Warc, Nielsen collaborate on newly-relaunched Warc Data
The new Warc Data delivers benchmarks for understanding media spend across channels, categories and geographies. By using the unique process 'HAVE', Warc Data harmonises, aggregates, verifies and evaluates data from over 100 reputable sources, which now includes new category data drawn from a collaboration with Nielsen.
Warc Data harmonises all data so that its net of discounts includes agency commission and excludes production costs; aggregates data from media owners, either directly or through industry bodies; verifies all data meticulously before publication; and evaluates these data with expert analysis.
James McDonald, managing editor of Warc Data, comments: "With millions of ad dollars being wasted each year through ineffective marketing, now more than ever before, brands' budgets need to work harder in the media mix to maximise reach and ultimately increase media effectiveness.
"Furthermore, our unique position in the industry allows us to work with stakeholders directly. As such, we do not rely on modelled or estimated data – we believe our independent and trustworthy data is closer to reality than equivalent data from other sources."
Warc Data is available by subscription. For more information, go here.
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