Results for Borderless Access

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Are marketers focusing on the right channels?
Are marketers focusing on the right channels?Article

Borderless Access surveyed consumers and marketing professionals across 11 countries to understand how these shifts have changed the industry - and what they mean for the future of media and marketing...

Issued by Borderless Access 7 Apr 2021

How Coca-Cola Africa leveraged Borderless Access's bot-enabled research solution to unpack healthy consumption habits
How Coca-Cola Africa leveraged Borderless Access's bot-enabled research solution to unpack healthy consumption habitsArticle

Why tech-enabled research is the right solution for Africa: Exploring a Coca-Cola Africa case study on healthy consumption habits...

Bev Tigar-Basset, Issued by Borderless Access 25 Mar 2021

Borderless Access crosses more borders; launching first-party digital panels in Ecuador, Peru, France and Italy
Borderless Access crosses more borders; launching first-party digital panels in Ecuador, Peru, France and ItalyArticle

Borderless Access recently introduced its first-party market research panel community in four new markets. The newest additions to its stable of markets include Peru and Ecuador in Latin America, and France and Italy in Europe...

Issued by Borderless Access 17 Mar 2021

Sub-Saharan marketers dance to a digital tune
Sub-Saharan marketers dance to a digital tuneArticle

Covid-19 has turned the world upside down for almost every industry. The marketing industry is no exception...

Issued by Borderless Access 27 Jan 2021

Surfing the tides: digital media has come out tops in post-lockdown Africa
Surfing the tides: digital media has come out tops in post-lockdown AfricaArticle

Of all the communication channels available today, social media is the channel that most people claim they have been exposed to in terms of brand and advertising messages, since Covid-19...

Issued by Borderless Access 8 Dec 2020

Nigel Green, CEO, deVere Group
Brexit closes Brit expats' bank accountsArticle

Many of the 1.8-million British expats living in Europe will have their UK bank accounts closed imminently because of Brexit - and they should urgently seek alternatives to "sidestep avoidable issues"...

13 Nov 2020

Borderless Access expands team by 10% to support newly formed healthcare business - BA Health
Borderless Access expands team by 10% to support newly formed healthcare business - BA HealthArticle

Borderless Access, the digital market research products and solutions company, has announced a range of technology and analytics-driven research capabilities to fulfil today's dynamic and multi-dimensional research demands from healthcare, life-sciences and diagnostic companies...

Issued by Borderless Access 9 Nov 2020

Has shopping behaviour changed in sub-Saharan Africa since the start of the pandemic?
Has shopping behaviour changed in sub-Saharan Africa since the start of the pandemic?Article

The coronavirus has had an interesting impact on our consumer behaviour, with large swathes of the world's population changing their well-worn habits within a few short weeks...

Issued by Borderless Access 28 Sep 2020

Sub-Saharan Africans increase healthy habits to beat the virus
Sub-Saharan Africans increase healthy habits to beat the virusArticle

Covid-19 has prompted many of us to examine our health, with 63% of people around the world reporting that coronavirus has encouraged them to seriously consider their levels of health and fitness...

Issued by Borderless Access 31 Aug 2020

Work from home - short-term response or new normal?
Work from home - short-term response or new normal?Article

Across the world, Covid-19 pandemic has upended people's working lives. Borderless Access has taken a closer look at how people's working lives have changed in sub-Saharan Africa...

Issued by Borderless Access 20 Aug 2020

Image source: .
How digital research is best positioned to understand African consumersArticle

Pamro (Pan African Media Research Organisation) in association with Borderless Access presented a webinar on 21 July, where African research and the digital evolution of the continent's consumers was unpacked...

23 Jul 2020

South Africans' attitudes to medical travel consultation, post-lockdown
South Africans' attitudes to medical travel consultation, post-lockdownArticle

Borderless Access conducted a survey to understand perceptions around medical travel consultations and what advice people will seek from medical professionals, once travel restrictions open up...

Issued by Borderless Access 14 Jul 2020

South Africans embrace digital medical consultations
South Africans embrace digital medical consultationsArticle

Borderless Access brings you findings from 10 countries on how modes of medical consultation have and will continue to change, post-lockdown...

Issued by Borderless Access 7 Jul 2020

Money makes the world go round: Understanding financial behaviour in South Africa
Money makes the world go round: Understanding financial behaviour in South AfricaArticle

As South Africa, along with the rest of the world, strives to jump-start the economy after its unprecedented hiatus, Borderless Access shares the financial and banking behaviour of our citizens...

