Conversion | Bizcommunity

Conversion | Bizcommunity

News

How Offernet protects client media budgets from ad fraud through VeriNET

Digital

How Offernet protects client media budgets from ad fraud through VeriNET

JG Bezuidenhout, Issued by Offernet 34 minutes

Eliminating the 'Toggle Tax': How CRM integration transforms your customer experience

CRM, CX, UX

Eliminating the 'Toggle Tax': How CRM integration transforms your customer experience

Martie de Beer, Issued by Telviva 21 Oct 2026

Phoebe Opperman

Design

Beyond the Pixel-Pusher Tax: Why strategic design should start on Day 0

Phoebe Opperman and AJ van den Heever, Issued by DUO Marketing + Communications 20 Oct 2026

4 Black Friday fixes retailers still have time to correct

E-commerce

4 Black Friday fixes retailers still have time to correct

16 Oct 2026

GoTyme Bank’s SME outlook for Q4 2026

SMEs

GoTyme Bank’s SME outlook for Q4 2026

Issued by GoTyme for Business 15 Oct 2026

The marketing accountability gap every CEO and CFO should be asking about

Marketing

The marketing accountability gap every CEO and CFO should be asking about

JG Bezuidenhout, Issued by Offernet 15 Oct 2026

FMCG

Heineken Beverages named Brand of the Year at the 2026 Loeries

Issued by Heineken Beverages 14 Oct 2026

iOCO lifts profit 39% as it steps up acquisition-led growth

Technology

iOCO lifts profit 39% as it steps up acquisition-led growth

14 Oct 2026

SA’s online retail growth depends on trust and consumer confidence

E-commerce

SA’s online retail growth depends on trust and consumer confidence

14 Oct 2026

Kenya approves $350m financing for Kenya Airways

Aviation

Kenya approves $350m financing for Kenya Airways

12 Oct 2026

7 questions to ask before you hire an SEO company in 2026

Digital

7 questions to ask before you hire an SEO company in 2026

Issued by Bold Online Marketing 12 Oct 2026

Workers are seen underground at a mine near Pretoria. Image credit: Reuters/Siphiwe Sibeko/File Photo

Markets & Investment

100,000 new jobs by 2035: Mining sector aims to add R65bn to SA’s GDP

Maroefah Smith 8 Oct 2026

Musa Kalenga, CEO of the Brave Group says AI filters now sideline up to 40% of emails before customers see them (Image supplied)

Marketing

AI changes inbox visibility; marketers need to rethink strategy

Musa Kalenga 5 Oct 2026

New NIQ report: South African tech brands can win in 2027 by helping shoppers justify the purchase

Research

New NIQ report: South African tech brands can win in 2027 by helping shoppers justify the purchase

Issued by NielsenIQ 1 Oct 2026

Marketers are planning for a consumer that no longer exists

Marketing

Marketers are planning for a consumer that no longer exists

Issued by Dentsu 1 Oct 2026

SmartLease adds digital ‘lease in a day’ capability to Growthpoint’s portfolio from November

Proptech

SmartLease adds digital ‘lease in a day’ capability to Growthpoint’s portfolio from November

Issued by Catchwords 25 Sep 2026

TikTok One is now live in South Africa. Pictured: US beauty and lifestyle influencers: Charlotte Palermino, Toni Bravo, Cyrus Veyssi, Golloria George(Image source@ WWD

Social Media

The creator economy shifts from influence to infrastructure: Why marketers need to pay attention

Roonie Mutsinze 25 Sep 2026

Source: Supplied.

Financial Services

Black Friday push drives Paystack’s new Shopify checkout in South Africa

25 Sep 2026

Source: Supplied. Lauren Turner, Head: Corporate Affairs at Growthpoint Properties.

