 19 Apr 2010 |
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The volcano known as... That volcano in Iceland or the Icelandic volcano - how many TV and radio news readers can actually pronounce “Eyjafjallajökull”, let alone spell it? - is surely showing all of us just how interconnected and interdependent the world truly is. The air flight restrictions are impacting upon the Biz community in various ways, from hampering D&AD judging in London to attendance of the 2010 Festival of Media in Valencia, Spain, and the London Book Fair, and there are whispers that the volcanic ash cloud from the eruption over Europe could impact on the 2010 FIFA World Cup in June, too... Let us hope not!Talking about the world cup, just how are those ticket sales progressing? And just why did it take so long for FIFA to go the over-the-counter route? Last week was a very interesting one for Twitter. It launched Twitter Media and @twittermedia - “knowledge and tools to help you use Twitter to transform media, entertainment, and journalism”. It also had its first developers conference, Chirp, at which various announcements were made, including that the US Library of Congress would be archiving ALL tweets and that advertising (Promoted Tweets) has finally arrived. Don't forget to enter our A Million Miles from Normal competition, which closes 30 April 2010. Together with Penguin Books, we're giving away five copies of this debut novel from copywriter Paige Nick - make sure you've read the five exclusive excerpts up on Bizcommunity! Truth is stranger than fiction Simone Puterman (@SimoneBiz) & Rod Baker PS In this week's Ornico Ad Showcase, we feature TV ads for Old Mutual, DStv, Inecto, Pepsi and BMX X1, and radio ads for Cadiz, Sadie, MTN 2, Nando's and Nissan Navara. Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive. Top stories
Africa Centre of Excellence in Marketing launched[Issa Sikiti da Silva] In a joint initiative, Coca-Cola South Africa and Wits Business School (WBS), last night, Thursday, 15 April 2010, launched the Africa Centre of Excellence in Marketing in Parktown, Johannesburg, South Africa. The R4 million project will support the continent's marketing industry on numerous levels, including raising African marketers' skills and enhancing the continent's business sustainability. Read more >>Advertisement: 
Freshlyground scores world cup anthem[Theresa Mallinson] It's been a long road from Mowbray Kaap. But now that Freshlyground is singing the 2010 FIFA World Cup anthem (with Shakira), it could just hit the big time. And maybe local artists will stop complaining about their lack of opportunities during the world cup. Read more >>Over 130 000 world cup tickets sold PRETORIA: More than 130 000 tickets for the 2010 FIFA World Cup have been sold in less than two days as soccer fans rushed to the counters and used the fifth and last ticketing phase. Read more >>Just how much is a FIFA World Cup slot worth? [Dr Nikolaus Eberl] As the qualified teams are preparing for the ultimate battle of world football, many analysts are wondering just how much the highly coveted slot at the FIFA World Cup is worth in economic terms. Fortunately, recent events helped shed light on this issue, when Thierry Henry's handball helped France beat Ireland to reach the world cup finals. Read more >>'Where' will FIFA World Cup take place in June? [Robyn Curnow] For most football fans, the 2010 FIFA World Cup will take place in FIFA-land and not South Africa. Twenty six BILLION people will watch the world cup on their televisions over the month-long tournament, says FIFA. So how does the South African tourism industry impress those billions of people, as well as the estimated hundreds of thousands planning to travel here over the winter? [video] Read more >>ICASA moves on mobile TV licencesInterested broadcasters have been given three weeks by the Independent Communications Authority of South Africa (ICASA) to apply for licences to provide digital mobile television services to SA consumers. However, the move is unlikely to come in time for broadcasters to provide digital mobile coverage of the 2010 FIFA World Cup on a commercial basis. Read more >>SA's biggest marketing challenge: post-2010 [Chris Moerdyk] When the final whistle blows at the final of the 2010 FIFA World Cup match, South Africa will face a marketing challenge bigger than anything in its history. However successful the actual event is, the country will have to embark on a substantial marketing campaign to ensure that all those billions of viewers don't forget where the world cup was held and to keep enticing prospective investors and tourists. Read more >>Welcome booklet prepares SA for visitorsThe Tourism Enterprise Partnership (TEP) has developed ‘Welcome 2010' in collaboration with South African Tourism and with endorsement from FIFA. The booklet provides practical information about the visiting teams, their soccer history, everyday phrases in foreign languages and,most importantly, celebrates what's great about South Africa. Read more >>FNB reliant on FIFA's ticketing systemIn response to the 2010 FIFA World Cup ticketing fiasco that has been happening since this morning, Thursday, 15 April 2010, First National Bank (FNB) has released a statement explaining that it is reliant upon FIFA's Central Ticketing System. Read more >>Over-the-counter World Cup ticket sales start amid crowd chaos[Phillip de Wet] South Africans aren't interested in buying tickets for the World Cup? Tell that to the guy who rushed the doors of the Sandton ticket office shortly after it opened this morning, Thursday, 15 April 