| 6 | The Jupiter Drawing Room (South Africa) - Cape Town |
| 7 | Disturbance |
| 8 | Coley Porter Bell South Africa |
| 9 | Hello World |
| 10 | Cross Colours |
7. Ranking by category - experiential
| Rank | Experiential agency |
|---|---|
| 1 | Ogilvy Cape Town |
| 2 | VWV Group |
| 3 | Joe Public |
| 4 | Ogilvy Johannesburg |
| 4 | The Jupiter Drawing Room (South Africa) - Cape Town |
| 6 | Trigger |
| 7 | Hello World |
| 8 | Digital Fabric |
| 9 | The Jupiter Drawing Room (South Africa) - Johannesburg |
| 10 | FOXP2 |
8. Overall ranking by agency size - small, medium & large
| Rank | Large agency (100 employees and above) | Medium agency (40 - 99) | Small agency (1-39) |
|---|---|---|---|
| 1 | King James | Net#work BBDO Johannesburg | Grid Worldwide Branding |
| 2 | Draftfcb Johannesburg | Joe Public | FOXP2 |
| 3 | Ogilvy Cape Town | McCann Erickson | Tonic Design |
| 4 | Ogilvy Johannesburg | VWV Group | Trigger |
| 5 | TBWA\Hunt\Lascaris Johannesburg | Lowe Bull (Cape) | DDB Cape Town |
9. Ranking by countries outside South Africa
| Rank | Agency | Country |
|---|---|---|
| 1 | Y&R Dubai | United Arab Emirates |
| 2 | DDB Mozambique | Mozambique |
| 3 | MEMAC Ogilvy & Mather | United Arab Emirates |
10. Creative Circle members - agency groups
| Rank | Creative Circle agency members: group |
|---|---|
| 1 | Ogilvy (Jhb/CT/Dbn/Interactive/ Coley Porter) |
| 2 | King James (CT/RSVP/Atmosphere/ Mnemonic/Hammer) |
| 3 | Net#work BBDO (Jhb/CT/Gloo Design) |
| 4 | The Jupiter Drawing Room (South Africa) & Partners (Jhb/CT/ Black River F.C./MetropolitianRepublic) |
| 5 | Draftfcb (Jhb/CT/Dbn/Multimedia/MESH) |
| 6 | Joe Public |
| 7 | TBWA\Hunt\Lascaris(Jhb/CT) |
| 8 | Lowe Bull(Jhb/CT) |
| 9 | FoxP2 |
| 10 | McCann Ericksin |
| 11 | DDB SA (Jhb/CT) |
| 12 | Hello World |
| 13 | Y&R SA (Jhb/CT) |
| 14 | JWT (Jhb/CT) |
| 15 | Cross Colours |
| 15 | Singh&Sons |
| 17 | Grey SA |
| 18 | Ireland/Davenport |
| 19 | Euro RSCG |
| 20 | Volcano Advertising |
Note: all Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.
11. Creative Circle members - individual agencies
| Rank | Creative Circle agency members: individual |
|---|---|
| 1 | King James |
| 2 | Net#Work BBDO Johannesburg |
| 3 | Draftfcb Johannesburg |
| 4 | Ogilvy Cape Town |
| 5 | Ogilvy Johannesburg |
| 6 | Joe Public |
| 7 | TBWA\Hunt\Lascaris Johannesburg |
| 8 | The Jupiter Drawing Room (South Africa) - Cape Town |
| 9 | FOXP2 |
| 10 | McCann Erickson |
| 11 | Lowe Bull Johannesburg |
| 12 | Lowe Bull Cape Town |
| 13 | Hello World |
| 14 | DDB Cape Town |
| 15 | The Jupiter Drawing Room (South Africa) - Johannesburg |
| 15 | MetropolitanRepublic |
| 17 | Black River F.C. |
| 18 | DDB Johannesburg |
| 19 | Y&R South Africa |
| 20 | King James RSVP |
| 21 | Cross Colours |
| 21 | singh&sons |
| 23 | Ogilvy Durban |
| 24 | Grey South Africa |
| 25 | Draftfcb Cape Town |
| 25 | Net#work BBDO Cape Town |
| 27 | JWT Johannesburg |
| 28 | Draftfcb Durban |
| 28 | Ireland/Davenport |
| 28 | TBWA\Hunt\Lascaris Cape Town |
| 31 | Euro RSCG |
| 31 | JWT Cape Town |
| 33 | Volcano Advertising |
Note: all Creative Circle members are listed in this table.
For more:
- Bizcommunity special section: The Loerie Awards
- Bizcommunity search: Loerie
- Bizcommunity: Twitterfall
- Loeries site: www.theloerieawards.co.za
- Loeries Twitter: @loeries2010
- Loeries Twitter Search: Loerie OR Loeries OR Loeries2010
- Creative Week: www.creativeweekct.co.za
- Google News Search: Loerie
- Facebook: The Loerie Awards page
