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Insourcing: Appreciate the up and downside before you take action
Insourcing: Appreciate the up and downside before you take actionArticle

In this article, we assess the pros and cons when considering whether to bring your media buying in-house or to outsource this critical strategic marketing imperative...

Issued by Advertising Media Forum 5 May 2021

Ipsos wins Radio Audience Measurement Survey contract in South Africa
Ipsos wins Radio Audience Measurement Survey contract in South AfricaArticle

The Broadcast Research Council (BRC) of South Africa has awarded Ipsos the contract to perform the official radio research in South Africa for the next five years...

Issued by Ipsos 3 May 2021

Insights beyond industry data
Insights beyond industry dataArticle

The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion...

Issued by Advertising Media Forum 26 Aug 2020

Media consumption through the roof but not followed by adspend
Media consumption through the roof but not followed by adspendArticle

The Advertising Media Forum (AMF) has a fair vantage point to give perspective on what advertisers, agencies and media owners have faced during the Covid-19 crisis...

Issued by Advertising Media Forum 29 Jun 2020

AMF bridges funding and experience gap for UJ students
AMF bridges funding and experience gap for UJ studentsArticle

Final year diploma and degree students with a specialisation in Strategic Communication at the University of Johannesburg (UJ) have received sponsorship through an education initiative of South Africa's media agency collective, the Advertising Media Forum (AMF)...

Issued by Advertising Media Forum 2 Dec 2019

#FMAdFocus2019: ALL THE WINNERS!
#FMAdFocus2019: ALL THE WINNERS!Article

The winners of the 2019 Financial Mail AdFocus Awards, which recognises and celebrates advertising effectiveness in South Africa, were announced on Thursday, 27 November at the Houghton Golf Club...

28 Nov 2019

Small and startup media agencies pay the cost for payment terms
Small and startup media agencies pay the cost for payment termsArticle

The media industry in many markets stares down a barrel of uncertainty. The eco-system of publishers, broadcasters and media agencies face cash-strapped crossroads and the South African context is no different...

Issued by Advertising Media Forum 2 Aug 2019

rawpixel ©
Marketing Research Foundation replaces SaarfArticle

After receiving massive support from the Marketing Association of SA and the Advertising Forum, the new research initiative, Marketing Research Foundation (MRF) will replace Amps...

17 May 2017

Askhat Gromov © –
The king is dead, long live the king!Article

Well, the AMPS funeral is over and several concerned bodies are making progress on instituting something with which to replace it...

Chris Brewer 20 Mar 2017

(c) rawpixel -
MA(SA) proposes new research currencyArticle

The industry has expressed its appetite for research such as the All Media and Products Survey (AMPS) and 80% of marketers are saying they're willing to contribute to funding such research, so the decision to go ahead with a new marketing research currency or not will be made within the next four weeks...

Danette Breitenbach 6 Mar 2017

Tender update on new media and marketing establishment survey
Tender update on new media and marketing establishment surveyArticle

Companies that attended the tendering brief for the 'Development and implementation of new media and marketing establishment survey' have until 4 May 2015 to make RFI submissions...

24 Apr 2015

Release of AMF Media Research Charter
Release of AMF Media Research CharterArticle

The Advertising Media Forum (AMF) has proposed an approach and road map to secure independent, quality and unbiased media data...

4 Sep 2014

Gordon Patterson
TMG announcement - a breath of fresh airArticle

What a breath of fresh air, a bold and confident statement, that the Times Media Group's (TMG) rate setting for 2013 would be based on the Advertising Media Forum (AMF) definition of core circulation. This will send a clear message to advertisers that TMG not only means business but will commit to a partnership of shared responsibility and reward.

Gordon Patterson 23 Nov 2012

Advertising Standards Authority: Crisis? What crisis?
Advertising Standards Authority: Crisis? What crisis?Article

The Advertising Standards Authority (ASA) of South Africa has come in for some flak over the past few years. It has been accused of operating with a lack of transparency over its budget and its financial position, and of being used as a tool for disgruntled marketers to use to settle scores cheaply.

14 Oct 2012

Scholarship recipients selected
Scholarship recipients selectedArticle

The 2012 scholarship recipients of the Advertising Media Forum (AMF) Media Masters scholarships have been announced. They are Katherine Leise (Nota Bene Johannesburg), Arisha Haripersadh (MediaShop Durban), Bahia Ahmed (MEC Cape Town) and Lati Mushiana (Media Basics).