2010, got thrown back with considerable violence - and then got up to try again. [video] Read more >>Local music gets World Cup boost, OTC ticket sales open An agreement to feature more local artists at the Official Kick-off Concert for the 2010 FIFA World Cup and an announcement that the SABC will play only South African and African music on its 15 Public Broadcasting Service (PBS) division's radio stations means visitors and fans will experience SA sound more fully during the World Cup. Over the counter ticket sales opened yesterday, Thursday, 15 April 2010, so pop down to join the crowds and buy your tickets and sing along through the games. Read more >>Capetonians invited to create 2010 visitor guideIn creating ‘Your Guide to Cape Town A-Z', Cape Town Tourism and The Big Issue are calling on the people of Cape Town to participate in 'crowd sourcing' the content by sending in their suggestions across a variety of themes between now and 10 May 2010. The guide will be included in the publication's 2010 FIFA World Cup special edition, available for three weeks from 11 June. Read more >>Audio commentators required for FIFA World CupThe Swiss National Association of and for the Blind has appointed the Institute for the Advancement of Journalism (IAJ) community media department to source and co-ordinate the training of audio description soccer commentators for the World Cup. The commentary will be broadcast directly from FIFA's Media Tribune or similar facility through a FM-transmitter to fans. Read more >>African JV to supply world cup temp power, temperature control The Shanduka-Aggreko joint venture (JV) energy rental contract will see the JV provide temporary power and temperature control for broadcast and technical services for the 2010 FIFA World Cup. Read more >>Google SA scores with football competition South African children, ages 4-17, are encouraged to join the 20 countries around the world competing for the Doodle4Google competition and design a Google Doodle inspired by football and by how sport and fair play can bring people together. The deadline for all submissions is 9am on 3 May 2010. Read more >>AdvertisingIcelandic volcano reroutes FOM 2010 delegates VALENCIA, SPAIN: The Icelandic volcanic eruption and the resulting travel restrictions have also impacted upon the 2010 Festival of Media (FOM), not just D&AD judging in London. For Festival of Media delegates, it has meant finding other ways to arrive in Valencia, Spain, and a revision of the festival agenda. [video] Read more >>Advertisement:  Cannes entry deadline extended As the official local representative of Cannes Lions, Cinemark is encouraging all agencies to take advantage of the extension of the entry deadline to 23 April 2010. Entries can follow a simple online procedure through the Cannes website, with South African entry fees starting at £300 via credit card or bank transfer. For more, go to www.canneslions.com/enter/how_to_enter.cfm.Contingency plan for D&AD judging in place LONDON: The Icelandic volcanic eruption and the resulting travel restrictions have impacted upon D&AD judging, taking place this week in London, 19-22 April 2010. D&AD has instigated a two-pronged contingency plan and judging is going ahead as planned. Meanwhile, the D&AD blog reports that today's President's Lecture has been cancelled as Mike Byrne is unable to travel to the UK. Read more >>‘Guess Who' ads from DStv sure to raise a laugh The latest in the series of DStv's entertaining ‘Guess Who' campaign are ‘Wedding' and ‘Bum', both featuring the creative talents of Fresh Eye Film Productions director Bevan Cullinan alongside the team at ad agency Studio Zoo, headed up by Adi Leach and Cathy Ferrara. [video] Read more >>Diarise Apex Awards gala evening The Apex white-tie gala dinner will award the 2010 Gold , Silver and Bronze winners of the three categories, Launch, Change and Sustain on Thursday 27 May 2010 at the Vodadome in Midrand. Tickets are now available at R695 per person or R6 450 for a table of 10 seats for Association for Communication and Advertising (ACA) members and R795 per person or R7 450 for a table of 10 seats for non-members. Read more >>‘Tough' scam ad rules wide open to interpretation [Herman Manson: @marklives] Is there a discrepancy between the spirit of the new scam ad rules introduced by advertising awards shows and how the rules are applied in reality? Read more >>Jupiter among leading independent agencies Publication The World's Leading Independent Agencies 2010 once again features articles by owners and leaders of leading independent agencies in traditional markets, which, for the first time, are matched and even outnumbered by agencies from newer and emerging markets, such as South Africa's The Jupiter Drawing Room. Read more >>Trillion Dollar campaign not scam, says Cannes [Herman Manson: @marklives] Cannes has ruled that the Trillion Dollar campaign for The Zimbabwean, created by TBWA\Hunt\Lascaris, is not in breach of its rules against scam ads. Philip Thomas, Cannes Lions International Advertising Festival CEO, responded to (usually anonymous) allegations levelled from within the South African advertising industry that the work could potentially qualify as scam. Read more >>Rachel Marcus, the adventures continue: win with Bizcommunity
Nigerian creative awarded Cannes bursary LONDON: The three Cannes Creative Leaders Programme bursaries have been awarded to Akinpelu Adesola, MD and chief creative officer of The Newton Project Room in Lagos, Nigeria; Vairis Strazds, creative director of DDB in Riga, Latvia and David Smail, executive creative director, BBDO in Ho Chi Minh City, Vietnam. Read more >>“Client services says what?” Win with Bizcommunity
