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#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changes
#TheFutureofMeasurement: Part 1: Apple upsets the advertising cart with iOS 14 changesArticle

Steve Jobs once described his views on privacy saying: "Privacy means people know what they're signing up for, in plain English and repeatedly."...

Jade Arenstein and Johan Walters 9 hours ago

The dawn of an opt in culture demands changing marketing models
The dawn of an opt in culture demands changing marketing modelsArticle

Is the rise of the opting in culture eating into the reach of the 'niche'? Will a more mature view of personal information protection eclipse the right target, at the wrong time and place?...

Issued by Kriel & Co 12 hours ago

4 tips for successful email campaigns
4 tips for successful email campaignsArticle

Email marketing can be difficult to master, and mistakes can have quite dramatic effects. Thankfully, we've got you covered. Our four tips for successful email campaigns will help you pre- and post-send...

Issued by Engagement Factory 7 Apr 2021

Upbeet Digital appoints Greg Reardon as COO
Upbeet Digital appoints Greg Reardon as COOArticle

Upbeet Digital is proud to announce the appointment of Greg Reardon as head of operations...

Issued by UpBeet Digital 7 Apr 2021

5 ways digital can help cut marketing costs (and increase sales) during Covid-19
5 ways digital can help cut marketing costs (and increase sales) during Covid-19Article

Marketing budgets are usually the first to face the chopping block, but knee-jerk reactions like this often sacrifice long-term growth for short-term gain...

Issued by Monetary Library 30 Mar 2021

Best practices for digital marketing
Best practices for digital marketingArticle

Companies have had to innovate, adopt digital mediums, focus on sustainable growth and live their brand values. At the forefront of this has been the growing importance of digital marketing...

Gugulethu Rajuili 29 Mar 2021

#Newsmaker: Ariel Katzen, Hook, Line & Sinker's new head of digital
#Newsmaker: Ariel Katzen, Hook, Line & Sinker's new head of digitalArticle

Creative integrated communications agency Hook, Line & Sinker recently appointed digital guru and renowned blogger Ariel Katzen to head up its social and digital activities...

Jessica Tennant 29 Mar 2021

Marketing Achievement Awards announces Rising Star finalists for 2020/21
Marketing Achievement Awards announces Rising Star finalists for 2020/21Article

The Marketing Achievement Awards (MAAs) has announced the finalists for its Rising Star of the Year Award - the best and the brightest under the age of 35 who have consistently demonstrated excellent performance and who have the potential to become outstanding leaders in their profession...

29 Mar 2021

Nurture your way to success
Nurture your way to successArticle

There are countless ways you can apply marketing automation to grow your revenue, extend your reach and turn more clicks into customers....

Issued by Engagement Factory 29 Mar 2021

Hive Digital Shared Services partners with Conversion Rate Pros to offer a brand-new service to businesses
Hive Digital Shared Services partners with Conversion Rate Pros to offer a brand-new service to businessesArticle

Hive Digital Shared Services has partnered with Nick Wright of Conversion Rate Pros to offer a new service that will help businesses get the most out of their websites...

Issued by Spark Media 29 Mar 2021

#BehindtheBrandManager: Meet Adam Deane of RocoMamas
#BehindtheBrandManager: Meet Adam Deane of RocoMamasArticle

With a broad range of skills under his belt, RocoMamas national brand manager Adam Deane sits comfortably in the coveted 'unicorn' category of employees...

Lauren Hartzenberg 26 Mar 2021

The cookie-pocalypse: Viewing the glass half full
The cookie-pocalypse: Viewing the glass half fullArticle

Almost every company use cookies in their digital marketing. But with third-party cookies set to crumble over the coming months...

Ryan Sauer & Kirsten Foster 24 Mar 2021

Incubeta to assist SA Tourism maximise global digital investments
Incubeta to assist SA Tourism maximise global digital investmentsArticle

Digital marketing specialist, Incubeta has been appointed as a global digital media partner to South African Tourism. The three-year deal will see Incubeta help maximise technology investment across all 27 of South African Tourism's operating regions...

24 Mar 2021

Report reveals marketers struggle to execute multi-channel campaigns
Report reveals marketers struggle to execute multi-channel campaignsArticle

Over half of marketing leaders surveyed worldwide concede they are struggling to effectively execute multi-channel campaigns on both a global and local level...

24 Mar 2021

Integrated digital CRM reporting and visualisation solutions from Algorithm Agency
Integrated digital CRM reporting and visualisation solutions from Algorithm AgencyArticle

We developed our integrated reporting and visualisation tools. Contact us to help you drive more leads and revenue...

