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ABF wraps up AGM with Arthur Goldstruck and an exceptional start for 2010

The advertising and media industry recently celebrated the achievements of the ABF Vital Support Fund at its Annual General Meeting. Giving thanks to those individuals who give freely of their time and effort to the organisation, the ABF treated attendees to cocktail party and a presentation by South African author and media commentator Arthur Goldstuck, at the Parker's Comedy and Jive in Monte Casino.
ABF President Giles Shepherd comments, “2009 was one of the most challenging financial years for people and business around the world, with South Africa being no exception. Many South Africans were left in severe crisis, having lost incomes through retrenchments and redundancies. The result was a rise in pressure on the ABF in terms of applications for assistance and a decline in corporate donations.

"As usual, the year has been filled with stories of people going to great lengths to assist the ABF, allowing us to continue our invaluable work. At Christmas time, without any prior warning, Gordon Patterson and Eve Pennington of the Starcom MediaVest Group made it their mission to raise funds for the ABF at their year-end function. An amount in excess of R500 000 was raised for the ABF, providing an exceptional basis for 2010.”

The ABF paid special tribute to Allan Swart who retired after 30 years of dedicated service as ABF's Deputy President and Chairman for the Validation Committee. “Without the contributions from our committee, the industry and generous donations including today's venues compliments of Joe Parker, we wouldn't be able to deliver the hope that we've done so successfully to date.”

As we enter our 42nd year with a re-organised, re-energised and focused organisation, we look forward to making 2010 a boom year for the ABF,” concludes Shepherd.


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF , in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the Advertising, Media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions such as the AAA.

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry, the ABF has seemed to be left in the forgotten realms of the minds of the veteran crews of advertising.


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