Rate Doritos ads, win cash Members of the public may also win their share of R20 000 in cash, merely by rating their favourite Doritos Collisions adverts submitted by South Africa's hottest young creative minds. Read more >>Seven finalists await Roger Garlick Award Seven campaigns of the 62 entries received are in the finals for the Roger Garlick Award, which will be presented at Tony Koenderman's AdReview on 21 April 2010, along with the Advertising Media Association of South Africa (AMASA) Gold winners. The Jupiter Drawing Room Cape Town took three final places and Ogilvy Johannesburg two. Read more >>Black representivity increases in ad industryThe Association for Communication and Advertising (ACA), which has been conducting annual employment surveys among its member agencies since 1998, reports in its latest survey that there has been a steady and continual growth in black representivity. Read more >>
Brand protection, legal advice firstAt a seminar on sustainable brands held in Cape Town last week, Edward Nathan Sonnenbergs (ENS) emphasised the creating, building and protecting of sustainable brands in 2010 and beyond. Read more >>CSICalling for Women of the Year nominations The closing date for nominations for the newly announced Shoprite Checkers Women of the Year Award is Friday, 30 April 2010, and people who would like to nominate candidates can visit their nearest Shoprite or Checkers store to collect entry forms. The awards will be announced at a gala evening in July at Emperors Palace in Gauteng, which will be broadcast on Monday 9 August on M-Net. Read more >>Advertisement: 
Agencies, eat your own dog food [Catherine Luckhoff] Phew, the digital, mobile and social media space is certainly hotting up recently. There have been more announcements and moves in this space than you can shake a stick at. And, while this is all very exciting and it's great to see such buoyancy after 2009's doom and gloom, as a PR and communications consultant, I am feeling a touch of unease. Read more >>Advertisement:  Will Google's advertising investment in Chrome payoff? [Craig Kolb] In September 2008, Google Chrome was released to the world as an alternative to Microsoft's market leading Internet Explorer. Americans have since been subjected to an unprecedented barrage of advertising which, fortunately or unfortunately, we seem to have escaped in Africa. Read more >>Support ‘I'm South African Neutral' campaign A new social media campaign named ‘I'm South African Neutral' calls on all South Africans to put aside their differences and join in the name of unity. Read more >>Digital Emmy awards, first for New ZealandNew Zealand won its first International Emmy in Cannes at the International Academy of Television Arts & Sciences Digital awards ceremony earlier this week. Over 200 international executives from the television, broadband and mobile industries attended the awards, sponsored by Nokia and Ooyala. Read more >>TV email advertising comes to SAThe Australian concept of TV email advertising will be launched by its South African marketing director, Krishnan Nair at Sandton Sun on Wednesday, 14 April 2010, at 9am. In production in Australia since 2006, the VMBIZ system creates a TV-style commercial encapsulated within an email and comes to South Africa as broadband increases speed and lowers prices. Read more >>iPad holds promise for print titles [Louise Marsland] It's shiny, slim and elegant, weighs no more than an A4 notebook and accords the user more status than the iPhone. It's also been credited with the fact that it will change the way we consume media forever. But you know what, the iPad doesn't fit into my handbag and I'm not sure where it will fit into my life... Read more >>Clay Shirky to keynote Tech4Africa Clay Shirky has been announced as one of the keynote speakers at the inaugural Tech4Africa Conference to be held 12-13 August 2010 at The Forum in Bryanston, Gauteng, South Africa. Shirky is considered to be a leading thinker and writer on the social and economic effects of Internet technologies. Read more >>Education and TrainingBush Radio offers six-month internship Bush Radio 89.5 Fm is looking for six volunteer recruits for its newsroom, who, though they will work full-time on shifts (6am-2pm and 10am-6pm including weekends and public holidays) over a six-month period, will not be paid. Read more >>Extended deadline for NFVF workshops The invitation to attend the NFVF's (National Film & Video Foundation) Sediba International Financing Programme for Producers, scheduled for April, received so many requests to extend the deadline by potential candidates that the foundation has rescheduled its workshops to July 2010 and the deadline to enter to 30 April 2010. Read more >>MASA to host, manage marketing designations Discussions with the Services SETA and other stakeholders, including the Services Seta Chartered Marketer Advisory Committee, have resulted in an agreement that the Chartered Marketer and Marketing Practitioner designations will be hosted and managed by the Marketing Association of South Africa - MASA with immediate effect. Read more >>Psychometric testing at AAA School of AdvertisingThe AAA School of Advertising offers psychometric testing to give people an opportunity to become more aware of their unique talents and look for ways to make those talents work for them. The next session is on Saturday, 17 April 2010, 9.30am-10.30am at the AAA campus in Randburg. Fees are R150 for scholars/students and R250 for employed candidates.