Simon Lloyd, Issued by Algorithm Agency 23 Mar 2021

#Newsmaker: Penny Verbe joins CreativeDrive as head of content UK & EMEA
#Newsmaker: Penny Verbe joins CreativeDrive as head of content UK & EMEAArticle

Part of Accenture Interactive, CreativeDrive, a global creative content production company, has appointed Penny Verbe as Head of Content for the UK and EMEA....

Evan-Lee Courie 19 Mar 2021

Incubeta acquires e-commerce agency Groundswell
Incubeta acquires e-commerce agency GroundswellArticle

Incubeta announced it has acquired e-commerce experts Groundswell. The acquisition of the Belfast-based company will expand Incubeta's reach to e-commerce clients worldwide...

Issued by Incubeta 19 Mar 2021

Inaugural Integrated Marketing Communication (IMC) summit to focus on brand management
Inaugural Integrated Marketing Communication (IMC) summit to focus on brand managementArticle

Top corporate players in Nigeria's media, marketing and advertising ecosystem have indicated intention to be part of the inaugural virtual Integrated Marketing Communication (IMC) summit...

18 Mar 2021

EXCLUSIVE: Conversation Lab adds more school brands to its roster
EXCLUSIVE: Conversation Lab adds more school brands to its rosterArticle

Conversation Lab continues to accelerate growth in South Africa and the UK, adding Elkanah House, Greenwood Bay College and Glenwood House to its roster...

17 Mar 2021

Influence the South African Social Media Landscape 2021
Influence the South African Social Media Landscape 2021Article

SA Social Media Landscape Survey wants you to share your views on how your brand, clients and agency has changed its use of social media in the SA context...

Issued by Ornico 17 Mar 2021

EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaigns
EXCLUSIVE: Natasha Maharaj, marketing director at Distell, takes us behind Distell's brand campaignsArticle

Natasha Maharaj, marketing director at Distell, shares the rationales behind its brand campaigns...

Evan-Lee Courie 17 Mar 2021

Entries for the 13th Annual Bookmark Awards are open
Entries for the 13th Annual Bookmark Awards are openArticle

The 2021 IAB SA Bookmark Awards are open for entries. The online entry platform is live and accessible here, offering an easy and simplified way to enter...

Issued by IAB South Africa 16 Mar 2021

DUO wins African Tech PR Agency of the Year at MEA Business Awards
DUO wins African Tech PR Agency of the Year at MEA Business AwardsArticle

DUO Marketing and Communications, a specialist provider of PR and digital marketing services to technology companies in Africa, has been selected as the best African Tech PR Agency for 2020 at the MEA Business Awards...

Issued by DUO Marketing + Communications 16 Mar 2021

How to add some character to your communications
How to add some character to your communicationsArticle

Are you wanting to build stronger connections with your audience regardless of the platforms you are using or the audience you are engaging with?...

Issued by Brand Avatar 15 Mar 2021

New campaign promotes recycling of food and beverage cartons
New campaign promotes recycling of food and beverage cartonsArticle

Fibre Circle is calling on South African food producers to help drive awareness that food and beverage cartons are recyclable...

15 Mar 2021

Best digital marketing technology to embrace
Best digital marketing technology to embraceArticle

A lot of advancements that have been experienced in the business world since the start of the 21st century can be attributed to the advent of new technologies...

Craig Lebrau, Issued by Lebrau Press 11 Mar 2021

Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap Report
Remote working and digital-first emerge as key influences in the IAB SA Digital Skills Gap ReportArticle

The IAB SA has published The 2021 Digital Skills Gap Report - an industry-wide survey that highlights the key challenges faced by brands, agencies and publishers...

Issued by IAB South Africa 11 Mar 2021

IAB SA Research Council empowers the industry with data-driven insights
IAB SA Research Council empowers the industry with data-driven insightsArticle

The objective of the IAB SA/PwC Online AdSpend Report is to effectively quantify the size of internet (online and mobile) revenues in South Africa based on actual figures...

Liesl Sadie, Issued by IAB South Africa 5 Mar 2021

BoomChat launches in South Africa
BoomChat launches in South AfricaArticle

BoomChat is managed and operated by the digital marketing specialists at Techsys Digital...

Issued by Techsys Digital 5 Mar 2021

ByDesign launches digital marketing agency
ByDesign launches digital marketing agencyArticle

Johannesburg-based Communications Firm ByDesign has launched a new stand-alone digital services business, ByDesign Digital, as a major component of its journey towards becoming a fully integrated, full-service communications company...

