BrandIQ appoints new brand custodian

BrandIQ, one of the country's leading outdoor advertising houses, recently appointed Hugo Pretorius as the brand's Senior Creative and Brand Custodian.

Having shepherded several major brands in the past Mr. Pretorius will be tasked with the re-imagining of the BrandIQ corporate identity.

"I am a brand person, born and bred. It is my passion, and I love what I do. The reimagining of the BrandIQ Identity will be a challenge, but one that I will pack by the horns." he said. "

Mr. Pretorius has been active in the industry for several years and has the likes of FNB, Motorite and AA Autobay in his portfolio.