The partnership gives eligible OneDayOnly customers the option to split purchases into instalments, offering greater flexibility when buying products through the platform’s limited-time deals.
The move comes as South Africa’s online retail market continues to expand. World Wide Worx forecasts that online sales will increase by 22.5% to R159bn in 2026, creating opportunities for retailers to attract new customers and improve conversion at checkout.
OneDayOnly specialises in time-limited offers across a range of product categories. While the deals are designed to encourage quick purchasing decisions, customers may still need to manage the cost of higher-value items within their monthly budgets.
“A shopper may spot a worthwhile deal on an appliance or a piece of furniture and still need to work out how the purchase fits into their budget,” says Dean Hyde, COO at PayJustNow. “Now, we're giving customers the best of both worlds. They can take advantage of an offer while it's available, without having to pay the full amount upfront.”
Through the integration, customers can access PayJustNow's Pay in three option, which allows eligible shoppers to divide a purchase into three equal, interest- and fee-free instalments. Pay in 12 provides a longer repayment period with interest, subject to the applicable terms.
For online retailers, flexible payments can play a role in reducing friction at checkout, particularly when customers are considering larger purchases or adding complementary products to their baskets.
According to Jessy van Eden, brand and strategic partnerships lead at OneDayOnly, the addition of PayJustNow responds directly to customer demand.
“Buy Now Pay Later isn't new to OneDayOnly – it has always been a successful payment option for our business, and our customers told us they wanted PayJustNow at checkout too,” she says. “So we listened.”
Van Eden says the partnership has already attracted new customers to the platform, including shoppers experiencing OneDayOnly's offering for the first time.
“When a deal with us is only live for 24 hours, flexibility at checkout can be the difference between missing out and securing the deal,” she adds.
The partnership also gives OneDayOnly access to PayJustNow's existing user network.
The payment provider reports more than 4.5 million registered users and 1.2 million monthly active users. Its platform is integrated with more than 3,850 merchants and has an average basket value of R1,400 across its network.
PayJustNow data also indicates that the average active customer has transacted five times over the past 12 months, pointing to the potential for flexible payment options to support repeat purchasing across participating retailers.
For merchants, this creates an opportunity to use payment flexibility not only to encourage individual transactions, but also to attract shoppers who are already familiar with the BNPL model.
“As online retail grows, the opportunity for merchants is not just to convert more shoppers, but to give them reasons to come back,” says Hyde. “Our customers are already using PayJustNow regularly across a wide range of retailers. By bringing that experience to OneDayOnly, we're helping shoppers make the most of the deals available to them, while giving the retailer another opportunity to build lasting customer relationships.”
The integration comes ahead of Black Friday, a key period for online retailers as shoppers compare promotions and look for value across product categories.
For OneDayOnly, adding another established payment option provides an additional way to respond to customer expectations during the promotional period, while the reported acquisition of new shoppers points to a longer-term opportunity beyond seasonal trading.
As online retail competition grows, payment choice is becoming part of the wider customer experience. For retailers, the challenge will be to ensure that flexible payment options translate into sustainable sales and repeat engagement, rather than simply higher transaction volumes.
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