3 Mar 2021

Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SA
Blurring offline and online: Tractor Outdoor becomes first specialist OOH media owner to join IAB SAArticle

Tractor Outdoor has officially joined the ranks of the Interactive Advertising Bureau South Africa (IAB SA)...

Issued by Tractor Outdoor 1 Mar 2021

Adclick Africa helps South African SMEs comply with the PoPI Act before deadline
Adclick Africa helps South African SMEs comply with the PoPI Act before deadlineArticle

As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline...

Issued by 356 Oak Holdings 26 Feb 2021

Should you insure your promotion?
Should you insure your promotion?Article

People are funny, we are hard to predict and, at times, behave strangely. Why not eliminate any uncertainty by using fixed fee promo insurance with VCG PromoRisk?...

Robin Uys, Issued by VCG PromoRisk 24 Feb 2021

These 3 hidden tips will totally transform your business! Self-empowered entrepreneur Kopano Moshoana reveals all!
These 3 hidden tips will totally transform your business! Self-empowered entrepreneur Kopano Moshoana reveals all!Article

Creative marketing guru and edgy entrepreneur, Kopano Ruth Pheladi Moshoana, is the founder of the digital business known as KPRM Marketing Solutions, and owner and co-founder of Sorted VA...

Charndré Emma Kippie, Issued by Topco Media 24 Feb 2021

A Valiant digital transformation
A Valiant digital transformationArticle

2021 may have started off rocking for some, but for Valiant this year is just getting started with a new extended set of digital services: Valiant Connect, Valiant Performance and Valiant Production...

Issued by JNPR 24 Feb 2021

4 directions for the modern graduate to consider in the digital marketing space
4 directions for the modern graduate to consider in the digital marketing spaceArticle

At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures, which career path to follow and how to get there...

23 Feb 2021

Diversity is key to unlocking creativity
Diversity is key to unlocking creativityArticle

Humans create ideas and technology helps us share them. Finding a team that can marry the two, will give any brand a competitive edge. The human behind the tech always has to ensure that their ideas are culturally relevant to the audience...

Zubeida Goolam 19 Feb 2021

Building a buyers persona with psychographics
Building a buyers persona with psychographicsArticle

Marketers are used to thinking and speaking in demographics, since dividing a market up by age, gender, ethnicity, and other broad variables can help to understand the differences and similarities among customers...

15 Feb 2021

Stir merges with HaveYouHeard
Stir merges with HaveYouHeardArticle

Stir, a full service digital offering that was started on the back of the R1,000 Challenge on 702 and CapeTalk in 2012 has merged with HaveYouHeard, a communications agency immersed in culture...

Evan-Lee Courie 15 Feb 2021

EXCLUSIVE: UK P&I London appoints Conversation Lab
EXCLUSIVE: UK P&I London appoints Conversation LabArticle

Conversation Lab has been appointed by global marine insurance club UK P&I, increasing its penetration into the UK market...

15 Feb 2021

Servicing a divided market
Servicing a divided marketArticle

Sikota Suuya Bones, media director at Dentsu Zambia, believes consumers and clients in his market are going to adapt to, adopt and combine new and old media to ride the wave of change...

Issued by Dentsu 15 Feb 2021

Google Analytics is dead, long live Google Analytics 4!
Google Analytics is dead, long live Google Analytics 4!Article

The arrival of Google Analytics 4 - initially called App + Web - marks a turning point in data-driven marketing...

Issued by Jellyfish South Africa 15 Feb 2021

Don't force customers to watch ads!
Don't force customers to watch ads!Article

Customers are sick and tired of hanging onto their smart TV remotes to hit the 'skip ad' button and miffed at having digital adverts stuffed down their throats dozens of times during each Facebook or YouTube session...

12 Feb 2021

Adclick website launch 2021
Adclick website launch 2021Article

Adclick Africa, one of South Africa's leading performance marketing agencies launches its new website in 2021...

Issued by 356 Oak Holdings 12 Feb 2021

How to get the most out of your digital marketing agency
How to get the most out of your digital marketing agencyArticle

As a digital marketing agency that's been around for a while, we've identified the ways our clients have helped us achieve massive success for their business. Here are our four tips...

Issued by Starbright IT Solutions 11 Feb 2021

Adidas SA on the prowl for talented young graduates
Adidas SA on the prowl for talented young graduatesArticle

Four high-potential and talented young graduates will have the opportunity to join Adidas South Africa's 18-month Future Leaders Program in Cape Town...

10 Feb 2021

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