In this article, we assess the pros and cons when considering whether to bring your media buying in-house or to outsource this critical strategic marketing imperative...
Issued by Advertising Media Forum 5 May 2021
The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years...
Issued by Ipsos 3 May 2021
The Advertising Media Forum (AMF) has a fair vantage point to give perspective on what advertisers, agencies and media owners have faced during the Covid-19 crisis...
Issued by Advertising Media Forum 29 Jun 2020
Final year diploma and degree students with a specialisation in Strategic Communication at the University of Johannesburg (UJ) have received sponsorship through an education initiative of South Africa's media agency collective, the Advertising Media Forum (AMF)...
Issued by Advertising Media Forum 2 Dec 2019
The winners of the 2019 Financial Mail AdFocus Awards, which recognises and celebrates advertising effectiveness in South Africa, were announced on Thursday, 27 November at the Houghton Golf Club...
The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different...
Issued by Advertising Media Forum 2 Aug 2019
After receiving massive support from the Marketing Association of SA and the Advertising Forum, the new research initiative, Marketing Research Foundation (MRF) will replace Amps...
The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...
Danette Breitenbach 6 Mar 2017
Companies that attended the tendering brief for the 'Development and implementation of new media and marketing establishment survey' have until 4 May 2015 to make RFI submissions...
The Advertising Media Forum (AMF) has proposed an approach and road map to secure independent, quality and unbiased media data...
What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.
Gordon Patterson 23 Nov 2012
The Advertising Standards Authority (ASA) of South Africa has come in for some flak over the past few years. It has been accused of operating with a lack of transparency over its budget and its financial position, and of being used as a tool for disgruntled marketers to use to settle scores cheaply.
The 2012 scholarship recipients of the Advertising Media Forum (AMF) Media Masters scholarships have been announced. They are Katherine Leise (Nota Bene Johannesburg), Arisha Haripersadh (MediaShop Durban), Bahia Ahmed (MEC Cape Town) and Lati Mushiana (Media Basics).
The Marketing Association of South Africa [MA(SA)] says it is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on 14 May 2012.
In response to an open letter addressed to media owner associations and other interested stakeholders by the Marketing Association of South Africa (MASA) in December 2011, the National Association of Broadcasters (NAB) has in turn written an open letter to industry.
The Marketing Association of South Africa MA(SA) has appointed three new board members: Sechaba Motsieloa, marketing and communications director of McDonald's South Africa; Mzamo Masito media director: Sub-Saharan Africa/AMET South Region at Unilever; and Noah Greenhill senior general manager of the Johannesburg Stock Exchange (JSE).
The Advertising Media Forum (AMF) is calling for nominations of candidates committed to and showing potential in the media sphere, specifically in strategy, planning or buying. Successful candidates will be awarded scholarships to nurture and further their careers in the media agency industry.
The power of billboards and other forms of out-of-home (OOH) displays should no longer be underestimated and dismissed. A survey, conducted earlier this year by TNS Research Surveys on behalf of Primedia Unlimited, has revealed the true potential of outdoor advertising in South Africa. To contextualise these findings, 'The Outlook' report, published in mid-October by PricewaterhouseCoopers (PwC), says outdoor advertising fared relatively well in the recession of 2009, declining by a modest 0.4% after a steeper decline of 7.5% in 2008.
Issa Sikiti da Silva 29 Oct 2010
The South African Advertising Research Foundation (SAARF), provider of research data to the advertising, marketing and media industries, has elected two vice-chairs - marketing manager, Linda Siso and media specialist, Brenda Wortley - to the SAARF board for 2010.
Often upstaged by TV and print, which 'unfairly' get the biggest chunk of adspend, radio continues its prophetic journey regardless but confident that it holds the "overwhelming" power to move mountains and help solve problems. Delegates who attended the inaugural 2010 Radioworks conference yesterday, Tuesday, 18 May 2010, at the Sandton Convention Centre in Johannesburg, discovered the secret of that power.
Issa Sikiti da Silva 19 May 2010
The inaugural Media Owner Sales Team (MOST) Awards was held on Tuesday, 1 September 2009 to celebrate the top media marketing and sales teams in South Africa, an initiative of Wag the Dog Publishers. Overall MOST Award went to the team at Avusa Media: Newspapers.
