Idea | Bizcommunity

Idea | Bizcommunity

News

The hidden cost of not owning your marketing assets

Marketing

The hidden cost of not owning your marketing assets

Heleen Alberts 17 hours

Promotions & Activations

A new benchmark for brand experience: Playmakers wins Gold with Jameson’s spread the cheers

Issued by Playmakers 19 hours

In the final session of the 2025 Marketing Masterclass series, industry leaders unpacked why safe, predictable advertising is failing and how entertainment, bold thinking and real consumer insight are the new keys to relevance. (Image Supplied)

Marketing

Marketing masterclass: Why “boring” brands are losing attention

17 hours

Image credit: Pexels

Aesthetic Medicine

Would you put period blood on your face? What science says about ‘menstrual masking’

Dipa Kamdar 3 days

OLC claims major wins at the 2025 Assegai Awards

Direct Marketing

OLC claims major wins at the 2025 Assegai Awards

Issued by OLC Through The Line Communications 20 Nov 2025

Why digital readiness should drive SMME support

SMEs

Why digital readiness should drive SMME support

Lungi Sangqu 19 Nov 2025

Natural Drinks launches limited-edition mango-infused ginger beer

FMCG

Natural Drinks launches limited-edition mango-infused ginger beer

19 Nov 2025

Source: Reuters.

Finance

Trump's empty chair at G20 summit an opportunity for South African hosts

19 Nov 2025

Regine le Roux, founder and managing director, Reputation Matters, says the trend of brands issuing tongue-in-cheek “apology” notices written in the style of crisis communication misses the mark (Source: © 123rf )

PR & Communications

The “Mock Apology” trend: A case of brands crying wolf

Regine le Roux 19 Nov 2025

The journey of sound artist Nkateko Shilowa aka Clxrity

Music

The journey of sound artist Nkateko Shilowa aka Clxrity

18 Nov 2025

Big impact on small businesses

SMEs

Big impact on small businesses

Issued by Edge Growth 18 Nov 2025

Windhoek Beer’s new campaign, Real Beer, Real Food and Nothing Else has hit the streets with the arrival of the Windhoek Beer Hops Truck (image supplied)

Promotions & Activations

#BehindtheCampaign: Real Beer, Real Food and Nothing Else

18 Nov 2025

Advertising

Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Media

South Africa needs to rethink its community media policy - 4 ways to close the gaps

Franz Krüger 17 Nov 2025

Primary & Secondary Education

When to keep Pure Maths in the equation and when to change to Maths Lit

14 Nov 2025

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Direct Marketing

Offernet wins 4 Assegai Awards for Innovation in South African Performance Marketing

Issued by Offernet 14 Nov 2025

Movember and Men’s Health: Why awareness matters in South Africa

Oncology

Movember and Men’s Health: Why awareness matters in South Africa

Issued by Securitas® Financial Group 14 Nov 2025

A journey of purpose, growth, and ubuntu: The Mandela Washington Fellowship experience of a CRET alumnus

Higher Education

A journey of purpose, growth, and ubuntu: The Mandela Washington Fellowship experience of a CRET alumnus

Issued by Cyril Ramaphosa Foundation 13 Nov 2025

Click2Cook. A recipe for success: Turn shopping intent into action

E-commerce

Click2Cook. A recipe for success: Turn shopping intent into action

Issued by Vicinity Media 13 Nov 2025

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Marketing

Can the Sunlight bar become a youth icon through #RaiseTheBar?

Karabo Ledwaba 13 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

Cannes Lions

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

We Are Egg to open flagship beauty store at The Zone

Health & Beauty

We Are Egg to open flagship beauty store at The Zone

13 Nov 2025

Rethinking AI-Generated advertising: How real people really react

Artificial Intelligence

Rethinking AI-Generated advertising: How real people really react

Ecem Erdem and Věra Šídlová, Issued by Kantar 12 Nov 2025

How locally-driven hotels are driving West Africa's hospitality resurgence

Hospitality

How locally-driven hotels are driving West Africa's hospitality resurgence

12 Nov 2025

Creative legend John Hunt retires

Advertising

Creative legend John Hunt retires

11 Nov 2025

Youth Marketing

Decoding Gen Z: The first post-brand generation

Japhet Manda, Issued by Brave Group 11 Nov 2025

Pace Van and Bakkie Rental: Powering the future of business car rental in South Africa

