Results for Damon Stapleton


To be human. Don't worry there's a happy ending
To be human. Don't worry there's a happy endingArticle

Opinion | Damon Stapleton's take on what it means to be human...

Damon Stapleton 24 Mar 2020

Advertising. I hope this doesn't go viral
Advertising. I hope this doesn't go viralArticle

For the last 10 years, I feel like advertising has tried to make an argument. The argument is one of precision...

Damon Stapleton 4 Mar 2020

Photo by Tim Mossholder on .
Lessons from the second last Blockbuster in the worldArticle

Dargaville, a small town on the banks of the Wairoa River in the North Island of New Zealand with a population of approximately 4,500 people, lost the second-last 'Blockbuster' movie store on Earth a few weeks ago. The last one is in the town of Bend, Oregon in the USA...

Damon Stapleton 10 Feb 2020

'Horse not featured'. Image via
Sometimes a yacht needs a horseArticle

In my head, I went through all the answers I thought he could give. But I was way off...

Damon Stapleton 27 Jan 2020

Having fun underwater
Having fun underwaterArticle

40-million dollars is a lot of money. That is the loss Cats is expected to make. It is a re-occurring event in film. A sure-fire winner that fails...

Damon Stapleton 13 Jan 2020

2020 media trends and predictions (or how not to get distracted by shiny new things)
2020 media trends and predictions (or how not to get distracted by shiny new things)Article

The continuously changing media landscape makes it tough to keep abreast of the latest media trends, consumers are harder to reach, and a deluge of data and online touchpoints provides more options for media planning than ever before...

Anusha Harri, Issued by Kantar 7 Jan 2020

Leather worker in Dharavi. All images ©
You are never lost in Mumbai, you are just on your wayArticle

My problems began where most problems do: Being friends with a Bulgarian art director...

Damon Stapleton 17 Dec 2019

The Best of Biz: Marketing & Media 2019
#BestofBiz 2019: Marketing & MediaArticle

We've compiled our annual #BestofBiz 2019 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

17 Dec 2019

Image source: Gallo/Getty.
What will advertising be like in 500 years?Article

This is an article that chief strategy officer Rupert Price and I recently wrote for Idealog Magazine. We were asked a simple question: "What will advertising be like in 500 years?" Now, Rupert and I are not very good at thinking ahead. Even when it comes to what we want for lunch. And 500 years is a bloody long time. But we gave it a go. And then we went to an unplanned lunch. Enjoy...

Damon Stapleton 10 Dec 2019

Photo by Marcelo Moreira on
The risk of not taking risksArticle

In a recent interview with Empire Magazine, Martin Scorsese said that he didn't think Marvel movies were cinema. As you can imagine this statement caused much gnashing of Twitter teeth. So, to explain his position, he wrote an article for the New York Times...

Damon Stapleton 25 Nov 2019

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So, what happens to 'once upon a time'?Article

In his excellent book Blowing the Bloody Doors Off, Michael Caine tells the story of meeting John Wayne at the Beverly Hills Hotel on his first trip to the United States...

Damon Stapleton 14 Oct 2019

Stapleton captions this: Spikes Asia 2019 Direct Jury with a clown.
Swimming with clownsArticle

This is a plea for naughtiness. Naughtiness is defined as mischievousness, prankishness, a type of disobedience...

Damon Stapleton 30 Sep 2019

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Phineas Gage is a strange story we should all knowArticle

13 September 1848 was not a good day for Phineas Gage. Until that day, the handsome 25-year-old had worked his way up to the position of foreman. By all accounts, he was very good at his job. Shrewd and capable. Somebody you could depend on to get the job done. But, unfortunately, on that day, none of these fine qualities would help him...

Damon Stapleton 2 Sep 2019

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450-million dollars for peacock feathersArticle

This is Salvator Mundi. The world's most expensive painting. It recently sold for 450-million dollars at Christie's in New York...

Damon Stapleton 2 Sep 2019

Screen grab from ABC's footage.
Gentle anarchy never hurt anybodyArticle

There is probably a weird German word for it. A word for that strange feeling you get when you see an idea and it makes you happy and jealous at the same time...