How to stand up and make a speech (without having to kill yourself afterwards) [Daniel Janks] There's no doubt that standing in front of a group of people and making a speech is most people's idea of pure hell. For many, the licking flames of Hades and the many-tipped whips of the devil are a slightly-too-warm tropical vacation compared to the fear, discomfort, anxiety and often panic that accompanies the making of a speech, or the giving of a presentation before strangers, colleagues or friends. Read more >>Advertisement:  Man's Day, it's a manly thing Carling Black Label has announced Man's Day is on Saturday 24 April 2010 - a day is when men can just be men and celebrate everything that is great about being a real South African man, such watching the sports channel or simply tossing a steak onto a bed of hot coals. Read more >>
New supplement for Elle Decoration A new relationship between Elle Decoration and Freeworld Coatings takes the form of a run-of-page supplement to Elle Decoration, entitled ‘The Room.' This will be launched together with the Fabrics Issue of Elle Decoration, which goes on shelf 22 April 2010. Read more >>
Commonwealth Broadcasting Assoc pledges togetherness, media freedom[Issa Sikiti da Silva] More than 200 delegates from 39 countries around the world are currently attending the Commonwealth Broadcasting Association (CBA) conference at the Hilton Hotel in Johannesburg, where keynote speakers emphasised the need for broadcasters to promote social justice, media freedom and the use of new media technologies. Read more >>What rhymes with dilemma? How a news blackout could happen[Kevin Bloom] Yusuf Abramjee, head of news and current affairs at Primedia and chairman of the National Press Club, has been the media's point man in terms of the reaction to the events of the past few weeks. He has revealed to The Daily Maverick what's been going on behind the scenes, and what it would take for a news boycott of Julius Malema to be put into practice. Read more >>2010 Ruth First Fellows announcedThe University of Witwatersrand has announced the 2010 Ruth First Fellowships to Christa Kuljian and Crystal Orderson for two topical and contentious issues. The Fellows will present their research at the Ruth First Lecture in August 2010 and publish/broadcast both journalism and academic papers arising out of it. Read more >>Discovery Health Journ finalists announced Having sifted through 130 entries from a cross-section of media, the judges announced yesterday, Tuesday, 13 April 2010, the finalists for the Discovery Health Journalism Excellence Awards, which will be awarded at a gala dinner on 6 May at the Park Hyatt in Rosebank. Read more >>Nominations open for 2010 Nat Nakasa AwardNominations for the 2010 Nat Nakasa Award for Media Integrity have opened for all journalists, irrespective of whether they serve a community, national newspaper, magazine or an electronic medium (including online publishers) and will close on 28 May 2010. Winners will be announced at the Nat Nakasa Awards ceremony in Johannesburg on July 24 2010. Read more >>MobileVodacom gets its game on [Duncan McLeod] Looking to take further advantage of cellular location-based services, Vodacom this morning, Monday, 19 April 2010, launched a massively multiplayer cellphone-based game, Legends of Echo, that blends elements of the real and virtual worlds. Read more >>Advertisement:  SA world first on secure SMS? According to the South African mobile services provider Grapevine Interactive, it has created a secure SMS service, which is a world first and has been granted a provisional patent. Secure SMS will work anywhere in the world that has a GSM network. Read more >>NewspapersCall for global newspaper survey participants The World Association of Newspapers and News Publishers (WAN-IFRA), the University of Central Lancashire and the Norwegian School of Management are calling on newspaper company executives worldwide to take a survey about their company¹s business strategy and ability to change with the demands of the market. Read more >>
For newsy online video, first can be best [Phillip de Wet] When The Daily Maverick last week published a 17-second video of ANC Youth League leader Julius Malema kicking BBC journalist Jonah Fisher out of a news conference, we expected slightly more than normal interest. Instead it's gotten almost 180 000 so far people viewing the clip, most of them within two days. [video] Read more >>Advertisement:  Woolworths magazine goes online The Woolworths Taste magazine has launched an interactive website to present food in an inspirational but non-intimidating way, highlighting the variety of the stores' offerings and the abundance of the South African food industry. Read more >>PrintingRevisiting the Japan printing tour online The WAN-IFRA Study Tour of Japan's five printing plants and a paper mill is now available online on the WAN-IFRA blog. The virtual tour looks at how Japanese newspaper companies are dealing with demand. Read more >>ProductionMIPTV 2010 successful meeting place of thousands Alliances ranged from traditional co-productions to content providers teaming up with social media players as cross-media business thrived in Cannes during MIPTV 2010 this week. The event attracted 11 500 delegates, including 4 000 buyers (5% up on 2009) from 107 countries. Read more >>Boutique production, events company launchedLaura Tarling of Zen Films Africa has started a boutique company Zen Events as a media production and events company, specialising in private and intimate functions from a '@ home' experience to a venue of clients' choosing. For more, go to www.zenevents.co.za.
Fleishman Hillard SA hosts African counterparts Fleishman Hillard (FH) South Africa recently hosted the MDs from its African partner offices in Joburg to discuss the building of African PR capacity in the wake of recovering business levels and the run-up to the World Cup. The meeting saw partners representing Egypt, Nigeria, Ghana, Kenya, Uganda, Tanzania, Mauritius, Zambia and Cape Town in attendance. Read more >>
