#LetsTalkDigital: Neil Pursey: The marketers measurement dilemma
Marketing needs to show ROI to shift from being an expenditure line item to a revenue generator. The biggest challenge a CMO faces is measuring the efficacy of their marketing.
Today we get to speak to Neil Pursey, Marketing Data Consultant at Measurebyte, with +15 years’ experience in analytics, data-driven marketing, and strategic leadership. Neil specialises in creating best-in-class analytics strategy, capabilities, teams, and measurement solutions. Measurement is a journey with small marginal wins.
Start with measuring paid, owned and earned media.
Let’s Talk Digital features every second Thursday on Bizcommunity Marketing & Media homepages and via https://talkdigitalza.co.za/, Instagram, Twitter, LinkedIn and band.link, iono.fm.
Audrey Naidoo is head digital marketing at Absa. A digital activist, podcaster, influencer, public speaker & and members of various professional bodies: IAB Brand Council member, MMA, CMO Advisory Council for Africa & MASA. Naidoo owns a podcast called LetsTalkDigital which aims to educate, share and open up digital conversations in the industry. Naidoo is a professional marketer with extensive experience in the broader digital ecosystem with a focus on commercialisation, data, tech, analytics, creative, strategy and digital marketing transformation.Tyran De Beer is the creative producer for Let’s Talk Digital. A jack of all things digital and technical, aspiring to master marketing and finance trades. His passion lies in data, analytics, tech and measurement. He is the digital consultant at Absa and is responsible for driving the commercialisation of digital efforts across the enterprise. Previous experience has been on the agency side with a focus on media strategy, performance and ROI with a strong inclination to Google Ads.
LetsTalkDigital: EP72: FutureTech Media Women series: Zumi Njongwe - Nestle
The Women's Series ends with guest Zumi Njongwe discussing her journey as a leader and how she views digital transformation in the media industry.
22 Sep 2022 13:02
LetsTalkDigital: EP70: FutureTech Media Women Series: Lana Strydom - Vodacom
This series is being sponsored by Futuretech Media providing next-generation technology solutions. The first digital leader is Lana Strydom executive head of digital, content and social marketing at Vodacom.
18 Aug 2022 15:25
LetsTalkDigital: EP69: Is SA ready to hop onto the Metaverse Train with Tymon Pinto
The guest in this week’s podcast is Tymon Pinto, creative strategist at Ad Dynamo, talking to us about the Metaverse, Web 3.0, Blockchain, AR & VR and all things digital.
28 Jul 2022 13:13
#LetsTalkDigital: Integrated Marketing within Digital Transformation with Sadika Fakir
Guest speaker Sadika Fakir, integrated media and digital director at Tiger Brands shares her experience and thoughts around integrated marketing within digital transformation.
3 Mar 2022 10:07
#LetsTalkDigital: Digital Transformation Within Media Agencies with Nivasha Pillay
This episode features guest speaker Nivasha Pillay, head of digital and systems acceleration at Mediacom South Africa, who discusses digital transformation within media agencies.
8 Feb 2022 10:40
#LetsTalkDigital: The Data Revolution - Single Customer View with Kelvin Jonck
In this week's episode Let's Talk Digital host Audrey Naidoo chats to Kelvin Jonck, CEO of YOUKNOW Digital on the topic of The Data Revolution.
13 Jan 2022 11:31
#LetsTalkDigital: The Looking Glass Into Big Trends Impacting Marketing In 2022 with Musa Kalenga
Marketers face a landscape disrupted by a pandemic, new business models, new applications of tech, and the fallout of regulatory changes. As we prepare for 2022, we need to lead with insights and have a proper plan of action to drive growth and enhanced customer experience which is the ultimate end goal.
7 Dec 2021 13:08
#LetsTalkDigital: Why in-housing is the future of digital marketing
In this week's episode, Let's Talk Digital host Audrey Naidoo chats to Caitlin Gevers, marketing manager and Craige Dixon, sales and partnership manager, both from Jellyfish, on the topic of 'Why in-housing is the future of digital marketing'.
25 Nov 2021 13:19
#LetsTalkDigital: The Convergence of Creative and Media: Ryan Sauer, King James Group
In today's Episode 57, Ryan Sauer, MD of King James Group Johannesburg in conversation with Let's Talk Digital host Audrey Naidoo weighs in on the topic of 'The Convergence of Creative and Media', and the disruption will focus on how creative agencies are going to integrate into adtech looking at automation, new process, capabilities and pricing models.
11 Nov 2021 14:33
#LetsTalkDigital: Changing consumer trends post pandemic with Alexander Leibner
This week's guest is Alexander Leibner, futures strategist and media entrepreneur. In the discussion are the Top 6 Consumer SHIFTS he has identified in the last 18 months and how this has impacted the way we will have to market to consumers in the future.
28 Oct 2021 14:17
#LetsTalkDigital: Brands operationalising first party data with Nicholas Leighton
As digital advertising shifts from third-party identifiers toward a privacy-driven approach, investing in first-party data is a strategy that can help marketers easily adapt.
14 Oct 2021 10:08
#LetsTalkDigital: The race to digital marketing maturity with Lorraine Landon and Bridget Ngcobo
The digital maturity race belongs to the swift — and many companies need to accelerate their efforts to catch up. Digitally mature advertisers are better able to respond to changing market dynamics.
29 Sep 2021 12:54
#LetsTalkDigital: The challenge of attention in modern marketing with Mike Follett
Our guest this week is none other than Mike Follett, managing director at Lumen Research, experts in measuring consumer attention in digital advertising. The topic up for discussion is the challenge of attention in modern marketing.
17 Sep 2021 15:14
#LetsTalkDigital: Kyle Oosthuizen and Daniel 'O Brien: Conversational commerce
This week we have two experts from BlueRobot - a marketing tech provider in South Africa. Our guests are Daniel ‘O Brien Head of Global Sales and Kyle Oosthuizen, Chief Operating Officer.
31 Aug 2021 13:16
#LetsTalkDigital: Kat de Sarigny: The power of audio
Our guest this week is the one and only Kat de Sarigny (we just love French last names), who has quite the lovely bio.
17 Aug 2021 15:20
