When I use the term "responsible advertising", it's a multifaceted expression of what advertising should be, but in many cases, is not...
Craig Naicker 26 Mar 2021
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...
Andrew MacKenzie 3 Jul 2019
The Advertising Regulatory Board (ARB) has officially launched and takes over the work of administering the Code of Advertising practice on behalf of the advertising and marketing industry, regulating the content of advertising...
Countries need to promote a rural and structural transformation that fosters synergies between farm and non-farm activities and that reinforces the linkages between rural areas and cities - including processing, packaging, transportation, distribution, marketing and service provision...
The Advertising Standards Authority is seeking applications for a permanent CEO and is offering BEE scorecard points against the new ‘Responsible Social Marketing' element in exchange for financial support...
South Africa's digital authority, the IAB South Africa has weighed in on trends in the digital marketing industry...
The crisis surrounding the Advertising Standards Authority (ASA) has deepened since it was placed in business rescue last year and its supporters are calling on the industry to attend the AGM and ‘Save the ASA' event on Tuesday 25 April 2017 at the SAB ‘World Of Beer' 15 President Street Newtown Johannesburg...
![[Orchids & Onions] Zara advert drives the message home](https://biz-file.com/c/1605/340385-120x120.jpg?2)
Frozen images continue to have the power to arrest and fascinate. Don't believe me? Go to The Louvre in Paris and see if you can get near the Mona Lisa...
Brendan Seery 3 May 2016
![[APEX awards 2015] Attendees' opinions unveiled, part 2](https://biz-file.com/c/1507/294158-120x120.jpg)
So many agencies, so many award shows, so many opinions. Here's what some of the representatives who are set to attend next week's 20th APEX awards Gala evening are hoping to see, and how they think the industry can improve...
Leigh Andrews 14 Jul 2015
Research: When choosing to open bank accounts, 41% of Media24 local titles readers say their newspaper influenced them...
The dti, the National Youth Development Agency (NYDA) and South African Breweries (SAB) created the You Decide campaign programme in a successful public private partnership to reduce the amount of underage drinking.
These days we are witnessing the rise of "socially responsive advertising" - the act of brands using social media platforms, not only to create and direct brand-centric conversations for existing fans, but to engage in fan-generated conversations and stories, and leverage on the potential of those stories as powerful advertising opportunities.
Issued by Wetpaint 14 Feb 2013
BRUSSELS, BELGIUM: Leading producers from the beer, wine and spirits sectors have launched a comprehensive initiative to strengthen independent advertising self-regulatory schemes for alcohol beverage marketing by establishing a set of common, rigorous standards for their marketing communications throughout the European Union.
Following decades of practice under the marketing radar, the legal fraternity's marketing communication activity has seen a significant increase over the past five years. While governed by the rules of the Law Society's Advertising Marketing Guidelines, firms have ventured into the marketplace, leveraging both above-the-line and below-the-line elements such as public relations.
CHICAGO, USA: Hundreds of doctors backed a campaign to get McDonald's to stop marketing junk food to kids and retire its corporate symbol Ronald McDonald, in an open letter published in major US newspapers Wednesday, 18 May 2011.
The degree to which change without sacrifice is possible depends entirely upon the problem at hand. In response to Chris Moerdyk's article "Curbing alcohol abuse by banning ads is like trying to cure Aids with beetroot", I suggest that he consider where on this spectrum of sacrifice-for-change alcohol advertising falls.
Dr Joanne Corrigall 20 May 2011
CHICAGO: Hundreds of doctors backed a campaign to get McDonald's to stop marketing junk food to kids and retire its corporate symbol Ronald McDonald, in an open letter published in major US newspapers Wednesday, 18 May 2011.
The ban of alcohol advertising has been on the lips of government officials from not too long after tobacco advertising lost its public appearance rights in 1999. Now with political muscle behind the contentious restrictions bill, a full on ban of all alcohol advertising seems imminent.
Odette van der Haar 15 Mar 2011
Operators in the sector see themselves as a legitimate form of advertising, but according to Out of Home Media South Africa the medium faces an uphill battle for recognition thanks to 'uncooperative' municipalities that hamper outdoor advertising's growth.
Issa Sikiti da Silva 20 Nov 2009
Should Government's proposed amendment to the National Road Traffic Regulations be passed, it would mean that all alcohol product advertisements or any advertisement depicting alcohol products on a variety of media will be banned. Odette Roper, CEO of the Association for Communication and Advertising (ACA) examines the proposed regulation and sheds light on the effect it is likely to have on the advertising profession.
The Consumer Protection Bill 2008, which will introduce principles of consumer protection and serve as a governing statement on consumer protection matters in South Africa, went before a selected Parliamentary committee yesterday, Thursday 16 October.
CANNES, FRANCE: As an event sponsor for the 55th Cannes Lions Annual International Advertising Festival, Draftfcb will mount The Gallery of Good in the Palais des Festivals, showcasing some of the advertising industry's best pro bono and cause-related work from around the world, including many past Cannes Lion winners.
The Advertising Standard Authority (ASA) of South Africa recently upheld its earlier ruling in a matter between Nampak Tissue and Kimberly-Clark of South Africa. Originally Cuddlers had lodged a competitor's complaint against Huggies Dry Comfort's claim that its nappies are ‘substantially upgraded' to give you ‘our best ever dryness'.
Tshepiso Seopa 17 Jan 2008
Retailers, manufacturers and fast food outlets will, by mid next month, have a self regulatory policy in place when it comes to advertising their products to children. As the number of obese and hyperactive kids grows, parents are looking to retailers, manufacturers and fast food outlets to help them steer their children towards healthier lifestyles.
Vivian Warby 27 Jul 2007
Retailers, manufacturers and fast food outlets will, by mid next month, have a self regulatory policy in place when it comes to advertising their products to children.
Vivian Warby 25 Jul 2007
The Easter long weekend is around the corner – and with it comes long-distance travelling, good times with friends and family, and lots of parties. To this end SAB has launched a special Easter weekend ‘responsible drinking campaign’.
Dubai, March 21, 2006: More than 2000 delegates from 67 countries are attending the 40th International Advertising Association (IAA) World Congress and Exhibition in Dubai, the financial hub of the United Arab Emirates and the Gulf countries.
The ad industry is increasingly being held accountable for a litany of social ills, from increasing materialism and financial debt, to obesity, alcohol abuse and deaths on the road. In his address at the Loerie Festival, Stephan Loerke, Managing Director of the World Federation of Advertisers (of which our own MFSA is a member) stressed that legislation to address these problems is being passed in many countries. Is the industry's back up against the wall yet again?
Terry Levin 10 Oct 2004
The debate around the future of the ASA has been given a new twist following the first official acknowledgment of its value and the relevance of effective self-regulation in the advertising industry.