Conversion | Bizcommunity

Conversion | Bizcommunity

News

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 11 hours

Marketing

More leads won’t fix a weak conversion system

Issued by Livespace 21 Apr 2026

Marketing

Why businesses keep attracting the wrong enquiries

Issued by Livespace 5 Mar 2026

Advert translation requires an understanding of context, culture, tone, humour, idioms, consumer behaviour and the original campaign objective/s, says Nozibele Zondi (Image: @ Trams Tours

Advertising

South African ad translations need culture, not just language

Nozibele Zondi 21 Aug 2026

SA's e-commerce growth is masking shrinking profit margins

E-commerce

SA's e-commerce growth is masking shrinking profit margins

Angus LePine Williams 20 Aug 2026

Secunda CTL is a synthetic fuel plant owned by Sasol at Secunda, Mpumalanga. It uses coal liquefaction to produce petroleum-like synthetic crude oil. Image credit: , , via Wikimedia Commons

Sustainability

Sasol’s 30% emission drop plan is not all smoke and mirrors

20 Aug 2026

Where are you losing sales?

Marketing

Where are you losing sales?

Ansa Leighton-Buys, Issued by Dentsu 19 Aug 2026

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Events & Conferencing

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Issued by CEM Africa Summit 17 Aug 2026

Inospace notches best-ever Johannesburg leasing month as demand for small industrial space surges

Industrial & Logistics Property

Inospace notches best-ever Johannesburg leasing month as demand for small industrial space surges

Issued by Inospace 14 Aug 2026

First Multifamily Forum in API Summit's 17-year history signals the sector's arrival

Markets & Investment

First Multifamily Forum in API Summit's 17-year history signals the sector's arrival

Issued by API Events 14 Aug 2026

PR & Communications

Why South African businesses need to bring WhatsApp calling into their communications mix

Issued by Telviva 14 May 2026

Advertising

Netflix says US ad commitments nearly doubled in upfront deals

11 Aug 2026

Make less, do more

Digital

Make less, do more

Rory MacRobert, Issued by M+C Saatchi Abel 5 Aug 2026

Casey Mantle, head of digital at Special Effects Media South Africa looks at what marketers need to know now that Google Search Console tracks social content (Image supplied)

Digital

Google Search Console now tracks social content: What South African marketers need to know

Casey Mantle 31 Jul 2026

Marriott expands all-inclusive portfolio into Zanzibar and Jamaica

Hospitality

Marriott expands all-inclusive portfolio into Zanzibar and Jamaica

31 Jul 2026

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Health & Beauty

K-Beauty goes global: Sales surge 53% as Korean innovation reshapes beauty growth

Issued by NielsenIQ 28 Jul 2026

Why authentic influencer generated content is important

Digital

Why authentic influencer generated content is important

Issued by TDMC 27 Jul 2026

Digital

Vodacom is winning the brand battle …but AI may be sending new customers to MTN

Issued by Techsys Digital 27 Jul 2026

Paid media therapist

Digital

Paid media therapist

Ali Gutman, Issued by Traffic Brand 24 Jul 2026

LNG carriers, designed for transporting liquefied natural gas (LNG), off Cape Town. Image credit: , , via Wikimedia Commons

Coal, Oil & Gas

A sharp fall in gas supplies in 2028 threatens South Africa’s economy: how to manage the fallout

Davies Tsikayi 23 Jul 2026

The model did not fail. You applied it in the wrong market.

Marketing

The model did not fail. You applied it in the wrong market.

Wayne Tigere, Issued by Dentsu 16 Jul 2026

PayJustNow brings BNPL payments to TFG’s Bash platform

Banking & Finance

PayJustNow brings BNPL payments to TFG’s Bash platform

15 Jul 2026

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Advertising

365 Digital appointed authorised Google Ads sales representative across 4 African markets

Issued by 365 Digital 15 Jul 2026

South African Tourism COO Ismail Dockrat: Why execution is the real test of strategy

Tourism

South African Tourism COO Ismail Dockrat: Why execution is the real test of strategy

Robin Fredericks 15 Jul 2026

Professor Mike Sathekge – head of the Department of Nuclear Medicine at UP and Steve Biko Academic Hospital, and president and CEO of NuMeRI – with his Harry Oppenheimer Fellowship Award at the announcement ceremony at the Brenthurst Library. Image supplied.

