What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Publicis Groupe appoints first-ever CMO
According to Adweek, Publicis Groupe has promoted Justin Billingsley to serve as its first global chief marketing officer.
In the role, Billingsley will be tasked with bringing together Publicis Groupe's digital business transformation offerings across creative, media, data and technology.
Some of his responsibilities include identifying and leading the development of products and initiatives, creating more efficient agency models, improving new business momentum, expanding scope with existing clients and overseeing Publicis Groupe's internal and external narrative.
Read more on the new appointment here.
