Vodacom gets its game on

Legends of Echo, which is built using Java, determines a player's physical location. From their location, players can then explore their surroundings, or move (virtually) to anywhere else in the country to interact with other players — in real time.

“The idea was to take the entire country and remap it into a virtual world, giving users a lot of weapons, and letting everyone go wild,” says Vodacom portfolio manager for social media, Vincent Maher.

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