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Results for media+effectiveness

News

Marketing & Media

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Marketing & Media

Dentsu unveils the media trends set to shape 2024

Issued by Dentsu 6 Oct 2023

Image supplied. Shant Oknayan, head of bBusiness, TikTok APAC and MEA - “Besides being the go-to entertainment platform for over 1 billion users every month, TikTok is also where entertainment meets marketing effectiveness".

Marketing & Media

Warc and TikTok: The power of entertainment to enable brands to engage consumers

9 Mar 2023

Marketing & Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing

Marketing & Media

IAS, Eley Consulting partner in media assurance auditing

1 Nov 2022

Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

Marketing & Media

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

Marketing & Media

Insights at the speed of business with Kantar

Issued by Kantar 28 Oct 2021

Marketing & Media

Socioeconomic measures (SEMs) enable marketers to grasp realities for South Africans

Issued by Ebony+Ivory 4 Aug 2021

Vasileios Kourakis, global director, Marketing ROI, Consumer Product Division, L'Oréal.

Marketing & Media

Warc Media Awards announces 2020 Channel Integration jury

8 Jul 2020

Marketing & Media

Vizeum SA scores silver

Issued by Dentsu 1 Jul 2020

Retail

BrandZ Top 75 Most Valuable Global Retail Brands 2020

Issued by Kantar 4 May 2020

Marketing & Media

Advertising with authentic empathy during Covid-19

Daren Poole, Issued by Kantar 29 Apr 2020

Marketing & Media

Media effectiveness during Covid-19

Jane Ostler, Issued by Kantar 23 Mar 2020

Unilever's Carrie Timms, vice president of global media. Image source: Warc Media.

Marketing & Media

Effective Use of Partnerships and Sponsorships shortlist announced for Warc Media Awards 2019

11 Dec 2019

Marketing & Media

The 'digital paradox' facing the media industry in 2020

Issued by Kantar 9 Dec 2019

Marketing & Media

Effective Channel Integration shortlist announced for Warc Media Awards 2019

27 Nov 2019

Nicole Hartnett, senior marketing scientist, Ehrenberg-Bass Institute. Image source: .

Marketing & Media

Warc announces Best Use of Data shortlist for Warc Media Awards 2019

20 Nov 2019

Marketing & Media

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Issued by Kantar 17 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Marketing & Media

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Monique Claassen, director of media and digital insights at Millward Brown and Jane Ostler, global head of media, presenting at Kantar's Cape Town 'Roadmap to Media Effectiveness' event.

Marketing & Media

Context conquers platform: Connecting with the new-world consumer

Leigh Andrews 11 Jul 2019

Last year's Gold Award winners at MMA SA Smarties Awards.

Marketing & Media

SA brands and agencies top the rankings in MMA's global business impact index

6 Mar 2019

Marketing & Media

Advertising industry complacency is letting brands and women down

Issued by Kantar 29 Jan 2019

Marketing & Media

Global Ad Trends report focussing on OTT compiled by Warc

25 Oct 2018

Marketing & Media

Marketers continue to struggle with integrated campaigns

Issued by Kantar 11 Oct 2018

Marketing & Media

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

Marketing & Media

Emma Wilkie to attend Lisbon International Advertising Festival

23 Apr 2018

Sarah Utermark, country director of the MMA SA and Digitas Liquorice’s CEO and founder, Miles Murphy.

Marketing & Media

SA agencies take top spots in MMA EMEA Smarties Business Impact Index

16 Apr 2018

Marketing & Media

Mobitainment #8 Top Tech Provider - Global by Mobile Marketing Association on Business Impact Index

Issued by Mobitainment 13 Apr 2018

Marketing & Media

A five-step plan to maximise media effectiveness and drive sales

Nikolay Dolgov, Issued by GfK – An NIQ Company 27 Feb 2018

Marketing & Media

Marketers are missing opportunities to boost brand effectiveness by 57% by not getting their multichannel campaigns right

Issued by Kantar 17 Jan 2018

Marketing & Media

Gen Z to give marketers a run for their money

Issued by Kantar 6 Dec 2016

Marketing & Media

Social Media and Networking for Public Relations Practitioners course

24 Jun 2016

Marketing & Media

#KantarOnAir: Commercial TV in a FFW VOD world

Leigh Andrews 2 Jun 2016

Marketing & Media

What makes great advertising?

Louise Marsland 29 Apr 2016

Marketing & Media

Outdoor media measurement needs paradigm shift

Tatenda Chiweshe 31 Mar 2014

Marketing & Media

Facebook takes SA social media top spot

11 Sep 2013

Marketing & Media

Millward Brown - The mobile revolution

Issued by Kantar 5 Sep 2013

Marketing & Media

Millward Brown identifies top drivers of brand value growth in BrandZ Top 100 Global Brands Report

Issued by Kantar 10 May 2013

Marketing & Media

New appointments: Soumya Saklani and Chris Githaiga

Issued by Kantar 1 Mar 2013

Marketing & Media

African Market Momentum: insights, obstacles and opportunities

22 Nov 2012

Retail

Best days to advertise - Wednesday and Thursday

20 Nov 2012

Marketing & Media

Millward Brown opens in Cairo, Egypt

Issued by Kantar 14 Nov 2012

Marketing & Media

Corporate SA's social media use increases, queries effectiveness

5 Oct 2012

Marketing & Media

Jeremy Sampson interviews Brenda Koornneef of Tiger Brands

21 Aug 2012

Marketing & Media

Millward Brown and Dynamic Logic launch FanIndex

Issued by Kantar 11 Aug 2011