Ukhozi FM ready for 2010 With the SABC being the official broadcaster of the FIFA 2010 World Cup, the programming content on Ukhozi FM will mainly focus on this to ensure information delivery and listener awareness of the tournament. As from 1 May 2010, the station will play 100% African music (85% South African and 15% will be from other African countries). Read more >>Radio lineups: reinventing to stay relevant, competitive[Issa Sikiti da Silva] As the year cruises into its second quarter, the bells are ringing at various radio stations, announcing new lineups, new shows and some restructuring. It is a clear indication that the time of reinvention has come, and the ones that remain stagnant despite repeated calls to change will be forsaken by listeners and advertisers. Read more >>YFM website now iPad-friendly Developed in Durban by digital consultancy immedia, the just launched YFM website is fully compatible with the newly launched Apple iPad and presents users with a digital ‘dashboard' that they can change at will, resulting in the real time experience how, when and where they want it. Read more >>
SAMRA Conference attracts local facilitatorsThree local conference facilitators have been appointed for the SAMRA Conference; they are Sarah Slabbert, Michael Goldman and Daniel Munslow. They will facilitate parallel and plenary sessions at the upcoming conference at the Mount Grace Country House and Spa, 2-4 June 2010.Many shades of grey in AMPS readership figures [Gill Moodie: @grubstreetZA] You might have noticed recently that some newspapers have been trumpeting their rise in readership based on the AMPS 2009 figures released by the South African Advertising Research Foundation (SAARF) at the end of last month. This is, of course, complete public relations hooey. Read more >>RetailEmphasising interactive kiosks' role in retail sector[Issa Sikiti da Silva] There are just over 1000 interactive kiosks in South Africa's retail sector, compared to between 50 000 and 100 000 in the US where they were introduced some 15-20 years ago, it was revealed last week. Therefore, a conference aimed at emphasising the vital role of interactive kiosks is due to take place in Johannesburg this year. Read more >>Labeller beware‘Regulations Governing the Labelling and Advertising of Foodstuffs', published on 1 March 2010 by the Department of Health, is designed to protect consumers against false and sometimes dangerous labelling of food products. Read more >>Managing supply chains in global contexts [Geoffrey Francis] For a company to remain competitive and minimise financial and ethical risks, its supply chain must be compliant not only with the rules and regulation of the headquartered country, but also of those countries it operates in, imports to, or exports from. Read more >>New mall opening in Nelspruit The I'Langa Mall will open on 29 April 2010 in Nelspruit with a number of national retailers debuting in Nelspruit at the mall and joining other South African favourites and some original local stores. Read more >>First seal to track wine sustainability Reportedly, the world's first sustainability seal is the result of collaboration between the Wine & Spirits Board, Integrated Production of Wine (IPW), as well as the Biodiversity & Wine Initiative (BWI) and Wines of South Africa (WOSA), the generic marketing body responsible for the worldwide launch of the concept as part of its Brand South Africa campaign. Read more >>SponsorshipNew sponsor for women's awards
Putting for charity Two major golfing events, the Sanlam Cancer Challenge and the Castle Lite SuperSport Shootout, will focus their attention on charity beneficiaries and the players can know that their efforts support excellent causes. Both events move to new courses this year and promise players an exciting experience. Read more >>TVSA documentary nominated for international awardSouth Africa is having a good year on the awards circuit. The latest nomination is an entry into the finals of the 2010 New York Festivals International Television and Film Awards for 'Saving Soweto', a documentary series on Chris Hani Baragwanath Hospital. Read more >>African football abroad goes to air A new television show on how African football players live abroad is expected to air on the continent before the World Cup in June 2010. The show is called 'Footballers Lives' and features players, mostly in Europe, focusing on their daily routines and family lives. Read more >>Johnny Clegg to present documentary series A Country Imagined, a thirteen one-hour documentary series, starting 25 April 2010 on SABC2 at 9pm, presented by Johnny Clegg, takes viewers on an unusual and rewarding journey through South Africa as it explores the landscapes that have inspired artists, writers, musicians and dancers for centuries. Read more >>Socialist media continued: Habari 2010 – Oh, the places you’ll go! [Terry Levin] This post is in answer to a tweet from @h0bbel, aka Christian Mohn, from Bergen, Norway> ... who asked: “Are there any well hidden #Habari themes somewhere, that I might have missed? Im soooo out of the loop...” Read more >>
MarketingTargeting Bottom of Pyramid consumers - Primedia Face 2 FaceAlthough above-the-line marketing may be considered effective when targeting higher LSMs, this is not necessarily the case amongst Bottom of Pyramid consumers, particularly when communicating multifaceted messages. Read more >>Creating a sensory experience... - Primedia Face 2 FaceCreating a sensory experience that engages, entertains and excites the consumer is the most important element to any experiential marketing campaign. If successful these efforts will ensure the consumer relates positively back to a brand. Read more >>‘The Consumer Protection Act Made Easy' helps marketers to comply with new requirements - SimplifiedMarketers will find a useful guide to the new Consumer Protection Act in a new book by Neville Melville, a consumer law specialist and a past Ombud for Banking Services. Read more >>How to allocate your marketing budget - Interbrand Sampson [Jeremy Sampson] When is a sample not big enough? And this is my dilemma. Having read in the UK that the Chartered Institute of Marketing had carried out a survey, by asking the question, “What proportion of your total marketing resource is spent in these areas?”, I was surprised to see the spread of the spend. Read more >>2010 FIFA World CupTwenty Ten launches commissioning system for African journalists - Africa Media Online With workshops and training for 128 experienced African journalists behind them, Twenty Ten project organisers have moved on to commissioning these journalists from 34 countries to create photo, text, radio and multimedia features that add depth and breadth to the work already being produced about Africa in advance of the World Cup. Read more >>AdvertisingSenior creative team join the Foxp2 laboratory - FoxP2 Gavin Williams and Michael “Gypsy” Lees-Rolfe