DDB South Africa has appointed Melissa Daniels to be its CEO. She is now the previous chief of staff of TBWA\ South Africa and will officially take up her new role at the end of the month, which concludes a three-month handover period with Emmet O'Hanlon, the current CEO of DDB South Africa and managing director.
As the CEO, Daniels will be driving the agency's strategy and processes for business development and client partnerships by actively building on the core competencies of performance/precision marketing. She will also be introducing new service offerings.
O'Hanlon made the decision to leave the agency and has been working closely with Daniels for the past three months to ensure a seamless transition and is confident in her ability to take the agency forward.