Results for Centennials

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Post-millennium viewership and instant culture in broadcasting - adapting to the demands of Gen-Z consumersArticle

Roman Magis, principal director: Video, Advertising and Content for Accenture in Africa, explores how post-millennium viewership and instant culture in broadcasting presents a unique opportunity for content creators in South Africa...

Roman Magis 16 Sep 2020

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Digital culture plugs - The new frontier in urban youth marketingArticle

South African urban youth culture is a very complex space to navigate and without the right credible 'plugs' on the ground to introduce you or expose you to information about this culture and what is deemed valuable by urban centennials has become a very tough job for brands particularity in infiltrating this space and create relevance for themselves...

Bonga Mpungose Smanga 9 Jul 2020

#BehindtheMask with... Bonga Mpungose, new business director at Fresh AF
#BehindtheMask with... Bonga Mpungose, new business director at Fresh AFArticle

This week, as part of our #YouthMonth feature, we go behind the mask with Bonga Mpungose, new business director at Fresh AF...

Jessica Tennant 17 Jun 2020

Gen-Z creatives influencing urban youth culture in 2020
Gen-Z creatives influencing urban youth culture in 2020Article

The 18-24 urban youth space is one that many brands have struggled to crack because the audience is very a fickle and hard to please market with more access to information than any other generation. Bonga Mpungose has identified three young urban creatives we believe are a personification of the new 'cool'...

Bonga Mpungose Smanga 1 Jun 2020

Barry Callebaut invests in dairy-free chocolate production
Barry Callebaut invests in dairy-free chocolate productionArticle

Barry Callebaut is investing in dairy-free product development and production facilities to cater to the demand for plant-based products...

5 Feb 2020

#BizTrends2020: Reimagine employer branding in the roaring '20s
#BizTrends2020: Reimagine employer branding in the roaring '20sArticle

One hundred years have now passed since the beginning of the infamous roaring '20s - an era of dramatic economic, social and political uncertainty, together with much technological development and change - a world no different to what we are facing now...

Celeste Sirin 9 Jan 2020

Image source: Gallo/Getty Images.
'OK Boomer' and the great generational stand-offArticle

The generational face-off when grandpa and junior go head-to-head over which generation has it better (Mine. No, mine. No, MINE)...

2 Dec 2019

Kantar's Molenaar (second) and Cador (third) with the rest of the the morning's speakers, coverage on the rest to follow soon!
#ExperienceAdvantage: The secret to winning in the age of experienceArticle

Here's what you missed from Barbara Cador, global head of Kantar's CX+ initiative, and Mark Molenaar, head of CX for Kantar South Africa at the Kantar customer experience (CX) advantage 2019 masterclass, with a special focus on learnings from the banking industry...

Leigh Andrews 28 Oct 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumersArticle

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

Gen Z requires new thinking, fresh approach
Gen Z requires new thinking, fresh approachArticle

Are financial services providers able to cater to the demands of the next generation?...

Walter van der Merwe 6 Mar 2019

Profile of a modern agency strategist
Profile of a modern agency strategistArticle

Devin Ross from Arc discusses how the strategist role can reinvent itself going forward, to add real value to clients and to be a cog in the process of creating great and effective creative work...

Devin Ross 21 Feb 2019

A generation without labels
A generation without labelsArticle

According to Vaughan Croeser, brand director for Castle Lager Africa, 'the main barrier keeping people away from each other is the pervasiveness of labels and stereotypes, and the misconceptions we carry about other people'...

Issued by Pyrotec 12 Feb 2019

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.
#BizTrends2019: Youth marketing techniques to target the real SA youth marketArticle

We often have to look back at the path we've travelled in order to see the road ahead more clearly. Here's what I've learned about youth marketing over the past few months and what I predict we'll see in 2019...

Leigh Andrews 19 Dec 2018

Pepe Marais, Jay Badza and Dion Chang. Image supplied.
Marketing the Future zooms in on digital disruptionArticle

The hot topic of digital disruption, and consequentially the accelerated pace at which our working lives are shifting, was tackled from three seemingly disparate directions at Marketing the Future, a recent event held by the IMM Graduate School...

3 Dec 2018

Student Village, CEO, Marc Kornberger revealing the research. Image supplied.
Generation born from 1993 onwards dubbed CentennialsArticle

Youth agency Student Village's latest Youth Culture Report revealed that the new generation, born from 1993 onwards, no longer fit into the 'millennials' category...

15 Oct 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)Article

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

Marthinus Van Loggerenberg and Tuelo Lechuti 17 May 2018

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
The 'ennial tribes: Understanding Generation Y and Generation Z South AfricansArticle

There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

Introducing Gen Z to the workplace
Introducing Gen Z to the workplaceArticle

As the South African legal industry seems to be making some headway in understanding and adapting to the needs of Generation Y (those born between 1984 and 2004), another generation is entering university and will be taking the workplace by storm in only a few years...

Fatima Moosa 8 Nov 2017

Gen Z to give marketers a run for their money
Gen Z to give marketers a run for their moneyArticle

Kantar Millward Brown's annual digital and media predictions highlight the scale of the challenge presented by a new generation with high expectations and values...

Issued by Kantar 6 Dec 2016

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