have joined advertising agency FoxP2 as a senior creative team. Together they have over twenty years' advertising experience, five years' gymnastic experience and two years' acting in movies about Benoni experience. Read more >>Toyota once again leads the way with Pendoring sponsorship - Pendoring Toyota will once again be supporting the Pendoring Awards and helping to promote Afrikaans advertising by leading the way among the gold sponsors for the third successive year. Read more >>ABF wraps up AGM with Arthur Goldstruck and an exceptional start for 2010 - Advertising Benevolent FundThe advertising and media industry recently celebrated the achievements of the ABF vital support fund at its Annual General Meeting. The ABF treated attendees to a cocktail party and a presentation by South African author and media commentator, Arthur Goldstuck, at Parker's Comedy and Jive in Monte Casino. Read more >>Scharrer signs new contract with African Sun - Scharrer Advertising Scharrer Advertising won the African Sun hotel and resorts business in a competitive pitch two years ago, and have recently been signed up again on a new contract. The fastest growing leisure group in Africa, the Zimbabwean company manages or owns some 22 hotels and resorts across the continent with more in the pipeline. Read more >>Saatchi & Saatchi CT's WWF Earth Hour campaign helps garner support from over a million households - Saatchi & SaatchiSaatchi & Saatchi Cape Town's TV, radio, online and social media campaign for Earth Hour has been hailed a great success in helping to inspire more than one million South African households to switch off their lights on 27 March from 20h30 to 21h30. Read more >>BrandingLight up your brand with Foozi - Foozi Gaming Foozi's new, limited-edition foosball tables come complete with rechargeable internal lights, transforming a normal Foozi table into a floodlit football field and offering unique benefits to advertisers. Read more >>Branding Conference - fourth annual event and practical workshops - Knowledge ResourcesThe annual Branding Conference, hosted by Knowledge Resources is scheduled to take place on 26-27 May 2010 in Johannesburg. For the first time, the event will also include two exciting pre-conference workshops, taking place on 25 May 2010. Read more >>The World Cup can become a branding hat trick for South Africa - Brand Alive Tony Leidenkrantz, top international branding expert and Managing Director of Brand Alive Sweden, based in Gothenburg, has an interesting and unique European perspective on the potential upsides and downsides of the 2010 FIFA World Cup on Brand South Africa. Read more >>Appointments at Blue Moon Corporate Communications - Blue MoonBlue Moon Corporate Communications has announced the promotion of several people. Read more >>RWCL appoints Captivity Headwear to distribute RWC 2011 licensed products in SA and Namibia - Captivity Headwear Rugby World Cup Limited (RWCL) has announced the appointment of Captivity Headwear to distribute official Rugby World Cup 2011 licensed caps, hats, beanies, scarves, gloves and other headwear products in South Africa and Namibia. Read more >>CRMMaximizer Software announces Maximizer CRM 11 all-inclusive licences for SMEs - Maximizer SoftwareUnveiling its largest-ever customer access footprint through expanded web and mobile delivery, Maximizer Software, a provider of simple, accessible customer relationship management (CRM) and mobile CRM solutions, has announced the availability of its latest version, Maximizer CRM 11. Read more >>
Kora Africa Music Awards - Core - Design Essence On April 3, 2010, The Kora Africa Music Awards broadcast live to millions of viewers. The award show, founded in 1996, is Africa's largest, broadcast across the continent to over 100 television channels and 22 countries. 2010 marked the first time the show was hosted outside of South Africa. Read more >>2010 Plascon Prism Awards call on creatives to 'Adapt. Evolve' - Thebe Exhibitions and Projects For the first time since its inception 11 years ago, the annual Plascon Prism Awards, renowned for identifying promising design and architectural students, now widens its search for professionals already working to shape the face of our country through creativity, innovation, technology and colour. Read more >>Core - Design Essence TVCs for Decorex - Core - Design Essence Decorex briefed Core to create four TV spots for the upcoming show utilising elements of the 2010 look and feel, incorporating the theme ‘breath of fresh air' as well as photography supplied. Read more >>Core - Design Essence office relocation - Core - Design Essence In response to the company's consistent growth, Core - Design Essence relocated their office on 1 April 2010 to the same building in the Clive Morris Productions facilities as earlier, but taking up a much larger section. Core - Design Essence undertook a restoration off the office to be more in line with the company persona. Read more >>DigitalSo Interactive brings Australia home - So Interactive Web DesignsSo Interactive has pinpointed a necessary gap in the market with their launch of an interactive Australian website specifically created to service the South African migration community. This includes those South African citizens that are looking to migrate to and/or invest in the business or residential sector of Australia. Read more >>PayPal exec to present at ITWeb Security Summit - ITWeb Last month saw the introduction of PayPal in South Africa, and ITWeb has added Allison Miller, group product manager, Account Risk at PayPal, to the panel of expert speakers at its annual Security Summit - to be held from 11-13 May 2010 at the Sandton Convention Centre. Read more >>ITWeb - a training ground for new media students - ITWeb Guy Martin and Kathryn McConnachie, third-year journalism students at the Rhodes School of Journalism and Media Studies, are the winners of the ITWeb Journalism Bursary for 2010. Read more >>Direct MarketingOn the Dot township tour to Khayelitsha - On the Dot On the Dot Cape Town sales department held their first township tour to Khayelitsha. The day started with a presentation by Gill Mkhasibe of The Alternative Consultancy to 36 On the Dot clients, from corporate companies and advertising agencies, on township consumers and how their purchasing decisions are made. Read more >>TollReach on route to 85th Comrades - TollReach Over 16 000 athletes and thousands of supporters and enthusiasts from all over will be taking to