Issued by Borderless Access 24 Jun 2020

Liquor bounces back: Anticipated alcohol consumption post lockdown
Liquor bounces back: Anticipated alcohol consumption post lockdownArticle

The market is expected to witness a shift in the consumers' alcohol-buying behaviour as they settle into Level 3. Borderless Access, therefore, conducted a study to understand this change in behaviour and how it might impact the alcohol industry...

Issued by Borderless Access 17 Jun 2020

Has your offline tracker gone 'off-track' during this lockdown?
Has your offline tracker gone 'off-track' during this lockdown?Article

Since the inception of market research, agencies, marketers and brand managers have relied on brand trackers to measure brand and competitor performance...

Issued by Borderless Access 1 Jun 2020

Consumer perceptions of digital payment methods: South Africa
Consumer perceptions of digital payment methods: South AfricaArticle

As digitisation makes its way into Africa across sectors and industries, digital payment methods are being offered as safe and convenient alternatives to traditional options...

Issued by Borderless Access 19 May 2020

Covid-19 - Which media channels to use to connect with consumers
Covid-19 - Which media channels to use to connect with consumersArticle

At a time of global shift, it is imperative for brands to remain connected to their consumers. Communicating actively during turbulent times gives consumers the peace of mind that they can still rely on their trusted brands...

Issued by Borderless Access 7 May 2020

Media un-usual
Media un-usualArticle

In partnership with Borderless Access, BMi Research conducted an online survey to understand how the lockdown impacted media consumption...

Jenni-Ruth Coggin, Issued by BMi Research 30 Apr 2020

Covid-19 - How brands can support South African consumers
Covid-19 - How brands can support South African consumersArticle

With every aspect of their lives being affected by the impact of Covid-19 and the national lockdown, consumers are expecting more from their brands than ever before...

Issued by Borderless Access 29 Apr 2020

Essentials un-usual
Essentials un-usualArticle

With the lockdown extension, there is a natural need for South Africans to feel secure about ongoing essential goods and services. BMi Research conducted a survey using an online panel from Borderless Access* to ascertain current perceptions...

Issued by BMi Research 23 Apr 2020

Not taking lockdown lying down: A 360 industry overview
Not taking lockdown lying down: A 360 industry overviewArticle

An overview of Bizcommunity's Press Offices, companies and organisations putting the grit in integrity, by continuing to communicate and innovate despite the many challenges of the Covid-19 lockdown...

Issued by Bizcommunity.com 21 Apr 2020

#Covid-19: Top concerns for South African consumers
#Covid-19: Top concerns for South African consumersArticle

Borderless Access gathered the information in this article via an online survey of over 4,500 people over nine countries. The survey covered panellists from USA, Mexico, UK, Germany, South Africa, Nigeria, India, Saudi Arabia and UAE and was conducted from 20-29 March 2020 as most of those countries were entering into states of national lockdown...

Issued by Borderless Access 21 Apr 2020

Easter un-usual
Easter un-usualArticle

Post the president's lockdown extension announcement on 9 April 2020, BMi Research conducted a survey using an online panel from Borderless Access...

Jenni-Ruth Coggin, Issued by BMi Research 17 Apr 2020

Online market research: Transitioning 'proactively' not reactively
Online market research: Transitioning 'proactively' not reactivelyArticle

In times of crisis, there are two paths to take: reactive or proactive. It is entirely understandable (and much more common) for businesses and individuals to take the reactive path...

Issued by Borderless Access 6 Apr 2020

Consumer sentiments about South Africa's economic outlook
Consumer sentiments about South Africa's economic outlookArticle

In order to understand the sentiments of South African consumers, professionals and business decision-makers about the economic scenario, Borderless Access recently conducted a study...

Issued by Borderless Access 2 Mar 2020

How digital online research achieves superlative levels of insight
How digital online research achieves superlative levels of insightArticle

Digital online research is taking off slowly in Africa, despite offering the continent so many evident benefits over traditional methods. Bev Tigar, Lead Business Development Consultant, Africa, of Borderless Access elaborates on some of these...

Issued by Borderless Access 12 Feb 2020

Misperceptions of digital online research, and how these are overcome
Misperceptions of digital online research, and how these are overcomeArticle

Ejaz Mirza of Borderless Access discusses some of the misperceptions that exist around the industry - and how progressive service providers are addressing these...

Issued by Borderless Access 15 Jan 2020

Digital online research advances our globe - yet Africa lags behind
Digital online research advances our globe - yet Africa lags behindArticle

Africa is fertile ground for digital online research. Yet paradoxically, the continent is not yet optimising digital developments in the market research field as much as it could do...

Issued by Borderless Access 12 Dec 2019

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