The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA) last week announced they will be testing out the incorporation of the two bodies for a year to see whether or not the link is mutually beneficial. Says Paul Middleton of the ACA and AMF, “The time has come to pull together for a more positive, less turbulent environment.”
On 13 June 2007, some 25 media and communication experts from around the world descended on the small French seaside town of Cannes for the 54th Cannes Media Lions. This venue, known for its celebrity status and extravagant lifestyle, lived up to its reputation.
Issued by Amasa 24 Aug 2007
In 2006, South Africa won 30 Cannes Lions, including its first Grand Prix award, six Golds, four Silvers and 19 Bronzes. This year, says Andrew Cuthbertson, GM of Independent Newspapers (The Inc) which is representing Cannes locally, “we are looking forward to superseding the 124 shortlists from last year as well as the 30 Lions... Our presence at Cannes has been growing annually and we want to keep the momentum.”
The new and long awaited Marketing Association of South Africa launched at a high profile event in Johannesburg yesterday, Monday, 5 March 2007, which was broadcast and streamed live via the Internet to global marketing associations in Africa, Europe, Australia, Canada and the US via 1485 Radio Today and DStv audio channel 70.
Louise Marsland 6 Mar 2007
At a Special General Meeting held last week, the Audit Bureau of Circulations of South Africa (ABC) formally adopted new Rules for the organization which will see publishers reporting their ABCs quarterly. This process was initiated over a year ago by the ABC Board following extensive consultation with all stakeholders.
Target Group Index (TGI), has announced they have launched KMR Choices 3 Media Report Viewer and appointed Angela Harcombe to train and support it's use for their subscribers. This new tool, which forms part of the Choices 3 software programme, allows print media schedules to be created based on pre-defined Target Markets, using the vehicles most appropriate for those markets.
Marketing and advertising stakeholders will sign an agreement for the funding of the South African Advertising Research Foundation (SAARF) and the Advertising Standards Authority (ASA) next week, following on extensive investigations by an industry task force to revamp the funding model.
Today is D-day for the marketing and advertising industry as parliamentary hearings commence for the report-back on transformation. The Association for Communication & Advertising (ACA) was first up and revealed that its BEE Scorecard for the advertising industry is ready.
Louise Marsland 18 Oct 2004
There are moves afoot to re-implement the old system of reflecting net figures on media rate cards, but the process of reintroduction could be both lengthy and fraught with difficulties, cautioned Gordon Muller, one of the newly elected board members of the Advertising Media Forum (AMF).
The Advertising Media Forum (AMF) is urging media professionals practicing within South Africa to join its ranks to provide additional weight and credibility to its standing within the industry.
The Advertising Media Forum (AMF) will discuss media research and measurement issues at a meeting to be held at 16h00 on Wednesday June 23 at FCB South Africa in Fredman Drive, Sandton. The meeting is open to both members and prospective members of the AMF and chair Joanne Scholtz urges all media professionals to attend.
At a special board meeting held last week, the Advertising Media Forum's new board allocated portfolios for the coming year.
South Africa's biggest daily newspaper, The Daily Sun, has been named Media Achiever of 2003 by the Advertising Media Forum (AMF).
SAARF reports a total of 26 bids have been received from ten SA and overseas research houses, consultants and partnerships for its 2005 series of research tenders. Most of the usual suspects are represented with a couple of significant additions, attracted, no doubt, by the size of the tenders, estimated to be worth more than R 24 million per annum.
The Advertising Media Forum (AMF) will hold its third annual general meeting on March 17 at 17h00 in FCB South Africa's auditorium at 15 Fredman Drive, Sandton. According to AMF chair, Gordon Patterson, the primary objective of the AGM is to report back on 2003's activities as well as elect committee members for the forthcoming term.
The Advertising Media Forum (AMF) has in the past been able to put a stop to certain competitions where the planner/buyer was incentivised, for example by being offered an overseas trip, in exchange for booking advertising space in a certain medium/opportunity. However, as conditional competitions are still in existence which could bring the profession into disrepute, the AMF has issued a few guidelines.