the roads at the end of May to get to Pietermaritzburg for the 85th Comrades Marathon, a down-run to Durban. In a health and fitness crazy world, there is no better time to talk to people who have a marathon on their minds! Read more >>Education and TrainingGallagher invests in education - Gallagher Convention CentreThe management of Gallagher Convention Centre believes in achieving success through knowledge empowerment of the employees. As a consequence, the company constantly invests in staff training and development programmes. Read more >>Facebook fan pages make a marketing impact - new study - UCT Graduate School of BusinessResearch published in Harvard Business Review says that Facebook fan pages are an effective marketing tool. Companies that use the fan page module to market themselves to customers can increase sales, word-of-mouth marketing and customer loyalty. Read more >>Higher education institutions to exploit IP - DM Kisch Inc.The new Intellectual Property Rights from Publicly Financed Research and Development Act, 2008, expected to come into effect July this year, is set to change ownership and treatment of academic work and research conducted in higher education institutions. Read more >>EventingCell C and Eventworx join forces to bring comedy underground - Eventworx In partnership with event architects Eventworx, Cell C recently hosted a client appreciation evening in the unusual setting of the Rosebank fire station. The theme was an underground comedy club, and guests were treated to performances by popular comedian Martin Jonas and comedy/music duo Abbott & Crabb. Read more >>ZOdome - a SenseSurround marketer's dream - ZenOne With its white outer PVC membrane, characteristic dome shape, and clean lines, the South African designed and manufactured ZOdome marquee is a new platform for brand activation campaigns aimed at exposing target audiences to “soul-of-the-product” experiences. Read more >>Maverick proud organiser of the FIFA Interactive World Cup 2010 - Maverick SAEvent management and sports marketing specialists Maverick were instrumental in the successful organising of the FIFA Interactive World Cup 2010 whcih took over Cresta Shopping Centre last month. Read more >>Castle Cape Town 10's - Kreate SA Kreate SA was the creative force that brought to life Bobby Skinstad and Rob Fleck's vision of hosting the first 10's rugby tournament in South Africa. Based on the success of the first year's event and through the implementation of a strategic media and marketing plan, spectators grew from 10 000 in 2009 to over 12 000 in 2010. Read more >>Strike Productions appoints new senior Technical Director - Strike ProductionsTechnical equipment supply company Strike Productions recently appointed Jason Fritz as a senior Technical Director. In his new role, Fritz will oversee numerous aspects of technical event management such as logistics planning, client liaison, event design and coordination. Read more >>
Country days at the Global Icons experience - Global IconsCome and experience the raw excitement of 32 nations fighting it out to win the world's top soccer tournament. Taste and smell their culture, gasp at their fashion, dance to their music, listen to their songs... all in the safe, warm and dry environment of the CTICC. Read more >>Scan Display creates designer expo - Scan Display As an official service contractor to the Design Indaba show, Scan Display was responsible for the design and project management of the exhibition. Through the use of cutting-edge display products, the expo structure itself became a showcase of design excellence and possibilities. Read more >>Online MediaLighthouse Digital @ Initiative Media - Lighthouse DigitalLighthouse Digital has been appointed by Initiative Media as digital media partner to develop, implement and manage its full digital media offering. Read more >>Make the most of a social media campaign - AlterSageSocial media's popularity is ever-increasing and not just among consumers. Progressively more brands are seeing the value of social media too and everyone is trying to get their piece of the action. That being said, very few brands have produced unique, mind-blowing social media campaigns. Read more >>Huge online growth recorded for final quarter of 2009 with 2010 set to break even more records - Online Publishers AssociationThe number of South Africans accessing the web monthly increased 53% year on year to 7.5 million in the last quarter of 2009, while total unique monthly browsers, both domestic and international, increased 52% year on year to reach 14.9 million, according to a Nielsen Online report released by the Online Publishers Association. Read more >>
SA's getting ready for kick-off. Are you? - Expand a Sign International Do you have the branding you need to draw attention to your business, products and service, indoors and out? Expand a Sign wants to help prepare you for the FIFA World Cup and has put together a checklist to get you in the mood. Read more >>Movies move into Maseru - Continental Outdoor Ster-Kinekor Theatres has opened its first cinema multiplex in the mountain kingdom of Lesotho, as part of the company's strategy to expand into Africa. As part of the communication campaign Ster-Kinekor has flighted a 3x6m Citilite and 6x6m Wall Sign with Continental Outdoor in Maseru. Read more >>ProductionTBWA, Malo 8 collaborate on Albany tale - Frieze Films Agency TBWA\Hunt\Lascaris and production house Frieze Films have collaborated to produce a new television commercial to launch Albany 100% Smooth Wholegrain bread, one of the newest products in the Tiger Brands' stable. Read more >>Daniel Levi signs to Velocity - Velocity Daniel Levi has joined Velocity's roster of directors. Daniel is based in Cape Town and has been hailed by Creative Review as the next Gondry. His background in creative design and his experience in visual arts, music and multimedia lend a distinct edge to his work. Read more >>Velocity is Film Lions sponsor at Cannes Lions - VelocityVelocity has been attending Cannes for nearly two decades and over the years has walked off with a number of gold, silver and bronze statues. This year they are proud to announce that they are sponsoring the Film category of the 2010 Cannes Lions. Read more >>Memories of romance and misadventure - Harry & Co Inspired by the current video editorial trend that is surfacing on discerning magazine sites on the interwebs, Jonathan Taylor teamed up with his art photographer and aspirant director son Misha Taylor to create an abstract and poetically visual film called Wanderlust for Conde Nast's online Glass Magazine. Read more >>Wimpy “Cheesanator” TV commercial by Jonathan Cohen - Cinergy After a number of brainstorming sessions between MetropolitanRepublic and Cinergy's Jonathan Cohen for client Wimpy, the result was a pure performance storyboard for the new Wimpy “Cheesanator” commercial. Read more >>