4 Sep 2012

MA(SA) updates industry on funding issue
MA(SA) updates industry on funding issueArticle

The Marketing Association of South Africa [MA(SA)] says it is confident that the process of reaching a resolution on the funding issue for The Advertising Standards Authority of South Africa (ASA) and The South African Audience Research Foundation (SAARF) is well on its way following an inclusive meeting with relevant industry bodies on 14 May 2012.

18 May 2012

NAB responds to 'funding crisis' letter circulated by MASA
NAB responds to 'funding crisis' letter circulated by MASAArticle

In response to an open letter addressed to media owner associations and other interested stakeholders by the Marketing Association of South Africa (MASA) in December 2011, the National Association of Broadcasters (NAB) has in turn written an open letter to industry.

19 Jan 2012

New board members at Marketing Association
New board members at Marketing AssociationArticle

The Marketing Association of South Africa MA(SA) has appointed three new board members: Sechaba Motsieloa, marketing and communications director of McDonald's South Africa; Mzamo Masito media director: Sub-Saharan Africa/AMET South Region at Unilever; and Noah Greenhill senior general manager of the Johannesburg Stock Exchange (JSE).

14 Sep 2011

Scholarship nominations open for media agency candidatesArticle

The Advertising Media Forum (AMF) is calling for nominations of candidates committed to and showing potential in the media sphere, specifically in strategy, planning or buying. Successful candidates will be awarded scholarships to nurture and further their careers in the media agency industry.

10 Jun 2011

Outdoor advertising's 'true potential' revealed by TNS, PwC
Outdoor advertising's 'true potential' revealed by TNS, PwCArticle

The power of billboards and other forms of out-of-home (OOH) displays should no longer be underestimated and dismissed. A survey, conducted earlier this year by TNS Research Surveys on behalf of Primedia Unlimited, has revealed the true potential of outdoor advertising in South Africa. To contextualise these findings, 'The Outlook' report, published in mid-October by PricewaterhouseCoopers (PwC), says outdoor advertising fared relatively well in the recession of 2009, declining by a modest 0.4% after a steeper decline of 7.5% in 2008.

Issa Sikiti da Silva 29 Oct 2010

Two top women join SAARF board
Two top women join SAARF boardArticle

The South African Advertising Research Foundation (SAARF), provider of research data to the advertising, marketing and media industries, has elected two vice-chairs - marketing manager, Linda Siso and media specialist, Brenda Wortley - to the SAARF board for 2010.

28 Jun 2010

Issa Sikiti da Silva
The "overwhelming" power of radio - RadioworksArticle

Often upstaged by TV and print, which 'unfairly' get the biggest chunk of adspend, radio continues its prophetic journey regardless but confident that it holds the "overwhelming" power to move mountains and help solve problems. Delegates who attended the inaugural 2010 Radioworks conference yesterday, Tuesday, 18 May 2010, at the Sandton Convention Centre in Johannesburg, discovered the secret of that power.

Issa Sikiti da Silva 19 May 2010

Avusa wins Overall MOST AwardArticle

The inaugural Media Owner Sales Team (MOST) Awards was held on Tuesday, 1 September 2009 to celebrate the top media marketing and sales teams in South Africa, an initiative of Wag the Dog Publishers. Overall MOST Award went to the team at Avusa Media: Newspapers.

4 Sep 2009

AMF, ACA join forcesArticle

The Advertising Media Forum (AMF) and the Association for Communication and Advertising (ACA) last week announced they will be testing out the incorporation of the two bodies for a year to see whether or not the link is mutually beneficial. Says Paul Middleton of the ACA and AMF, “The time has come to pull together for a more positive, less turbulent environment.”

25 Mar 2008

Gordon Patterson shares his experiences of the 2007 Cannes Advertising FestivalArticle

On 13 June 2007, some 25 media and communication experts from around the world descended on the small French seaside town of Cannes for the 54th Cannes Media Lions. This venue, known for its celebrity status and extravagant lifestyle, lived up to its reputation.

Issued by Amasa 24 Aug 2007

Cannes entry deadline loomsArticle

In 2006, South Africa won 30 Cannes Lions, including its first Grand Prix award, six Golds, four Silvers and 19 Bronzes. This year, says Andrew Cuthbertson, GM of Independent Newspapers (The Inc) which is representing Cannes locally, “we are looking forward to superseding the 124 shortlists from last year as well as the 30 Lions... Our presence at Cannes has been growing annually and we want to keep the momentum.”