Damon Stapleton 5 Aug 2019

Damon Stapleton, now regional chief creative officer for DDB Australia and New Zealand.
Damon Stapleton on stepping up in new position, selecting creatives of the futureArticle

Former ECD of TBWA\Hunt\Lascaris, Damon Stapleton made his move to New Zealand eight years ago but he's stayed at the top of our radar with his excellent award-winning work and insightful industry commentary on his blog, Damon's Brain. Here's more on his impressive recent promotion and his advice to anyone looking to make a similar career leap across the ocean...

Leigh Andrews 24 Jul 2019

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Advertising: Making it mean somethingArticle

After Cannes, I found it difficult to write anything. It felt like everything had been said. It had been dissected in a million different ways...

Damon Stapleton 23 Jul 2019

What if nothing is changing?
What if nothing is changing?Article

There is an advertising urban myth about a company needing to sell more baby powder. Basically, all the brightest and the best would come into a room each day and try and brainstorm how they could sell more baby powder...

Damon Stapleton 16 Jul 2019

Great(stock) anthology gets global recognition at Cannes
Great(stock) anthology gets global recognition at CannesArticle

The widely acclaimed 'Anthology of (Great)stock Poetry' campaign by local visual services provider, Greatstock, was recently shortlisted for two awards at Cannes...

Issued by Greatstock 26 Jun 2019

Talent is never a single malt
Talent is never a single maltArticle

Talent. It's one of those words. Like the word, creativity. Everybody nods and agrees that you need it. These days, everybody, says they need talent desperately. What is also perhaps true, is that the changing structure of our business, from consultants to in-house agencies and everything in between means all sorts of people are perhaps figuring out what this word actually means for the first time...

Damon Stapleton 25 Jun 2019

Tara McKenty - creative director for Google APAC and Google digital communication jury president for Loeries 2019.
#Loeries2019: "The responsibility to use creativity and craft for social good" - Tara McKentyArticle

I chatted to the international jury presidents ahead of the upcoming Loeries Creative Week. Next in the series is this year's Google digital communication jury president Tara McKenty, creative director for Google APAC...

Leigh Andrews 15 May 2019

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Norah Jones, KFC and forgivenessArticle

We had been waiting almost an hour. An hour is a long time to wait. You start playing weird games in your head. I will count to thirty. When the big hands gets to the five, I am definitely out of here. You also silently seethe...

Damon Stapleton 30 Apr 2019

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Yes, but what about Pablo Escobar's hippos?Article

I will get to the hippos later but first, pornography. I know, that sentence surprised me too...

Damon Stapleton 15 Apr 2019

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If you keep doing that you will go blindArticle

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

Damon Stapleton 20 Mar 2019

What is madness worth? Lessons from Vince and Tony
What is madness worth? Lessons from Vince and TonyArticle

We will get to the painting later. We need to go back 48 hours...

Damon Stapleton 5 Mar 2019

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Anybody want tickets to Fyre Festival?Article

There is an adage in advertising that says nothing kills a bad product faster than good advertising. Of course, that is assuming the product actually exists...

Damon Stapleton 29 Jan 2019

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Anybody fancy building a dangerous cathedral?Article

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

Damon Stapleton 15 Jan 2019

#BestofBiz 2018: Marketing & Media
#BestofBiz 2018: Marketing & MediaArticle

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

18 Dec 2018

All images © .
The soft silence of TokyoArticle

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone...

Damon Stapleton 11 Dec 2018

Photo by Pixabay on .
So, how's the pitch going?Article

My first big pitch. I had a pitch jacket that made me look like a featured extra from Miami Vice. I was sh!tting myself and had a fixed smile on my face in the futile attempt to appear professional...

Damon Stapleton 23 Nov 2018

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There's a reason they say a picture is worth a thousand wordsArticle

Years ago, I was asked by a client to write some ads. There was a catch. He wanted me to write ads about nothing...

Damon Stapleton 20 Nov 2018

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The undeniability of RedwoodsArticle

There is a type of silence that happens now and again that makes you smile. When this silence happens and you look around, the other people with you have exactly the same expression...

