Percy Shangase, managing owner of Mashuku Marketing Solutions, writes that the repercussions that Clicks is currently undergoing are as a result of not conducting ad-testing, exercising due diligence and at the very least understanding their markets...
Percy Shangase 7 Sep 2020
Dr Carl Driesener, of Australia's Ehrenberg-Bass Institute (EBI), the home of evidence-based marketing - showcased little-known traps of targeting at their recent Spark Media-hosted annual presentation, to assist in achieving better marketing results...
Leigh Andrews 6 Nov 2019
Have you cottoned on to one of the best and easiest routes to boosting conversion rates and driving sales? The intelligent way to re-engage customers and prospective clients? The great way to maximise on your current advertising spend? Are you remarketing yet?
JG Bezuidenhout 14 Aug 2018
In a top ten ‘A-list' that includes the likes of Donald Trump, KFC and Pokémon, industry authority Ad Age announced Netflix as its marketer of the year for its highly effective work in 2016. Here's how your brand can follow suit…
Leigh Andrews 16 Jan 2017
Having recently become a mum, I've started engaging with a vast array of new brand categories and my needs from many of the products and services that I've always used have shifted dramatically...
Camilla Fanning 27 Oct 2015
Responsibly sourced timber is better for the environment, better for business and better for everyone involved in the timber trade, but how do we communicate that to consumers?
Justin Smith 3 Sep 2015
If you get past reading three companies' vision and mission statements and you are still awake, give up! And accept that you are an insomniac! It is sad, but true...
Rolf Akermann 3 Jun 2015
Suhana Gordhan:* Advertising wizard David Ogilvy said: 'The consumer is not a moron. She's your wife.' I love this quote because it humanises the consumer in a way that many brands don't...
When you buy a Nespresso coffee machine, you do not buy a coffee machine. You buy into a system of consumer benefits. Or what I would call an "ecosystem "of related offers.
Thomas Oosthuizen 18 Jun 2014
The Red & Yellow School has announced four new part-time online courses that will be added to its existing portfolio of over 15 professional marketing courses.
Issued by Red & Yellow 17 Jun 2014
Understanding our consumer is key not only to the way that we construct our offer, but also to the way we communicate this offer in the market. But what is the insight we are after? Consumers are notoriously bad at picking packaging or choosing a logo so how do we ensure that they are at the heart of our business and that we do get that competitive edge?
Issued by imagineNATION Alliance 24 Oct 2012
There has been a trend in the past few months for a multitude of small companies to pop up declaring expertise in social media. I'm starting to worry though. How many of these companies really understand the ins and outs of building (and maintaining) a brand?
Samantha Wright 14 Aug 2012
But it can certainly be mastered... GGi Communications' Tameron Carneson takes a look at the ever-changing, rapidly changing world in which we live and asks whether General Motors has made the right decision regarding advertising on Facebook.
Tameron Carneson 11 Jun 2012
icandi communications (Pty) Ltd recently attended the IMC (Integrated Marketing Conference) in Johannesburg and after listening to almost 20 hours of speaker sessions, outlining the latest industry trends, there's much to say.
Issued by icandi CQ 8 Jul 2011
Service in this country continues to be a bone of contention with many, and this applies to service in all industries, including law, accounting and financial service firms. Making sure clients receive exceptional service is imperative and this means from their first contact with your firm to their final destination.
Rachelle Bricout 26 Oct 2010
Big up to the street vendors and their fong kong South African flags and car mirror socks at every intersection. I know it's not a bright idea to write an article about marketing and start off with a line that's saluting counterfeit goods vendors. But I think even the producers of the 'fly the flag' campaign owe credit to these entrepreneurs.
Thamsanqa Malinga 3 Jun 2010
We need to adjust our traditional way of thinking in terms of marketing and advertising in order to take into account the world recession and straitened economic times.
Alan Radmall 14 Apr 2009
On an infamous Friday in 1993, Marlboro rocked the business world by slashing the price of its premium brand - a mini-crash ensued as all brands were suddenly deemed brittle. ‘Marlboro Friday' has since proved to be a wobble rather than a seismic shift as brands have continued to command healthy and often increasing profit margins over a sustained period. The recent launch of search engine Cuil (28 July 2008), although seemingly innocuous, again raises some Marlboro Friday-type questions around the value of brands, this time in the Web 2.0 economy.
Patrick Carmody 15 Aug 2008
Beware these four dangerous words. Spoken like a secret and holy chant that if challenged will send you directly to hell or worse. Often used by junior marketing people, ad agencies and uninformed company directors… The Holy Grail of Marketing that commands subservience and unquestionable loyalty from all who should be exposed to her.
Alan Radmall 23 Feb 2007
BREAKING NEWS: The annual Top Brands Survey, due to be published in the Sunday Times this past weekend as a 40-page showcase tabloid insert, was withdrawn on Friday, 25 August 2006, after Vodacom took legal action against MTN over the parodying of the Vodacom slogan in an MTN ad in the main body of the tabloid. MTN will now reportedly be footing the bill for the reprint of the special supplement - to the tune of R2.5 million.
Louise Marsland 27 Aug 2006
SA companies spend a great deal of time and money ensuring that a consistent corporate identity (CI) is projected across all communications media. Yet the primary communication vehicle for business – email – has been largely excluded from CI efforts.