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Belford Hendricks
Sales manager at Mallinfo

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Show profile Hide profileWe Change Shopper Behaviour in Malls!
Mallinfo creates new Interactive Mall environments by making use of its insight into Social Networks, gaming and mobile applications.
We attain this vision by enriching the current mall's real estate via mobile mall apps (available on android, iPhone and Blackberry) and associated Value Added Features to drive value in the virtual domain.
Benefits to Malls:
At a fraction of the normal cost, malls can launch their own branded apps with standard features including: mall events, movie bookings, store directory and in-mall directions.
Additional features allow for an enrichment of real world information and the generation of a new era of in-mall interaction.
Benefits to Retailers:
Retailers can participate in the app features in a variety of ways which allow them to:
- get increased brand exposure within all the malls;
- increase footcount to their stores and have customers research information they want to have known about their store or products;
- leverage its virtual presence on the web and on social networking platforms e.g. Facebook;
- most importantly, get an opportunity to increase their sales.
As more and more advertising spent is moving online, Mallinfo believes that this innovative concept of merging the virtual, real and social networked worlds, holds unparalleled value to the shopping centre, the retailer and the consumer!
We Change Shopper Behaviour in Malls!
Mallinfo creates new Interactive Mall environments by making use of its insight into Social Networks, gaming and mobile applications.
We attain this vision by enriching the current mall's real estate via mobile mall apps (available on android, iPhone and Blackberry) and associated Value Added Features to drive value in the virtual domain.
Benefits to Malls:
At a fraction of the normal cost, malls can launch their own branded apps with standard features including: mall events, movie bookings, store directory and in-mall directions.
Additional features allow for an enrichment of real world information and the generation of a new era of in-mall interaction.
Benefits to Retailers:
Retailers can participate in the app features in a variety of ways which allow them to:
- get increased brand exposure within all the malls;
- increase footcount to their stores and have customers research information they want to have known about their store or products;
- leverage its virtual presence on the web and on social networking platforms e.g. Facebook;
- most importantly, get an opportunity to increase their sales.
As more and more advertising spent is moving online, Mallinfo believes that this innovative concept of merging the virtual, real and social networked worlds, holds unparalleled value to the shopping centre, the retailer and the consumer!