13 Mar 2007

Louise Burgers
Marketing Association of SA launchesArticle

The new and long awaited Marketing Association of South Africa launched at a high profile event in Johannesburg yesterday, Monday, 5 March 2007, which was broadcast and streamed live via the Internet to global marketing associations in Africa, Europe, Australia, Canada and the US via 1485 Radio Today and DStv audio channel 70.

Louise Marsland 6 Mar 2007

ABC adopts new rulesArticle

At a Special General Meeting held last week, the Audit Bureau of Circulations of South Africa (ABC) formally adopted new Rules for the organization which will see publishers reporting their ABCs quarterly. This process was initiated over a year ago by the ABC Board following extensive consultation with all stakeholders.

20 Nov 2005

TGI launches KMR Choices 3 Media Report ViewerArticle

Target Group Index (TGI), has announced they have launched KMR Choices 3 Media Report Viewer and appointed Angela Harcombe to train and support it's use for their subscribers. This new tool, which forms part of the Choices 3 software programme, allows print media schedules to be created based on pre-defined Target Markets, using the vehicles most appropriate for those markets.

3 Mar 2005

New funding model for ad industry researchArticle

Marketing and advertising stakeholders will sign an agreement for the funding of the South African Advertising Research Foundation (SAARF) and the Advertising Standards Authority (ASA) next week, following on extensive investigations by an industry task force to revamp the funding model.

1 Nov 2004

Louise Burgers
ACA tells parliament its BEE Scorecard is readyArticle

Today is D-day for the marketing and advertising industry as parliamentary hearings commence for the report-back on transformation. The Association for Communication & Advertising (ACA) was first up and revealed that its BEE Scorecard for the advertising industry is ready.

Louise Marsland 18 Oct 2004

Net media rate cards - boon or bane?Article

There are moves afoot to re-implement the old system of reflecting net figures on media rate cards, but the process of reintroduction could be both lengthy and fraught with difficulties, cautioned Gordon Muller, one of the newly elected board members of the Advertising Media Forum (AMF).

23 Jun 2004

AMF calls for new members, applications close June 30Article

The Advertising Media Forum (AMF) is urging media professionals practicing within South Africa to join its ranks to provide additional weight and credibility to its standing within the industry.

20 Jun 2004

AMF meets to discuss media research & measurementArticle

The Advertising Media Forum (AMF) will discuss media research and measurement issues at a meeting to be held at 16h00 on Wednesday June 23 at FCB South Africa in Fredman Drive, Sandton. The meeting is open to both members and prospective members of the AMF and chair Joanne Scholtz urges all media professionals to attend.

16 Jun 2004

AMF announces new boardArticle

At a special board meeting held last week, the Advertising Media Forum's new board allocated portfolios for the coming year.

Issued by C-Cubed Communications 3 May 2004

The Daily Sun named Media Achiever of 2003 by the AMFArticle

South Africa's biggest daily newspaper, The Daily Sun, has been named Media Achiever of 2003 by the Advertising Media Forum (AMF).

Issued by Meropa Communications 22 Mar 2004

SA's biggest research tender draws 26 bidsArticle

SAARF reports a total of 26 bids have been received from ten SA and overseas research houses, consultants and partnerships for its 2005 series of research tenders. Most of the usual suspects are represented with a couple of significant additions, attracted, no doubt, by the size of the tenders, estimated to be worth more than R 24 million per annum.

Issued by Fabig & Pead Marketing 11 Mar 2004

AMF announces date for AGMArticle

The Advertising Media Forum (AMF) will hold its third annual general meeting on March 17 at 17h00 in FCB South Africa's auditorium at 15 Fredman Drive, Sandton. According to AMF chair, Gordon Patterson, the primary objective of the AGM is to report back on 2003's activities as well as elect committee members for the forthcoming term.

8 Mar 2004

AMF guidelines for media owners on conditional sellingArticle

The Advertising Media Forum (AMF) has in the past been able to put a stop to certain competitions where the planner/buyer was incentivised, for example by being offered an overseas trip, in exchange for booking advertising space in a certain medium/opportunity. However, as conditional competitions are still in existence which could bring the profession into disrepute, the AMF has issued a few guidelines.

24 Nov 2003

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