Spheralytical names Shannon Atherfold its new CMO

Digital services agency Spheralytical has hired Shannon Atherfold as its new chief marketing officer. Her focus in the role includes digital audits and strategies, search engine optimisation (SEO), search engine marketing (SEM), social media, web diagnostics and workshops.

In addition to being a digital and accredited SEO practitioner, Atherfold has a solid knowledge of corporate communications and public affairs and is a specialist writer.

She was previously the head of digital at Instinctif Partners Africa, where she was responsible for the digital, content and creative practice area.