Warc Data | Bizcommunity

Warc Data | Bizcommunity

News

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Warc releases IPA Effectiveness Awards insight report

Branding

Warc releases IPA Effectiveness Awards insight report

24 Jan 2023

Source: © fabio formaggio OOH is one of the mediums leading the recovery in 2021

Advertising

2021: Year of recovery for marketing budgets globally

1 Feb 2022

Research

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Re-engaging and reimagining the SA sponsorship industry

Sponsorship

Re-engaging and reimagining the SA sponsorship industry

Judith Mugeni 14 Jan 2021

Image source: .

Research

Global Ad Trends - Brands will spend $59bn on e-commerce advertising this year

25 Sep 2020

Brian Wieser, global president, Business Intelligence, WPP.

Research

The impact of Covid-19 on global advertising investment [report]

28 May 2020

2020 2.0, the new normal and what's next for brands [Part 2]

Research

2020 2.0, the new normal and what's next for brands [Part 2]

Jessica Tennant 21 May 2020

Credit: Hanson Lu on .

Advertising

FMCG brands better placed to weather Covid-19 storm - Global Advertising Trends report

30 Mar 2020

Image source: Gallo/Getty Images.

Research

Global advertising spend set to rise by 7.1% to $660bn in 2020 [report]

27 Feb 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Image source: Gallo/Getty Images.

Research

Marketers anticipate greater privacy regulation in 2020 [report]

27 Jan 2020

Sarah Owen, senior editor, WGSN. Image supplied.

Branding

Conscious consumerism to have significant impact on marketing strategies in 2020

20 Jan 2020

Image source: Gallo/Getty Images.

Research

The next wave of programmatic will be driven by quality environments [report]

9 Dec 2019

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

Research

Warc Global Ad Trends: Search advertising will rise 9.6% but growth slowest since 2015

21 Nov 2019

Image credit: Sharon McCutcheon on Unsplash.

Advertising

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Research

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Global Ad Trends report reveals slowdown in social ad growth

Advertising

Global Ad Trends report reveals slowdown in social ad growth

2 Jul 2019

Global Ad Trends report reveals internet ad formats account for majority of media spend

Research

Global Ad Trends report reveals internet ad formats account for majority of media spend

31 May 2019

Warc predicts that Google and Facebook will make $176bn from advertising this year

Advertising

Warc predicts that Google and Facebook will make $176bn from advertising this year

22 Mar 2019

(c) Maksim Kabakou -

Research

Mobile adspend expected to top TV across key markets

24 Jan 2019

Global Ad Trends report focussing on OTT compiled by Warc

Research

Global Ad Trends report focussing on OTT compiled by Warc

25 Oct 2018

Latest Warc trends report shifts focus to online video advertising

Research

Latest Warc trends report shifts focus to online video advertising

23 Aug 2018

Warc's Global Ad Trends report focus on search advertising

Research

Warc's Global Ad Trends report focus on search advertising

31 May 2018

James McDonald, data editor, Warc. Image supplied.

Research

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

Image credit: Burak Kebapci via .

Advertising

Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018