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Ad revenue | Bizcommunity

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Advertising

Reddit ad revenue projected to reach $1.8bn in 2025

18 Jul 2025

Source: © 123rf Sam Swaine, founder of Audibly, says podcasts have moved beyond a content trend to become a necessary growth engine for brands

Radio & Audio

Podcasts: From content trend to growth engine for brands

Sam Swaine 10 Jul 2025

From passion to profit: tips to build a better side hustle

Entrepreneurship

From passion to profit: tips to build a better side hustle

12 Jun 2025

Advertising

Global ad spend projected to hit $1.16tn, despite economic volatility

12 Jun 2025

Advertising

Amazon’s ad business boom: Raking in over $60bn

21 May 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Marketing

Unpopular opinion by a CEO: Hyper-personalised marketing is just digital stalking

Issued by Wetpaint Advertising 1 Apr 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

Social Media

20 years of YouTube: 8 key innovations that have helped the video platform achieve its success

Alex Connock 18 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

Source: © World Kings Meta's platforms Facebook and Instagram, will no longer implement a fact-checking policy, instead relying on community notes

Media Freedom

Meta's Zuckerberg's shift on fact-checking: A "sprint" to appease a new president?

Danette Breitenbach 16 Jan 2025

Provantage CEO Jacques du Preez explains why OOH advertising poised for growth in SA in 2025 (Image supplied)

Media

#BizTrends2025: Provantage’s Jacques du Preez - OOH advertising poised for growth in SA

Jacques du Preez 15 Jan 2025

Source: © Goods Fox Tomorrow, Friday, 10 January, representatives of TikTok's parent company ByteDance will plead to the US Supreme Court to halt the decision of a looming ban later this month

Social Media

Implications of the banning of TikTok in the US

Danette Breitenbach 9 Jan 2025

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Advertising

Global ad spend to top $1trn in 2024 amid rapid digital growth and regulatory challenges

27 Nov 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

(Image supplied) The 2024 IAB South Africa Internet Advertising Revenue Report, also known as the Online AdSpend Report, has confirmed the significant expansion of online advertising as forecasted in last year’s report

Digital

IAB Online AdSpend Report: SA's digital ad revenue soars to R17.7bn

27 Sep 2024

Advertising

Warc: Spotify's new video ad strategy - a game-changer for multi-media campaigns?

18 Sep 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

A security guard stands watch by the Meta sign outside the headquarters of Facebook parent company Meta Platforms Inc in Mountain View, California, US. 9 November 2022. Reuters/Peter DaSilva/File Photo

Cyber Law

Nigeria fines Meta $220m for violating consumer, data laws

Elisha Bala-Gbogbo and and MacDonald Dzirutwe 22 Jul 2024

(Image supplied). The South African print media industry changes are shown in media monitoring company, Novus Group’s newly released 10 Years in Print Media report

Newspapers

Report shows the decline of print newspapers over the past decade

11 Jul 2024

Image supplied. Warc's The Future of Digital Commerce 2024 report highlights e-commerce trends

Digital

4 trends with an outsized impact on e-commerce going forward

7 Jun 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Marketing

#BizTrends2024: Roan Mackintosh - Overcoming tight budgets and data complexities in 2024

Roan Mackintosh 1 Feb 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

Advertising

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Source: © Shift Delete It is reported that Apple is pulling all its adverts from X following the endorsement of an antisemitic conspiracy theory by Elon Musk

Media Freedom

Apple follows IBM in pulling all adverts from X, after Musk endorses antisemitic conspiracy theory

20 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024

Research

Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

Mobile & Apps

Compcom probes Meta, X and Google for unfair media practice

Nqobile Dludla 18 Oct 2023

Advertising

Warc Report: Instagram's projected global ad revenue to soar to $71bn by 2024

20 Sep 2023

Source: © 123rf Global advertising spend will $1trn for first time next year says Warc research

Advertising

Warc: SA advertising spend to grow over 6% next year

25 Aug 2023

Experts say Elon Musk's decisions undermine new CEO. Source: Reuters.

Advertising

Elon Musk's Twitter rate limits could undermine new CEO, ad experts say

Jody Godoy, Sheila Dang and Akash Sriram 3 Jul 2023

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Marketing

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Issued by Membrana Media 20 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube

Marketing

YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

Membrana Media: Empowering publishers with enhanced video production solution

Digital

Membrana Media: Empowering publishers with enhanced video production solution

Issued by Membrana Media 23 May 2023

Source © Kheng Ho Toh With the rapid advancement in technology, advertisers now have a plethora of media types to choose from, including social media, radio, print, outdoor, and more. So is TV advertising is still as effective as it once was?

Advertising

Is television advertising still as effective as it once was?

6 Apr 2023

The rise and rise of content creators in the world of AI

Online Media

The rise and rise of content creators in the world of AI

Issued by Red & Yellow 4 Apr 2023

Source: © Pavel Danilyuk While AI is ready to make a big impact for marketers, before you cheers, proceed with extreme caution warns Incubeta

Digital

AI: A big impact for marketers, but don't cheers just yet, warns Incubeta

16 Mar 2023

Advertising

Warc Global Ad Trends: Global ad spend in publishing set to decline by 7.7%

22 Feb 2023

Source © Yingchou Han While the growth of podcasts have dipped, they are still the boss says Jon Savage

Streaming

3 reasons why podcasts are still the boss, despite growth slowdown

Jon Savage 9 Feb 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023