Proptech

SmartLease: How Growthpoint is preparing to speed up commercial deals

25 Sep 2026

Award-winning digital marketing agency puts performance marketing first in South Africa

Digital

Award-winning digital marketing agency puts performance marketing first in South Africa

Issued by Oak Ventures 23 Sep 2026

Psycho Bunny's new AI campaign brings fashion mystery to life

Retail Marketing

Psycho Bunny's new AI campaign brings fashion mystery to life

23 Sep 2026

Joburg Tourism and Satsa launch bookable city itineraries

Tourism & Travel

Joburg Tourism and Satsa launch bookable city itineraries

23 Sep 2026

Warc has released the 5th edition of Warc Rankings analysis linking creativity and effectiveness in The health of creativity 2026 (Image supplied)

Advertising

Why award-winning creative ideas double campaign impact

18 Sep 2026

FMCG

Tiger Brands diverts 60 tonnes of waste from landfill across three sites

18 Sep 2026

Bold Online finds SMEs adding digital channels before fixing the fundamentals

Digital

Bold Online finds SMEs adding digital channels before fixing the fundamentals

Issued by Bold Online Marketing 16 Sep 2026

SA’s unique AI habits key to capturing market share this retail peak

Technology

SA’s unique AI habits key to capturing market share this retail peak

Zaida Kamish and Malcolm Peters, Issued by Incubeta 15 Sep 2026

Source: Pexels.

Insurance & Actuarial

After severe Cape floods, Old Mutual Insure faces R376m storm test

14 Sep 2026

A drone view shows South Africa’s Sasol petrochemical refinery in Sasolburg, southwest of Johannesburg. Image credit: Reuters/Thando Hlophe/File Photo

Renewables & Energy Efficiency

Sasol challenges scientists to unlock access to green hydrogen

14 Sep 2026

The signals shaping business, media, technology, and consumer behaviour across Africa

Media

The signals shaping business, media, technology, and consumer behaviour across Africa

Issued by Dentsu 11 Sep 2026

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

Digital

Ad fraud: The cheapest lead may be the most expensive lead you ever buy

JG Bezuidenhout, Issued by Offernet 10 Sep 2026

A clean bill of health is not a diagnosis

Advertising

A clean bill of health is not a diagnosis

Issued by TruthsetsOnline.com 10 Sep 2026

The power of a sticky tension: Why growth starts with people

Marketing

The power of a sticky tension: Why growth starts with people

Issued by Xcentric 9 Sep 2026

Woolworths posts R84.5bn turnover and sharpens Food focus

Retailers

Woolworths posts R84.5bn turnover and sharpens Food focus

3 Sep 2026

Digital marketing, connectivity shape Cape Town tourism growth

Tourism & Travel

Digital marketing, connectivity shape Cape Town tourism growth

2 Sep 2026

Marketing has changed. Why media planning must change with it

Marketing

Marketing has changed. Why media planning must change with it

Tebogo Motshwene, Issued by Nor Digital Communications 2 Sep 2026

Source: Supplied.

Banking

Black is the new gold: 1.8 million grant beneficiaries make the Postbank switch

28 Aug 2026

Top Click is a Google Premier Partner in South Africa for 2026

Digital

Top Click is a Google Premier Partner in South Africa for 2026

Issued by Top Click 28 Aug 2026

AI is optimising for ad fraud… because you told it to

Artificial Intelligence

AI is optimising for ad fraud… because you told it to

JG Bezuidenhout, Issued by Offernet 26 Aug 2026

Competing with giants: How local brands can win in a high-budget digital landscape

Digital

Competing with giants: How local brands can win in a high-budget digital landscape

Issued by Traffic Brand 25 Aug 2026

Marketing

More leads won’t fix a weak conversion system

Issued by Livespace 21 Apr 2026

Marketing

Why businesses keep attracting the wrong enquiries

Issued by Livespace 5 Mar 2026

Advert translation requires an understanding of context, culture, tone, humour, idioms, consumer behaviour and the original campaign objective/s, says Nozibele Zondi (Image: @ Trams Tours

Advertising

South African ad translations need culture, not just language

Nozibele Zondi 21 Aug 2026

SA's e-commerce growth is masking shrinking profit margins

E-commerce

SA's e-commerce growth is masking shrinking profit margins

Angus LePine Williams 20 Aug 2026

Secunda CTL is a synthetic fuel plant owned by Sasol at Secunda, Mpumalanga. It uses coal liquefaction to produce petroleum-like synthetic crude oil. Image credit: , , via Wikimedia Commons

Sustainability

Sasol’s 30% emission drop plan is not all smoke and mirrors

20 Aug 2026

Where are you losing sales?

Marketing

Where are you losing sales?

Ansa Leighton-Buys, Issued by Dentsu 19 Aug 2026

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Events & Conferencing

CEM Africa 2026: Africa’s CX leaders meet in Cape Town

Issued by CEM Africa Summit 17 Aug 2026