Marketing & Media Video

A macro trend that has been gaining momentum since the pandemic is the Analogue Renaissance trend. A return to real-world connection and human-first experiences, this episode of RAPT BizTrends TV explores this trend with Carmen Murray, the founder of Carmen Murray Communications.

In this episode of BizTrendsTV, Faith Popcorn, renowned futurist and the CEO of Faith Popcorn's BrainReserve, who has been instrumental in identifying transformative social trends and societal movements, offers critical guidance on how business leaders and global citizens can engage with a trend she calls the people's pushback.

This episode of RAPT BizTrendsTV focuses on brands in a future where digital wallets are a gamechanger as the technologies of digital identity, crypto/blockchain and artificial intelligence (AI) converge.

Born in 1994, Gen Z are the born free generation and they are redefining the world from work to play, opening challenges and opportunities that brands need to understand they want to stay relevant and thrive in the Gen Z world.

This episode of RAPT BizTrendsTV focuses on agentic AI and how it is revolutionising business, especially on the continent.

The second episode of RAPT BizTrendsTV focuses on the informal economy, a key growth trend reshaping South Africa’s and Africa's economies. Often referred to as the grey economy, it is brimming with potential.

Afro-optimism, or more specifically, the African growth mindset is a greater sense of optimism that, despite challenges such as electricity and water that the continent faces, is in stark contrast to a growing Western degrowth mindset of pessimism about the future, and Africa.

“We can talk about AI all we want to, but the foundations of AI are about how you can harness the power of digital to transform the continent in the way we want it to transform.”.

At the recent Effies SA, hosted by the Association for Communication & Advertising (ACA), the Grand Effie was awarded to Halo, for its campaign for its client, Pineapple.

This exclusive #BizTrends2024 interview is with future thinker and Flux Trends partner, Bronwyn Williams.

This exclusive #BizTrends2024 interview is with Ndeye Diagne, the managing director West, East and Central Africa at Kantar.

SaSalutes, an initiative driven by Mediclinic and the Dentsu Aegis Network, is a platform created for the public to share their thank you's with all South Africa's healthcare teams on the frontline every night.

Reputation management consultancy, Magna Carta, is using animation to educate people on the symptoms of the novel coronavirus and encourage them to practice physical distancing to curb the spread of the virus. The animated short video will be translated into 20 commonly spoken African languages and will also be available for anyone outside of Africa to translate it to a language of their choice for distribution to the communities outside of the continent.   The video includes education around washing hands, cutting non-essential travel, avoiding or cancelling large-scale public gatherings, physical distancing and remote working and is ideal for social media sharing.   Watch the video below:...

This campaign film made by Cut Media for Real Madrid celebrates the time-honoured and precious rituals shared by the Real Madrid family. The film was shot in Madrid and showcases the pre-match rituals practised by Real Madrid players, club staff, fans and devotees.