Primedia Out of Home appoints Steve Ratlou Chairman

Previously Deputy Chairman, Steve Ratlou takes up the position of Executive Chairman of the Primedia Out of Home Division, effective 1 July 2004. The Division comprises Primedia Outdoor, Primedia Face to Face and Primedia In Store and is a prized member of the Primedia Limited stable of advertising companies.

In August 2002 Ratlou was appointed Executive Director of the Primedia Out of Home Division and in July 2003 he was promoted to Deputy Chairman. Skilled in long term strategy, during his tenure Ratlou made substantial contributions to the success of the Out of Home Division, making this executive appointment a natural progression to maximise on his experience and skills.

"We work well together and I value Steve's commitment, experience and people skills which add value to our business, I am pleased to welcome him as Chairman," says Ken Varejes, Chief Operating Officer, Primedia Out of Home.