Starcom flexes its couture muscle at Continental fashion show

The Starcom team flashed their couture tail feathers at this year's Continental Outdoor Flex Face Fashion Show, walking away with top honours. The event invited media agencies to creatively transform billboard vinyl into couture and showcase the essence of client brands at the same time.

As part of its commitment to greening its environment, Continental invited all major media agencies to its Flex Fashion Show who were tasked to showcase their creativity in designing clothing, handbags and accessories from flex face material and to promote key brands. As the winning agency, Starcom rated highly in inspired design, overall creativity and for capturing a solid brand positioning.