Medical Research

Nuclear medicine specialist receives R3m grant to turn tide against breast cancer

14 Jul 2026

Source: Supplied.

Finance

SA investment sector beats global CX benchmark as insurers focus on trust and value

10 Jul 2026

SA startup Float sets sights on UK growth

SMEs

SA startup Float sets sights on UK growth

8 Jul 2026

Natalie Druion is the executive head of conversations at Momentum Group. Source: Supplied.

PR & Communications

Conversation is the last competitive advantage for brands

Natalie Druion 7 Jul 2026

The dashboard is not the problem. Our definition of success Is

Marketing

The dashboard is not the problem. Our definition of success Is

Wayne Tigere, Issued by Dentsu 7 Jul 2026

Retail has a role in fixing South Africa’s youth job crisis

Training

Retail has a role in fixing South Africa’s youth job crisis

Kayleigh Fazan 6 Jul 2026

World PR Day

#WPRD2026 | Always on, not always seen: The women leading in financial services

Tracy Jones 6 Jul 2026

Sardine quota raised to ease processing shortages

Fishing

Sardine quota raised to ease processing shortages

1 Jul 2026

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 29 Jun 2026

Top SA Digital Marketing Agency now helps Brands show up in ChatGPT

Marketing

Top SA Digital Marketing Agency now helps Brands show up in ChatGPT

Issued by Woww 4 May 2026

What SA Brands should look for when searching for the best web design company

Marketing

What SA Brands should look for when searching for the best web design company

Issued by Woww 9 Feb 2026

Top Answer Engine Optimization Agency in South Africa for brands that want to be recommended by AI

Marketing

Top Answer Engine Optimization Agency in South Africa for brands that want to be recommended by AI

Issued by Woww 20 Apr 2026

Tractor strengthens roadside digital network with new sites

OOH

Tractor strengthens roadside digital network with new sites

Issued by Tractor Outdoor 23 Jun 2026

The power of connection: How Blu Label Media is building SA’s most integrated consumer ecosystem

Media

The power of connection: How Blu Label Media is building SA’s most integrated consumer ecosystem

Issued by Blu Label Media 19 Jun 2026

Eskom, which runs Africa's only operational nuclear power station near Cape Town, is preparing a request for information covering up to 5,200 megawatts of new capacity. Image credit: , , via Wikimedia Commons

Nuclear Power

#AEF2026: Everything is coming up nuclear for South Africa

18 Jun 2026

CA&S Group advances digital commerce strategy with investment in TDMC

Media

CA&S Group advances digital commerce strategy with investment in TDMC

Issued by TDMC 18 Jun 2026

Retail media has a measurement problem and standardisation is the solution

Retail Marketing

Retail media has a measurement problem and standardisation is the solution

Daniel Malan, Issued by Dentsu 18 Jun 2026

Elené Cooke: What performance marketing sees – and what it doesn’t

Marketing

Elené Cooke: What performance marketing sees – and what it doesn’t

Issued by Lumico 18 Jun 2026

South Africa’s spam-call era is over and call centres must evolve or die

Direct Marketing

South Africa’s spam-call era is over and call centres must evolve or die

JG Bezuidenhout, Issued by Offernet 11 Jun 2026

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

Kasi businesses reveal lived realities shaping growth and sustainability

Informal Retailing

Kasi businesses reveal lived realities shaping growth and sustainability

10 Jun 2026

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Marketing

B2B marketing in the age of dark social: Tracking and leveraging the influence you can’t see

Issued by We Do Digital 10 Jun 2026

Woohoo I Vibe Coded my own app - Oh wait!

Software

Woohoo I Vibe Coded my own app - Oh wait!

Lynn Cupido, Issued by Soms Digital 9 Jun 2026

Supplied image: Sibusiso Ndlovu, CEO of Media Creative Hub

Education

School marketing in 2026: Why trust and community matter

Sibusiso Ndlovu 9 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026