Maximizer Software strengthens MEA channel with two new appointments

Maximizer Software, the world's largest developer of CRM (customer relationship management) and Internet business solutions, has announced that Rudaina Mustafa has been appointed as senior account manager, and Prenthan Naicker has been appointed as sales engineer, both for the Middle East and Africa (MEA) channel region.

Mustafa's previous employment included a position as IT Sales Manager with Gulf Commercial Group and Project Manager with Future Soft, Abu Dhabi, UAE. Since joining Maximizer Software as partner account manager for the Middle East, just over a year ago, Mustafa has significantly grown the business through the appointment of additional high profile business partners with high integrity, as well as intensifying the day to day working relationship with the existing Business Partners.

As the new sales engineer for the MEA region Naicker will be responsible for Business Partner training and pre-sales support. Naicker will therefore be working closely with the current and new Maximizer Business Partners, further bolstering their already strong channel strategy.