Damon Stapleton 20 Nov 2018

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The rise of the internet classArticle

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

Damon Stapleton 25 Sep 2018

#BehindtheSelfie with... Damon Stapleton
#BehindtheSelfie with... Damon StapletonArticle

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

Leigh Andrews 18 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and NikeArticle

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

Damon Stapleton 11 Sep 2018

What do you want creativity to do?
What do you want creativity to do?Article

"What can creativity do?" Last week, I was asked this simple question. I have been asked this four-word puzzle a few times in my career. It is a strange question...

Damon Stapleton 21 Aug 2018

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The love story of an engine and a compassArticle

Years ago, I was lucky enough to work with two giants in the advertising industry. Out of respect, I am not going to name them because they would want it that way...

Damon Stapleton 7 Aug 2018

Free stock image by Pixabay on .
Enough plankton, and you sir, have a whaleArticle

It has been a couple of weeks of belief and varying degrees of success...

Damon Stapleton 17 Jul 2018

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Stranger Things: The Cannes EditionArticle

I was walking down a little back street in Cannes. I reached one of those fashion outlets that always make me think they are a front for something else...

Damon Stapleton 3 Jul 2018

Screengrab from the Jordan Peterson 'difficulties of creative people' interview.
Do you speak creativity?Article

"Doing stand-up in Poland." This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation...

Damon Stapleton 13 Jun 2018

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The illusion of controlArticle

Kintsugi: The Japanese art of repairing broken pottery with powdered gold...

Damon Stapleton 29 May 2018

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What if you could change the world?Article

I will get to the accompanying picture a bit later. First, let me give you a scenario: Imagine there is a job you have dreamed of your whole life. It is all you have ever wanted to do. You spend every day trying to make it happen. You are passionate and diligent. You work hard. This job is all you care about...

Damon Stapleton 8 May 2018

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A priest and a psychic walk into a New York bar...Article

This is one of my favourite pictures of New York. It shows the density of the place. As I am taking a picture of the graffiti, in that split second of focusing, a yellow cab and a man on a motorised wheelchair drifted into frame...

Damon Stapleton 8 May 2018

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Two lessons from the Green Mill Cocktail LoungeArticle

Chicago. It's almost midnight and it's cold. But not too cold. It's the kind of cold that makes you alert. It gives the evening a crispness and makes the neon signs a little sharper...

Damon Stapleton 24 Apr 2018

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The worst laugh is at the back of the roomArticle

One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago...

Damon Stapleton 10 Apr 2018

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Be somewhereArticle

I want you to imagine I am telling you the story of Goldilocks and the three bears. In your head, run it through. Picture all the details, the twists and turns and the big ending...

Damon Stapleton 27 Mar 2018

Screengrab from the 'Nike Nothing beats a Londoner' commercial.
Respect the painArticle

I would like to talk about a feeling. A very strange and specific feeling that you can get, being a creative in advertising. To explain it, I will take you back a few years, to a job interview I had in London...

Damon Stapleton 6 Mar 2018

The new logo for Leeds United.
Advertising was never supposed to be a generic medicineArticle

The first thing advertising has to do is be noticed. It would seem right now many are forgetting this. If an ad isn't noticed the rest doesn't matter, does it...

Damon Stapleton 6 Feb 2018

Image by Minky Stapleton ©  republished with permission from .
Aloha, porn, missiles and the unchanging human raceArticle

So, it's a balmy morning on 13 January 2018 in Hawaii. You can smell the hibiscus and you can see the early morning light dancing off those over-sized waves only the Pacific Ocean can bring. Life is good. As you stroll along the beach your phone makes a strange noise. You look down and squint a little to read the screen. It says that there are incoming missiles about to hit and the alarm is not a drill...

Damon Stapleton 30 Jan 2018

Picture taken at Yayoi Kusama exhibition © – .
Maybe we should try 'fun' this yearArticle

Last year was a very serious year. People were very serious. They were serious about where advertising is going...

Damon Stapleton 9 Jan 2018

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