The Sound Media Group back on campus - Sound Media Commissioned by Eduloan, The Sound Media Group found themselves on familiar territory as they tackled university campuses around the country during Registration 2010. The result was a campaign which saw more than 34 000 students reached one-on-one, and an all-time record number of loan applications during the period for the client. Read more >>Endearmints achieve sweet success with marketing specialists, Habari Direct and Ogilvy - Habari Group The recent Endearmints ‘Ticket to a dreamworld' sales promotion, managed by promotional and tactical marketing specialist Habari Direct, in partnership with Ogilvy, resulted in a double-digit increase in incremental sales. Read more >>Public RelationsAtmosphere reaches greater heights with new blue chips and creative director appointment - King JamesAtmosphere Communications started 2010 withs a growth spurt of new blue chip clients, including V&A Waterfront, Sanlam Personal Finance, KWV Wines, Comair, Fairview and Bio Oil. To help ensure a consistent approach to delivering creative PR campaigns the agency has also established a creative director position. Read more >>Ipelegeng Thibedi joins Chillibush PR - ChilliBush Chillibush Group of Companies has announced the appointment of Ipelegeng Thibedi as Senior Account Manager of Public Relations. Read more >>RadioSA radio listeners to vote for their favourite station - The Future Group For the first time in South African radio history millions of listeners will vote for their favourite radio station. Whether they dial into a big FM music station every day or are loyal listeners to any one of the hundreds of community stations on the nation's dial, all votes have the same weighting and there can only be one winner. Read more >>Jacaranda 94.2 is giving away bOObs! - Jacaranda 94.2 Within two weeks of the launch of the "2 bOObs & a bag of cash" campaign, over 75 000 SMS's were received from women motivating why they should get a breast augmentation on Jacaranda 94.2's tab. Read more >>ResearchIndustry experts to facilitate at annual SAMRA Conference - SAMRAThree esteemed local industry experts have agreed to facilitate parallel as well as plenary sessions at the upcoming annual SAMRA conference at the Mount Grace Country House and Spa from 2-4 June 2010. Read more >>President Zuma's approval levels drop from 58% to 43% in the first quarter of 2010 - TNS Research SurveysPresident Jacob Zuma's 100-day approval rating was 57%. This dropped to 53% in September but regained this ground in November to end 2009 on 58%. However, his figures in February this year showed a drop to 43%. This is according to a survey released by TNS Research Surveys. Read more >>RetailMarin's stamps a green footprint in southern Africa - Marin's Southern Africa Marin's Southern Africa is set apart in its ‘green culture' as this thinking was entrenched in the company's ethos from day one. Today, Marin's stands as one of the world's largest point-of-sale companies which presents a firm message of ‘going green' and becoming more environmentally responsible. Read more >>Sponsorship2010 Comrades Marathon: Team Toyota ahead of the field - MSCSPORTS Vehicle manufacturer Toyota will once again set the pace after securing the title of Official Vehicle Supplier to the Comrades Marathon. The three-year deal includes a series of opportunities which will see the car manufacturer offering much needed support to athletics in South Africa. Read more >>TVe.tv launches e.tv Africa in 12 countries across the continent - e.tv A 24-hour syndicated version of the South African free-to-air television channel e.tv is now available in 12 countries across Africa, it was today announced by the channel's group chief operating officer, Bronwyn Keene-Young. Read more >>
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16th Annual MTN South African Music Awards Winners MUSIC The 16th Annual MTN South African Music Awards took place in Sun City on 16 and 17 April, 2010. Find out who all the winners were for both the Friday and Saturday Awards. STOMPing the Artscape THEATRE [Ruth Cooper] Never has sweeping, mopping and cleaning dishes looked so much fun to me. If I had the skills of the STOMP crew, and a whole group of skilled buddies to clean with, I think I would have the cleanest flat ever. Using everyday items such as brooms, kitchen sinks and plastic bags, the cast of STOMP creates wonderful musical and theatrical dance numbers that are so complex, rhythmic and catchy that one can't quite believe that ordinary objects like sweeping brooms or rustling newspapers are creating them. The Bolshoi of the circus world comes to town THEATRE [Debbie Hathway] Circus royalty comes to Cape Town when The Great Moscow Circus opens at GrandWest on Friday. It stars the official Moscow-based Rosgoscirk (Russian State Circus Company), the biggest circus company in the world with national status as high as the Bolshoi Ballet - its performers have to be as highly trained! Its general director is People's Artist of Russia, Alexander Kalmykov. The err of errs MOVIES [Zeenat Ebrahim] I thought Valentine's Day was over, but it seems that in April, fools rush in. The Accidental Husband is another cliché with a difference that tries to steer away from the conventional except there isn't any way around a typical romantic comedy no matter how you disguise it.
"While one person hesitates because he feels inferior, the other is busy making mistakes and becoming superior." - Henry C. Link "The person who makes a success of living is the one who sees his goal steadily and aims for it unswervingly. That is dedication." - Cecil B. DeMille "The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." - Martin Luther King Jr. "The man who stops advertising to save money is like the man who stops the clock to save time." - Thomas Jefferson "You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?" - Noel Peebles Print - Print any item in this newsletter. Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter. 
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