Marketing & Media Video

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

In this episode of BizTrendsTV, Faith Popcorn, renowned futurist and the CEO of Faith Popcorn's BrainReserve, who has been instrumental in identifying transformative social trends and societal movements, offers critical guidance on how business leaders and global citizens can engage with a trend she calls the people's pushback.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

Lillian Bususu, the graduate placement manager at IIE Rosebank College, offers useful tips on everything job seekers need to know and do when starting their job search, which includes paying attention to detail, doing everything with excellence and persevering through the process.

Bizcommunity’s new business development manager and recruitment specialist, Clarina De Freitas, talks trends and shares tips on how B2Bs in Africa can make the most of free digital resources to grow their enterprises via publishing platforms on Bizcommunity, at the Success by Design free 'B2B in Africa for Africa' webinar, that took place on 24 March 2021.

Lillian Bususu, the graduate placement manager at IIE Rosebank College, shares details of the college’s Graduate Empowerment Programme, how the college prepares students for the world of work and the impact that Covid-19 has had on education and employment. Bususu also explains how issues such as gender equality and SA’s jobs shortage are addressed at a tertiary level.

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