Profile

Hugh Tyrrell designs science-based communication campaigns that influence behaviour for environmental good. These combine social psychology, communications, media and marketing with environmental sustainability. He is director of GreenEdge, an independent communications consultancy to business, non-profit and government clients.
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Remembering a sustainability pioneer: Tom McLaughlin

The recent passing of Tom Mclaughlin, who first led the Woolworths Good Business Journey has been a shock to all who came to know his warmth and wisdom...

By Hugh Tyrrell 3 Jun 2019

Combining communications and social science to foster sustainable behaviour

The use of behavioural science together with communications to help people in communities and organisations act in more sustainable ways is increasing worldwide...

By Hugh Tyrrell 13 Aug 2018

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