Commercial & Industrial

Pace Van and Bakkie Rental: Powering the future of business car rental in South Africa

Issued by Pace Car Rental 10 Nov 2025

The business case for employee engagement

Marketing

The business case for employee engagement

Andrew Solomon, Issued by Achievement Awards Group 10 Nov 2025

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

#OrchidsandOnions

#Orchids&Onions: SAB drives a hard message home, KFC does ESG right

Brendan Seery 10 Nov 2025

Marcel Capra, Chief Operations Officer of EQPlus

#EvolutionofWork

From chaos to clarity: The transformation of independent contracting

Marcel Capra 7 Nov 2025

Shay Mitchell launches K-beauty-inspired skincare for kids

Paediatrics

Shay Mitchell launches K-beauty-inspired skincare for kids

7 Nov 2025

Thule Ngcese, creative partner & co-founder at Distrikt 9, a supplier development partner of VML South Africa, has watched from the jury room as work out of the Middle East increasingly dominates the Loeries. The South African creative industry, he says, needs to up its game (Image supplied)

Advertising

Thule Ngcese: "Time to lead, not follow. SA needs to up its game."

Thule Ngcese 7 Nov 2025

A branch of South African mobile communications provider Vodacom in Cape Town is shown in this picture taken 10 November 2015. Reuters/Mike Hutchings/File Photo

Corporate & Commercial Law

'Please call me' case finally over as Vodacom and Makate settle out of court

Staff reporter 6 Nov 2025

Image supplied.

CSI & Philanthropy

The Art of Making a Difference: Naked collabs with SA artists

6 Nov 2025

Niko Kougioumtzis, RAPT Creative strategist asks culture, pop culture, and the marketing mirror: which influences which? (Image source: © Professional Jeweller )

Marketing

What came first: Marketing or culture?

Niko Kougioumtzis 4 Nov 2025

From highways to headlines, The OG Influencer made its presence felt everywhere (Image supplied)

OOH

#BehindtheCampaign: OG Influencer shows OOH is impossible to ignore

4 Nov 2025

Hiring your first employee: practical steps for small businesses

HR

Hiring your first employee: practical steps for small businesses

Ilana Bouwer, Issued by Pnet 4 Nov 2025

Why the "glass is greener" belief is misleading in packaging design

Packaging

Why the "glass is greener" belief is misleading in packaging design

4 Nov 2025

Image source: Oleksandr Mudretsov –

Higher Education

University ranking systems are being rejected. African institutions should take note

Sioux McKenna 4 Nov 2025

Image credit: H&M x Glenn Martens by Jabu.pix

Fashion

H&M South Africa unveils H&M x Glenn Martens collection

31 Oct 2025

Image source: Xeniya Kovaleva from

IP Law

Why Nero's attempt to trademark its 'Champagne' brand fizzled out in EU court

Jeremy de Beer 30 Oct 2025

Pick n Pay’s digital evolution: Building a connected retail future

Retailers

Pick n Pay’s digital evolution: Building a connected retail future

Evan-Lee Courie 30 Oct 2025

Podcasts

Dentsu Wisdom Podcast explores human-centred design and meaningful brand connection with Debbie Millman

Issued by Dentsu 29 Oct 2025

Tembisa West Secondary School crowned champions of 2025 Samsung Solve for Tomorrow competition

Technology

Tembisa West Secondary School crowned champions of 2025 Samsung Solve for Tomorrow competition

Issued by Samsung 29 Oct 2025

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Marketing & Media

Warc: The correlation between creativity and effectiveness

28 Oct 2025

SA algae-fuel startup wins world’s largest green business competition

Entrepreneurship

SA algae-fuel startup wins world’s largest green business competition

28 Oct 2025

ESG

Work that matters: How OLC is turning brand purpose into real-world change

Issued by OLC Through The Line Communications 28 Oct 2025

Advertising

Online gambling ads: Somebody has to say “enough”

Sarah Britten 27 Oct 2025